Cistanche Desertico Pacáistiú Deochanna by Lei Wen

Cistanche Desertico Pacáistiú Deochanna by Lei Wen is a highly esteemed winner of the very prestigious 2026 Duais Cré-umha A' Design Award in Dearadh Pacáistíochta Competition Category.

Cré-umhaPacáistíocht· 2026

Cistanche Desertico Pacáistiú Deochanna

by Lei Wen

Client: Tocreate Brand

Duais Cré-umha A' Design Award Winner in Pacáistíocht Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Cistanche Desertico Pacáistiú Deochanna

Is dearadh pacáistithe é Cistanche Desertico do dheoch plandabhunaithe déanta le peiptíd cistanche deserticola. Bosca dlúth é an pacáiste a luíonn go héasca isteach i mála. Tá an struchtúr éadrom agus modúlach, ionas gur féidir an deoch atá istigh a bhaint amach tar éis céim oscailte amháin. Tá an bosca déanta de chairtchlár bán le stampáil scragaill óir, rud a thacaíonn le stíl amhairc íosta agus fhoirmiúil. Bogann an dearadh ar shiúl ó chuma throm an phacáistithe thraidisiúnta athbhríoch agus tugann sé aghaidh ar nósanna laethúla oibrithe oifige óga.

The Recognition

About the Duais Cré-umha A' Design Award

Bhuaigh an dearadh Cistanche Desertico Pacáistiú Deochanna Duais Cré-umha A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí sármhaithe a mbíonn cruthaitheacht, aireagacht agus géarchúis mar shaintréithe acu. Is déantúsáin ghlic agus chruthaitheacha go suntasach iad buaiteoirí Cré-umha a dhearbhaíonn taithí fhairsing, samhlaíocht agus acmhainneacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh Cistanche Desertico Pacáistiú Deochanna ina rud a bhfuil an-mheas air, a n-ardaítear agus a ghráitear, atá thar a bheith gairmiúil agus nuálach. Ionchorpraíonn an dearadh seo a bhuaigh Duais Cré-umha A' Design Award na cleachtais is fearr san ealaín, san eolaíocht, sa dearadh agus sa teicneolaíocht, agus tá sé sármhaith as a aird ar mhionsonraí. Sásaíonn an dearadh Cistanche Desertico Pacáistiú Deochanna riachtanais go hálainn, bainíonn sé le mianta, cuireann sé draíocht ar mhothúcháin agus tarraingíonn sé fiosracht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This project focuses on the "Zhuangben" brand of Cistanche deserticola peptide plant-based beverages under Dong-E-E-Jiao, targeting modern office workers and creating a functional and aesthetically pleasing energizing tonic. Structurally, it adopts a portable, compact box design, aiming to be a "magic little black box in young people's bags," with a lightweight, modular design enhancing the on-the-go energy capsule experience. The overall minimalist style breaks away from the traditional heavy image of tonics, achieving a fusion of traditional tonic wisdom with contemporary youthful aesthetics and efficient lifestyles, injecting youthful and international vitality into the brand.
Dimensions & Packaging: 230*158*145毫米
Tags: Big health brands, plant-based beverages, packaging design
Production Technology: White cardboard box with gold foil stamping.
Design Challenge: How to create a brand super symbol, form differentiated brand assets, and increase product sales on e-commerce platforms.
Research: 1. Research Objective: To help desert Cistanche deserticola herbal products penetrate the youth market.

2. Methodology: First, market demand was surveyed, then product characteristics were considered in the design, and finally, the design effect was verified. The entire process revolved around "user appeal, practicality, and distinctiveness."

3. Research Conclusion: The black and gold color scheme and portable, compact packaging design were well-received by 85% of participants, and 90% believed that its portability met daily needs and allowed for quick identification of the product's core selling points.

4. Insights and Impact: Young people prefer simple, high-end, and portable packaging for health supplements. Abandoning traditional, heavy packaging is key to attracting this demographic. Commercially, this helps enhance the product's market competitiveness; socially, it makes traditional herbal supplements more relevant to young people's lives; and in terms of design, it provides a "youthful + practical" reference for similar plant-based beverage packaging.
Inspiration: Inspired by the youthful consumer trend of "light nourishment, anytime supplementation, and high efficiency," the design centers on a black and gold aesthetic, minimalist design, and portable structure to create a "capsule" that can be carried anywhere. Through youthful visual language, clear functional symbols, and modular structural innovation, traditional nourishment is truly integrated into daily life, achieving the dual value of cultural heritage and brand rejuvenation.
Project Duration: The project will be launched in 2025 and enter the production and sales phase.
Operation Flow: This desert Cistanche deserticola plant beverage is very easy to use. Simply open the outer box to take out the portable drink, making it convenient to carry and drink without any complicated steps. Its appearance remains unchanged; the core design is fixed, with only two simple interactions: opening and closing. Just pick it up to use and put it down to store.
Patents: donge ejiao
Team Members: LEO