Huge Love Bosca Pacála by Yufeng Li and Xuan Zhang

Huge Love Bosca Pacála by Yufeng Li and Xuan Zhang is a highly esteemed winner of the very prestigious 2020 Duais Iarainn A' Design Award in Dearadh Pacáistíochta Competition Category.

IarannPacáistíocht· 2020

Huge Love Bosca Pacála

by Yufeng Li and Xuan Zhang

Client: Huge Love

Duais Iarainn A' Design Award Winner in Pacáistíocht Category

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Verified Award Winner

Verify Award Status for #86630

View at A' Design Award Press Release Award Badge

Colors

The Design

About Huge Love Bosca Pacála

Ba cheart go mbeadh an dearadh pacáistithe i gcomhréir le stíl aeistéitiúil na ndaoine óga. Cad is cúram do dhaoine óga? Saothraíonn siad stíl mhaireachtála spraíúil agus is breá leo aeistéitic shimplí. Ag an am céanna a shaothrú indibhidiúlacht agus dare chun iarracht a dhéanamh glacadh le rudaí nua. Dá bhrí sin, briseann an dearadh stíl phacáistithe bunaidh an tionscail naipcín sláintíochta, atá níos gonta agus suimiúil.

The Recognition

About the Duais Iarainn A' Design Award

Bhuaigh an dearadh Huge Love Bosca Pacála Duais Iarainn A' Design Award, aitheantas gradamach a bhronntar ar dhea-dhearaí a chomhlíonann na riachtanais ghairmiúla agus thionsclaíocha a bhíonn á n-éileamh ó chruthuithe a ndearnadh go maith iad. Léiríonn buaiteoirí Iarainn scil mhór, speisialtóireacht ard, tuiscint saineolaí agus cumas cruthaitheach a gcruthaitheoirí. Táthar ag súil go mbeidh an dearadh Huge Love Bosca Pacála ina chruthú a bhfuil an-mheas air, a n-ardaítear agus a ghráitear atá praiticiúil agus nuálach. Comhtháthaíonn an dearadh seo a bhuaigh Duais Iarainn A' Design Award na cleachtais is fearr sa tionscal agus tá saintréithe teicniúla inniúla aige nasctha le heolas agus le tallann. Tá meas ar an dearadh Huge Love Bosca Pacála as a dhúthracht agus dearadh é chun feabhsuithe cáilíochta beatha a sholáthar a chabhraíonn leis an domhan a dhéanamh ina áit níos fearr.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The product is aimed at young consumers, and the packaging design should conform to the aesthetic style of young people. What do young people care about? After a lot of market research, they pursue a fun lifestyle and like simple aesthetics. At the same time pursue individuality and dare to try to accept new things.

Therefore, the design breaks the original packaging style of the sanitary napkin industry, which is more concise and interesting. Beginning to shift from focusing on market consistency to respecting young people's aesthetic standards, consumer needs, and beginning to respect their aesthetic standards and personal needs.
Dimensions & Packaging: Width 75mm x Depth 32mm x Height 80mm
Tags: Love, Packaging, Fashion, Daily use, Life
Production Technology: Requires special printing paper and process support, using the right die.
Design Challenge: A large number of market research and data analysis. Printing technology is combined with production cost control.
Research: Through market research to analyze the shortcomings of similar product packaging design, consumer preferences, and develop picture style according to their preferences. Learn about the paper and cost of the printing house and consider the manufacturing process based on actual conditions.
Inspiration: During the design process, it suddenly rained outside the window. It heard the ticking sound and looked at the washed leaves. It records the beautiful scenery of this moment. When it came back to the computer, it suddenly thought that perhaps a combination of rain and cloud could be used to show the characteristics of the product.
Project Duration: The project started in Shenzhen in November 2018 and completed in March 2019.
Operation Flow: This product is a packaging box for women. It is made of thick cardboard combined with special paper. The graphics are made of hot stamping and hot silver. The box is long and open from the top. It is in line with the female aesthetic and the graphics are bright. The illustration creates an interactive experience with the product and the woman!
Team Members: Li Yufeng
Zhang Xuan