Cré-umha Pacáistíocht · 2015
Lithuanian Vodka Gold Dearadh Pacáistithe Vodca
- Duais Cré-umha A' Design Award 2015 in Pacáistíocht
- CLIENT: Stumbras
- Estimated Number of Design Views: 23,852
- Verification code A55CCDFFD1 · Verify this award
Colors
About Lithuanian Vodka Gold Dearadh Pacáistithe Vodca
Is iad íonacht agus soiléireacht na príomhairíonna a léiríonn cáilíocht vodca. B'éigean iad a chur chun cinn le linn Vodca Liotuánach Gold a athbhrandáil – ceannaire mhargadh an vodca sa Liotuáin. Ag an am céanna, tugadh isteach roinnt gnéithe d'fhéiniúlacht náisiúnta – d'éiligh ainm an Vodca Liotuánach féin an rogha seo. Athraíodh mótífeanna eitneacha údarásacha ina gcomhdhéanamh nua-aimseartha, neamhphlódaithe. A luaithe a scriosadh ollmhéid an tseanlipéid chun maisiúchán éadrom polltach a chruthú, thosaigh an t-ór ag soilsiú ar bhealach i bhfad níos galánta.
About the Duais Cré-umha A' Design Award
Bhuaigh an dearadh Lithuanian Vodka Gold Dearadh Pacáistithe Vodca Duais Cré-umha A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí sármhaithe a mbíonn cruthaitheacht, aireagacht agus géarchúis mar shaintréithe acu. Is déantúsáin ghlic agus chruthaitheacha go suntasach iad buaiteoirí Cré-umha a dhearbhaíonn taithí fhairsing, samhlaíocht agus acmhainneacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh Lithuanian Vodka Gold Dearadh Pacáistithe Vodca ina rud a bhfuil an-mheas air, a n-ardaítear agus a ghráitear, atá thar a bheith gairmiúil agus nuálach. Ionchorpraíonn an dearadh seo a bhuaigh Duais Cré-umha A' Design Award na cleachtais is fearr san ealaín, san eolaíocht, sa dearadh agus sa teicneolaíocht, agus tá sé sármhaith as a aird ar mhionsonraí. Sásaíonn an dearadh Lithuanian Vodka Gold Dearadh Pacáistithe Vodca riachtanais go hálainn, bainíonn sé le mianta, cuireann sé draíocht ar mhothúcháin agus tarraingíonn sé fiosracht.
Press Kit
- Unique Properties
- Purity and clarity, the main properties that reflect a vodka's quality, were emphasized while rebranding Lithuanian Vodka Gold - the vodka market leader in Lithuania. At the same time some features of national identity were introduced to communicate the Lithuanian Vodka name itself. Authentic ethnic motives transformed into a new uncluttered composition. Once the massiveness of the old label was destroyed to create a light, perforated decor, the gold began to shine in a much more elegant manner.
- Dimensions & Packaging
- Capacity: 700 ml. Dimensions: 72 (w) x 295 (h) mm.
- Tags
- Lithuanian, vodka, gold, transparent, ethnographic, modern, design, Stumbras, Studija Creata
- Production Technology
- Glass bottle, transparent label and flexographic print.
- Design Challenge
- Besides the advantages they give, transparent labels create some obstacles: foil looks plane, embossing is impossible, tiny elements on transparent background might be less visible on the market shelves. Numerous proof prints were done, varying lacquer components and different foils, to achieve expressive and prosperous result.
- Research
- Lithuanian Vodka is the most popular vodka brand in the country, therefore consumers were highly addicted to the former look of the product. As the label was to be changed significantly, to retain recognition of the product certain links to the previous design had to be found. The former shield-shaped label was split into several repetitive elements reminiscent of the same shape. Perforated decor destroyed the massiveness of large foil area, meanwhile the scattered reflections make the label not less golden.
- Inspiration
- The infinite treasury of Lithuanian national heritage.
Sun beams playing on the drops after the rain.
Wide gamut of delicate golden undertones. - Project Duration
- "Lithuanian vodka Gold" was updated in 2014.
- Operation Flow
- Pure and clear label design communicates the same properties of the product.
- Image Credits
- Edgaras Marozas
