Iarann Pacáistíocht · 2014
Massaya Pacáistíocht Fíona
by BRANDiT.
- Duais Iarainn A' Design Award 2014 in Pacáistíocht
- CLIENT: BRANDiT.
- Estimated Number of Design Views: 17,460
- Verification code 5329D19D5F · Verify this award
Colors
About Massaya Pacáistíocht Fíona
Is pacáiste maisiúil é Massaya atá deartha chun dhá bhuidéal fíona a choinneáil. Déantar formhór na bpacáistí fíona le haghaidh taispeántais ingearaigh agus caitear i leataobh iad a luaithe a bhaintear na buidéil astu. Tairgeann Massaya rogha in-athúsáidte. Tá an pacáiste cothrománach, mar is fearr a stóráiltear fíon sa suíomh sin, agus tá cuma sheanleabhair air. Coinníonn gearradh bás inmheánach atá múnlaithe do na dhá bhuidéal iad go sábháilte ina n-áit. Baineann an córas dúnta úsáid as dhá liopa taobhach agus dhá liopa níos lú, sa chaoi nach dteastaíonn greamáin ar bith. Is féidir an bosca a athlíonadh nó a úsáid mar réad maisiúil ar sheilf.
About the Duais Iarainn A' Design Award
Bhuaigh an dearadh Massaya Pacáistíocht Fíona Duais Iarainn A' Design Award, aitheantas gradamach a bhronntar ar dhea-dhearaí a chomhlíonann na riachtanais ghairmiúla agus thionsclaíocha a bhíonn á n-éileamh ó chruthuithe a ndearnadh go maith iad. Léiríonn buaiteoirí Iarainn scil mhór, speisialtóireacht ard, tuiscint saineolaí agus cumas cruthaitheach a gcruthaitheoirí. Táthar ag súil go mbeidh an dearadh Massaya Pacáistíocht Fíona ina chruthú a bhfuil an-mheas air, a n-ardaítear agus a ghráitear atá praiticiúil agus nuálach. Comhtháthaíonn an dearadh seo a bhuaigh Duais Iarainn A' Design Award na cleachtais is fearr sa tionscal agus tá saintréithe teicniúla inniúla aige nasctha le heolas agus le tallann. Tá meas ar an dearadh Massaya Pacáistíocht Fíona as a dhúthracht agus dearadh é chun feabhsuithe cáilíochta beatha a sholáthar a chabhraíonn leis an domhan a dhéanamh ina áit níos fearr.
Press Kit
- Unique Properties
- Massaya is a decorative package to hold two wine bottles. Usually wine packages are made for vertical display and then the package is thrown away once the
bottles are removed. We wanted to break this trend by finding a reusable solution that is true to the object it holds. We designed a horizontal package, since wine is best stored in this position, and made it to look like a vintage book so that buyers can reuse it as a decorative box. - Dimensions & Packaging
- The package size is 39x22x8cm. The inner part has a special die cut with the shape of the 2 bottles to be safely laid in. To avoid using stickers, the closing system was designed with 2 side flaps and another 2 small flaps to seal the box
perfectly. - Tags
- WINE, PACKAGE, BOOK, REUSABLE, CONCEPTUAL
- Production Technology
- After an extensive research we had few ideas in order to make the package design meet the clients requirement; reusable package, a collector's item... A unique idea that will stand out. A vintage book design.
- Design Challenge
- The biggest challenge was to transform the concept into a functional design.
- Research
- We performed extensive research in packaging design with the objective of finding a unique idea for wine packaging, having in mind the main criteria, a reusable wine package. After the idea of the book was approved, we started the production experiments, to achieve a cost effective and functional package. Using a corrugate paper was the best way to withhold the weight of the bottles. the result was successful, the almost sold out all the quantity that they
produced during the Christmas season. - Inspiration
- Every wine bottle is a story. So we chose to make a functional and reusable package that looks like a vintage book. Books tell stories, and there’s a common
feeling of heritage when you approach fine books and fine wine. - Project Duration
- Winter 2013
- Operation Flow
- The design of this package allows the end user to reuse the package by replacing wine bottles, since wine bottles should be laid horizontally or simply take out the inner mould and use it as decorative box in a display shelf. This character makes it a more environmental friendly.
- Image Credits
- Vicken Demirdjian
