Beautiful Life Pacáistíocht Millíní Leamhan le Pica Packaging Design Lab

Is buaiteoir an-mheasúil den ghradam fíor-ardghradamach 2020 Duais Cré-umha A' Design Award sa Chatagóir Comórtais Dearadh Pacáistíochta é an dearadh Beautiful Life Pacáistíocht Millíní Leamhan le Pica Packaging Design Lab.

Cré-umhaPacáistíocht· 2020

Beautiful Life Pacáistíocht Millíní Leamhan

le Pica Packaging Design Lab

Cliant: Beijing Lvsan Chemistry Co.Ltd.

Buaiteoir an ghradaim Duais Cré-umha A' Design Award sa Chatagóir Pacáistíocht

10,060

Buaiteoir Gradaim Fíoraithe

Fíoraigh Stádas Gradaim do #89378

Tabhair Cuairt ar an Suíomh Féach ag A' Design Award Preasráiteas Suaitheantas Gradaim

Dathanna

An Dearadh

Maidir le Beautiful Life Pacáistíocht Millíní Leamhan

Is dearadh pacáistíochta é Beautiful Life do mhillíní leamhan a dhíoltar sa tSín. Tá rialacháin dhian i bhfeidhm maidir le pacáistíocht millíní leamhan, agus dá bharr sin is cosúil lena chéile formhór na dtáirgí atá ar an margadh. Baineann Beautiful Life úsáid as lógó peannaireachta, bláthanna péitseog agus figiúr atá tarraingthe as seanphéintéireacht Shíneach. Tá cruth ialtóige ar an bhfuinneog oscailte, siombail thraidisiúnta a sheasann do bheannacht. Tá an stánbhosca clóite in ocht ndath, agus tá an bosca páipéir snoite agus órmhaisithe. Coinníonn an stánbhosca an boladh istigh agus is féidir é a choinneáil agus a athúsáid. Fágann clúdach folaithe istigh go bhfuil sé deacair do leanaí é a oscailt.

An Aitheantas

Maidir leis an Duais Cré-umha A' Design Award

Bhuaigh an dearadh Beautiful Life Pacáistíocht Millíní Leamhan Duais Cré-umha A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí sármhaithe a mbíonn cruthaitheacht, aireagacht agus géarchúis mar shaintréithe acu. Is déantúsáin ghlic agus chruthaitheacha go suntasach iad buaiteoirí Cré-umha a dhearbhaíonn taithí fhairsing, samhlaíocht agus acmhainneacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh Beautiful Life Pacáistíocht Millíní Leamhan ina rud a bhfuil an-mheas air, a n-ardaítear agus a ghráitear, atá thar a bheith gairmiúil agus nuálach. Ionchorpraíonn an dearadh seo a bhuaigh Duais Cré-umha A' Design Award na cleachtais is fearr san ealaín, san eolaíocht, sa dearadh agus sa teicneolaíocht, agus tá sé sármhaith as a aird ar mhionsonraí. Sásaíonn an dearadh Beautiful Life Pacáistíocht Millíní Leamhan riachtanais go hálainn, bainíonn sé le mianta, cuireann sé draíocht ar mhothúcháin agus tarraingíonn sé fiosracht.

Taobh Thiar den Dearadh

Pacáiste Preasa

Creidiúintí, baill foirne agus sonraí teicniúla curtha ar fáil ag an dearthóir.

Airíonna Uathúla: The design team create a vintage-like brand. The logo takes the core idea of Chinese calligraphy, the peach flowers and the old lady come from ancient Chinese painting, the open window is a bat shape which in Chinese culture a symbol of blessing. These elements present customers a picture of traditional Chinese culture and the good old wish of happiness. The team also design a split bags in addition for preservation purposes, and the one-more package will deliver a safer and cleaner user experience.
Toisí & Pacáistiú: Tin can: 75mm diameter * 83mm height
Paper box: 76mm width *76mm length *84mm height
Clibeanna: Packaging, China, Culture, Daily chemicals, Household, Mothball
Teicneolaíocht Táirgthe: 8-color tinplate printing
Carving on paper
Gilding over paper
Dúshlán Deartha: The first challenge is tight regulation by government. The team have to put "Paradichlorobenzene" and low-toxic icon on the center front which is more identifiable than the brand. The team changed the font weight to emphasize the brand. The second challenge is from the client that they think the tin can package is like a candy box and kids may eat the pills mistakenly. The team design a hidden lid beneath the top lid, which is rarely impossible for kids to open but adult can open it easily.
Taighde: The quest is to upgrade the existing package. The old version is known for its low price and the competition in its existing market is fierce. After a cross-region survey the team figure out that most consumers are price-insensitive as the product is infrequently used, and it would volatilize easily. In view of this condition, the team decide to change the position of the product from a chemical pesticide into an beneficial ornament - the team assume customers would keep the tin can in their cabinet for a long time, and can be reused. The new package helps client expand the market.
Inspioráid: Mothballs in China are classified into low-toxic chemical, which means the packaging needs to obey several restrictive terms announced by Agricultural Department. These restrictions lead to a market that almost every brand looks alike, thus the team's first mission is to make it looks different. after analyzing the competitors, the team find that brand recognition is the fatal factor for the mothball market. The team create a calligraphic logo, and the decorating elements are taken from ancient painting.
Fad an Tionscadail: The project started in January 2019 in Beijing and finished in April 2019 in Beijing.
Sreabhadh Oibríochta: The Chinese name of Beautiful Life is "香生记", which means a lively color brings forth fragrance. As the odor of mothball may not be accepted by all the people, the team work changed the package from plastic bags into tin cans to seal it. The team also asked its client to change the perfume into more traditional and natural ones.
Baill Foirne: Creative Director: Shuwei Qi
Art Director: Yeqiu Liu
Typographer: Qianqian Jiang
3D designer: Rijiang Wang
Photographer: Zhenzhou Liang
Account Executive: Yue Zhu
Creidiúintí Íomhá: Shuwei Qi and Rijiang Wang, 2019.