Airgead Pacáistíocht · 2020
Pony Pack Tea Príomhfheidhm: Pacáistíocht Bhosca Bronntanais Tae
by Xiang Qian, Deng Zhehao and Yao Wenliang
- Duais Airgid A' Design Award 2020 in Pacáistíocht
- CLIENT: Rufy Design
- Estimated Number of Design Views: 21,867
- Verification code 9E5FF95F60 · Verify this award
Colors
About Pony Pack Tea Príomhfheidhm: Pacáistíocht Bhosca Bronntanais Tae
Is dearadh pacáistíochta bronntanais é Pony Pack Tea a cruthaíodh do thae den scoth. Leanann an coincheap stair fhada dhéanamh an tae, ina gcaomhnaítear modhanna traidisiúnta agus a chomhcheanglaítear le bainistíocht táirgthe nua-aimseartha. Cuirtear carachtair Shíneacha atá scríofa i stíleanna ó thréimhsí éagsúla ina sraitheanna ar an dromchla chun cáilíocht a iompraítear trasna an ama a chur in iúl. Sa tsraith tá bosca agus mála cannbháis a dhúnadh le snaidhm rópa teannta. Úsáidtear páipéar simplí uigithe, le priontáil scáileáin, cré-umhú agus greanadh. Meabhraíonn na foirmeacha colúin tae agus cácaí tae.
About the Duais Airgid A' Design Award
Bhuaigh an dearadh Pony Pack Tea Príomhfheidhm: Pacáistíocht Bhosca Bronntanais Tae Duais Airgid A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí ardchaighdeáin, álainn agus drámatach. Is saothair thar a bheith drithleacha agus an-chruthaitheach iad buaiteoirí Airgid a léiríonn saineolas, tallann agus géarchúis shármhaith a ndearthóirí. Táthar ag súil go mbeidh an dearadh Pony Pack Tea Príomhfheidhm: Pacáistíocht Bhosca Bronntanais Tae ina shaothar iontach, ina léiriú sampla, thar a bheith gairmiúil agus go domhain nuálach. Is aireagán an-suntasach, ionadmhuirthe é an dearadh seo a bhuaigh Duais Airgid A' Design Award a dhéanann leas do theorainneacha na healaíne, na heolaíochta, an deartha agus na teicneolaíochta agus a chuireann chun cinn iad. Is cruthú é an dearadh Pony Pack Tea Príomhfheidhm: Pacáistíocht Bhosca Bronntanais Tae a bhfuil formad mór leis, a mhúsclaíonn mianta, a thugann mothúcháin dhearfacha agus a adhnann iontas agus ionadh.
Press Kit
- Unique Properties
- The unique attribute of this project lies in the use of a relatively obscure design idea, with the text of different ages as the main body of the tea process to connect the heritage
- Dimensions & Packaging
- Box x24.2cm*y15cm*z5.1cm bag x63cm*d10.5cm
- Tags
- Tea packaging design, gift box packaging design, calligraphy, Oriental charm design
- Production Technology
- Canvas slanting across the belt tea bag, rope tightening knot type, screen printing, bronzing, convex, simple texture paper
- Design Challenge
- The challenge of the research and development of high-end gifts comes from how to explore the historical origin of the brand itself, so as to interpret the form, charm and soul in line with the product temperament in essence, and at the same time, to ensure that the cost of packaging form will not lead to the soaring cost of mass production.
- Research
- 1. Research type: the user group is high-end consumers aged 25-45 years old.
2. Research objectives and methods: to find the essential value demand behind high-end gifts, conduct research, simulation, inquiry and analysis
3. Data collection and research tools: inspiration board, mind map, database
4. Research effects of participants or real-life phenomena such as experiments, results, insights and influences, business, society and design itself: through data research, simulation gifts, and search for experimental participants who meet the characteristics without telling them to buy finished products and send them to friends and then conduct investigation. It is found that high-end consumer groups not only have requirements for the quality of the product itself, but also have certain requirements for the historical origin behind the product as well as the aesthetic feeling of packaging design form and the charm it shows. We have therefore integrated the three to highlight the quality, heritage and extraordinary taste of the gift, in order to gain the ultimate buyer a solid friendship and praise in return. - Inspiration
- The inspiration comes from its tea making process. On the basis of traditional techniques, the key parts of the tea are kept and the modern scientific management is introduced. After hundreds of years, the traditional part of tea has been preserved with better production techniques. Therefore, the superposition of the writing styles of different ages is used to express the inheritance of quality across time.
- Project Duration
- 2017-2017.9 changsha, hunan province, China
- Operation Flow
- The design target customers are 25-45 years old in the middle and high-end consumption capacity of the crowd. The starting point of this design is the brand story, the special structure of the product and the Oriental spirit. The tea Marvin is the background, and the special structure of the product is combined with the shape of the tea column and tea cake. To create a cultural background, special appearance modeling, Oriental aesthetics of the collection level gift packaging, is the design for the final buyers of the integration and optimization of the value set, to create value for the buyers.
- Image Credits
- Photo # 1: planning: Liu Jun, designer:xiang qian , assistant: li sai, headline finishing: Yao Wenliang,Photo # 2: planning: Liu Jun, designer:xiang qian , assistant: li sai, headline finishing: Yao Wenliang,Photo # 3: planning: Liu Jun, designer:xiang qian , assistant: li sai, headline finishing: Yao Wenliang,Photo # 4: planning: Liu Jun, designer:xiang qian , assistant: li sai, headline finishing: Yao Wenliang,Photo # 5: planning: Liu Jun, designer:xiang qian , assistant: li sai, headline finishing: Yao Wenliang。
