Happy Ginger Ale Feidhm: Pacáistíocht Dí le Wen Liu and Jiayi Sun

Is buaiteoir an-mheasúil den ghradam fíor-ardghradamach 2020 Duais Airgid A' Design Award sa Chatagóir Comórtais Dearadh Pacáistíochta é an dearadh Happy Ginger Ale Feidhm: Pacáistíocht Dí le Wen Liu and Jiayi Sun.

AirgeadPacáistíocht· 2020

Happy Ginger Ale Feidhm: Pacáistíocht Dí

le Wen Liu and Jiayi Sun

Cliant: Shenzhen Oracle Creative Design Co., Ltd

Buaiteoir an ghradaim Duais Airgid A' Design Award sa Chatagóir Pacáistíocht

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Buaiteoir Gradaim Fíoraithe

Fíoraigh Stádas Gradaim do #88703

Féach ag A' Design Award Preasráiteas Suaitheantas Gradaim

Dathanna

An Dearadh

Maidir le Happy Ginger Ale Feidhm: Pacáistíocht Dí

Is dearadh pacáistíochta é Happy Ginger Ale do dheoch sinséir a dhíoltar i gcannaí alúmanaim. Tá gach canna 115 miliméadar ar fad, 66 miliméadar ar leithead agus 66 miliméadar ar airde. Is léaráid tarraingthe de láimh de cheithre charachtar an príomhamharc, dar teideal Ginger Man, Ginger Lady, Ginger Grandma agus Ginger Kid. Léiríonn na ceithre fhigiúr fir, mná, daoine scothaosta agus leanaí. Bíonn canna i lámh gach carachtair agus léiríonn siad dreach sásta. Tá sé mar aidhm ag an stíl shimplí bheoga ceangal mothúchánach a chruthú agus tomhaltóirí a mhealladh chun blas an tsinséir a bhlaiseadh.

An Aitheantas

Maidir leis an Duais Airgid A' Design Award

Bhuaigh an dearadh Happy Ginger Ale Feidhm: Pacáistíocht Dí Duais Airgid A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí ardchaighdeáin, álainn agus drámatach. Is saothair thar a bheith drithleacha agus an-chruthaitheach iad buaiteoirí Airgid a léiríonn saineolas, tallann agus géarchúis shármhaith a ndearthóirí. Táthar ag súil go mbeidh an dearadh Happy Ginger Ale Feidhm: Pacáistíocht Dí ina shaothar iontach, ina léiriú sampla, thar a bheith gairmiúil agus go domhain nuálach. Is aireagán an-suntasach, ionadmhuirthe é an dearadh seo a bhuaigh Duais Airgid A' Design Award a dhéanann leas do theorainneacha na healaíne, na heolaíochta, an deartha agus na teicneolaíochta agus a chuireann chun cinn iad. Is cruthú é an dearadh Happy Ginger Ale Feidhm: Pacáistíocht Dí a bhfuil formad mór leis, a mhúsclaíonn mianta, a thugann mothúcháin dhearfacha agus a adhnann iontas agus ionadh.

Taobh Thiar den Dearadh

Pacáiste Preasa

Creidiúintí, baill foirne agus sonraí teicniúla curtha ar fáil ag an dearthóir.

Airíonna Uathúla: The idea of producing a ginger beverage packaging design is I expect the design could increase a greater willingness to taste this unique flavor of the beverage. The design has four representative people who are men, women, old and young. The picture of those four characters hold beverage cans respectively. Their face blushed faintly and present a satisfying state in my designed picture. I expect that consumers could turn out an emotional connection when they see this series of packaging on the market. The illustration on the beverage jar seems to say to the consumer, "Can you give it a try?" I believe the emotive interaction is a unique part of the design.
Toisí & Pacáistiú: The packaging size is 115mm in length, 66mm in width and 66mm in height.
Clibeanna: Ginger Beverage, For Young and Old, Relaxing, Illustration, Beverage Packaging
Teicneolaíocht Táirgthe: The design material is made of aluminum can.
Dúshlán Deartha: In the initial stage of the project, I have not to search a proper breakthrough point for a promotion perspective of ginger beverage. Because of a biased of ginger beverage seems to show up in China. Therefore it is hard to find a ginger beverage that is produced by the Chinese manufacturer. As ginger is generally using as a cooking condiment or medicinal material appears in our daily life but not a daily drink. However this type of drink is a popular selling product as Coke and Sprite at abroad. I used to have resisted the flavor of ginger after attracted by the unique taste of the ginger drink. Therefore I would like to do an experiment to design a lively effect of the drink. To make a difference from the graphic design of traditional advertising graphic design I would like to express a relaxing picture of hand drawing. It encourages people to get interested in the product and then they would be willing to taste.
Taighde: Although a ginger beverage is very popular in the overseas market. However the Chinese consumer seems to resist for the ginger drink without tasting. As they consider a ginger beverage would be an astringent taste as ginger soup. The design of four figures illustration represents to the men and women, old and young. I expect that consumer can turn out an emotional connection when they see this series of packaging on the market.
Inspioráid: The inspiration comes from I tasted the ginger drink and impressed by its taste when I studied abroad. Moreover it is a rarely seen ginger drink in the Chinese market. The taste of the ginger beverage is refreshing and sweet. The ginger beverage is suitable for both young and old people. Thus I would like to design packaging for a ginger beverage in order to attract more people to taste this drink.
Fad an Tionscadail: The project started in April 2018 in Shanghai and finished in December 2018 in Shanghai.
Sreabhadh Oibríochta: The illustration of the figure image is the main visual of the packaging design. Because I would like to highlight an actual connection with the consumers by the design. In the creative process, I decided to apply a simple and vivid effect on the design image. The design could tell a story in the simplest and most straightforward way. I applied four representative characters in the main image of the design. They are named as Ginger Man, Ginger Lady, Ginger Grandma, Ginger Kid. The packaging design style of beverage is suitable for all ages.
Baill Foirne: Designer: Wen Liu
Designer: Jiayi Sun
Designer: Weijie Kang
Creidiúintí Íomhá: Image #1: Creator Wen Liu, Happy Ginger Ale, 2018
Image #1: Illustrator Jiayi Sun, Happy Ginger Ale, 2018
Image #1: Creator Weijie Kang, Happy Ginger Ale, 2018