Airgead Pacáistíocht · 2020
Jingyang Brick Tea Pacáistíocht Tae
- Duais Airgid A' Design Award 2020 in Pacáistíocht
- CLIENT: Litete Brand Design
- Estimated Number of Design Views: 27,957
- Verification code 3D387695D3 · Verify this award
Colors
About Jingyang Brick Tea Pacáistíocht Tae
Is dearadh pacáistíochta é Jingyang Brick Tea do bhrící tae comhbhrúite. Tomhaiseann an pacáiste 100 mm faoi 100 mm faoi 40 mm agus tá sé déanta as páipéar ríse lámhdhéanta, atá díonach ar thaise. Cuirtear an mhaisiúchán i bhfeidhm de láimh trí phriontáil le bloic adhmaid, ceird thraidisiúnta Shíneach. Léiríonn na léaráidí saol na gceannaithe agus nósanna áitiúla ó dheireadh ré na Qing, agus úsáidtear trí dhath thraidisiúnta Shíneacha ar fud na raoin. Dúntar an bun le lipéad páipéir. Séalaíonn snaidhm rópa tuí an pacáiste agus feidhmíonn sé freisin mar hanla lena iompar.
About the Duais Airgid A' Design Award
Bhuaigh an dearadh Jingyang Brick Tea Pacáistíocht Tae Duais Airgid A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí ardchaighdeáin, álainn agus drámatach. Is saothair thar a bheith drithleacha agus an-chruthaitheach iad buaiteoirí Airgid a léiríonn saineolas, tallann agus géarchúis shármhaith a ndearthóirí. Táthar ag súil go mbeidh an dearadh Jingyang Brick Tea Pacáistíocht Tae ina shaothar iontach, ina léiriú sampla, thar a bheith gairmiúil agus go domhain nuálach. Is aireagán an-suntasach, ionadmhuirthe é an dearadh seo a bhuaigh Duais Airgid A' Design Award a dhéanann leas do theorainneacha na healaíne, na heolaíochta, an deartha agus na teicneolaíochta agus a chuireann chun cinn iad. Is cruthú é an dearadh Jingyang Brick Tea Pacáistíocht Tae a bhfuil formad mór leis, a mhúsclaíonn mianta, a thugann mothúcháin dhearfacha agus a adhnann iontas agus ionadh.
Press Kit
- Unique Properties
- The uniqueness of this package is that we use traditional Chinese engraving technology. The craftsman is hand-carved and has a more traditional feel. The packaging material is made of hand-made rice paper, which is environmentally friendly and moisture-proof.
- Dimensions & Packaging
- 100 mm x 100 mm x 40 mm
- Tags
- Engraving,Tea Packaging,Packaging design
- Production Technology
- The final implementation of the packaging will use handmade rice paper and wood-block prints for inscription rubbing, which can promote the inheritance of China’s intangible cultural heritage. In addition, in order to reflect the packaging's original appearance and environment-friendly, its rubbing pigment, bonding glue and bundled straw ropes will all be made with natural materials. This design will also use portable straw rope to replace the original handles in order to save resources. Finally, local women will hand-package and decorate the tea bricks, which can solve their problem of a need for employment and will also stimulate economic growth.
- Design Challenge
- In the process of packaging design, in order to conform to the traditional Chinese design style, the packaging materials should be selected to consider the moisture-proof and insect-proof properties of the packaging, and finally the rice paper was selected. Decoration did not choose digital printing, but the choice of China's intangible cultural heritage block printing. Although this craft has been protected by the state, it has not been widely spread, and it has experienced many difficulties in the process of searching for intangible cultural heritage inheritors. The entire packaging process is hand-made and the size difference is created by hand, which is one of the difficulties in the packaging process. Not only that, the adhesives made from the leaves are environmentally friendly and harmless.
- Research
- Jingyang Brick Tea has a history of more than 600 years. It was also known as ‘Black Gold' on the ancient Silk Road. Due to regional economic underdevelopment and a lack of brand awareness, it faces difficulties with sales and communication. This time, the local tea merchants are jointly engaged in brand packaging of Jingyang Brick Tea to solve the above problems of local tea merchants and tea farmers.
- Inspiration
- The design concept reflects the late Qing Dynasty merchant culture and local customs. The various of life such as merchants riding horses around downtown and countryside, vendors selling the local snacks, folk artists performing Chinese operas, students preparing for exam, mother and kids.Line drawing techniques and tea receipts that circulated during the late Qing Dynasty will be used to seal the bottom of the brick tea. The design uses three Chinese traditional colors on different packaging.
- Project Duration
- The project started in May 2018 in TianJin and finished in February 2019 in TianJin, and was officially launched for sale in March 2019.
- Operation Flow
- In this product, the sealing method adopts the traditional Chinese ancient rope knot to prevent the goods from being scattered during transportation, and is also convenient for consumers to open and carry.The bottom is sealed by sticking labels, which is more traditional in Chinese style.The materials used are naturally environmentally friendly.
- Patents
- Copyrights belong to Langcer Lee, 2019.
- Image Credits
- #1: Photographer Jiang Tao，Jingyang Brick Tea，2018
#2: Photographer Jiang Tao，Jingyang Brick Tea，2018
#3: Photographer Jiang Tao，Jingyang Brick Tea，2018
#4: Photographer Jiang Tao，Jingyang Brick Tea，2018
