Alita Dearadh Buidéil agus Lipéid by Studija Creata

Alita Dearadh Buidéil agus Lipéid by Studija Creata is a highly esteemed winner of the very prestigious 2017 Duais Airgid A' Design Award in Dearadh Pacáistíochta Competition Category.

AirgeadPacáistíocht· 2017

Alita Dearadh Buidéil agus Lipéid

by Studija Creata

Client: Mv Group

Duais Airgid A' Design Award Winner in Pacáistíocht Category

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Colors

The Design

About Alita Dearadh Buidéil agus Lipéid

Is é príomhchuspóir an athdhearthta ná feasacht iomlán an bhranda a mhéadú agus na gnéithe sainiúla ar nós modhanna táirgthe clasaiceacha, amhábhair agus cáilíocht a chur chun tosaigh. Áirítear san athbhrandáil iomlán ar ALITA buidéal nua, lógó athnuaite, monagraf, capsúl agus dearadh lipéad. Tá níos mó eilimintí ag na táirgí anois atá sainiúil don chatagóir fíona bhrothallnaigh agus seaimpéin le tabhairt isteach teagmháil chlasaiceach éadrom agus soladacht éigin ach ag coinneáil mothú measartha nua-aimseartha agus éadrom ar an iomlán.

The Recognition

About the Duais Airgid A' Design Award

Bhuaigh an dearadh Alita Dearadh Buidéil agus Lipéid Duais Airgid A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí ardchaighdeáin, álainn agus drámatach. Is saothair thar a bheith drithleacha agus an-chruthaitheach iad buaiteoirí Airgid a léiríonn saineolas, tallann agus géarchúis shármhaith a ndearthóirí. Táthar ag súil go mbeidh an dearadh Alita Dearadh Buidéil agus Lipéid ina shaothar iontach, ina léiriú sampla, thar a bheith gairmiúil agus go domhain nuálach. Is aireagán an-suntasach, ionadmhuirthe é an dearadh seo a bhuaigh Duais Airgid A' Design Award a dhéanann leas do theorainneacha na healaíne, na heolaíochta, an deartha agus na teicneolaíochta agus a chuireann chun cinn iad. Is cruthú é an dearadh Alita Dearadh Buidéil agus Lipéid a bhfuil formad mór leis, a mhúsclaíonn mianta, a thugann mothúcháin dhearfacha agus a adhnann iontas agus ionadh.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The complete rebranding of ALITA includes a new bottle, renewed logo, monograph, capsule and label design. The products now have more elements specific to the category of sparkling wine and champagne with an introduction of a light classical touch and some solidity but retaining overall a rather modern and light feel.
Dimensions & Packaging: Capacity: 750 ml. Dimensions: 88 (w) x 320 (h) mm.
Tags: Alita, sparkling wine, design, Studija Creata, Lithuania
Production Technology: Glass bottle. Flexo printing.
Design Challenge: Since the ALITA family includes a wide variety of products of as many as 13 different types, the task was to express their hierarchy and draw a dividing line between classical and fine sparkling wines. The latter ones were given added value by emphasising their uniqueness and originality to boost consumer interest in the types of sparkling wines and their flavours.
Inspiration: ALITA is one of the oldest and best-known sparkling wines in Lithuania which has become a benchmark for this drink in the course of time.
Project Duration: New ALITA was introduced on the eve of the year 2017.
Operation Flow: The main goal of the redesign is to increase the overall brand awareness and highlight the main distinctive features such as classical production methods, raw materials and quality.
Team Members: Asta Kauspedaite (Designer, "Studija Creata")
Jurate Paulauskiene (Head of Product development department, "MV GROUP")
Image Credits: Edgaras Marozas