Aava Forlíontaí by Maja Maksimovic is a highly esteemed winner of the very prestigious 2020 Duais Airgid A' Design Award in Dearadh Pacáistíochta Competition Category.

AirgeadPacáistíocht· 2020

Aava Forlíontaí

by Maja Maksimovic

Client: Aavalabs

Duais Airgid A' Design Award Winner in Pacáistíocht Category

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Verified Award Winner

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Colors

The Design

About Aava Forlíontaí

Lipéad agus pacáistiú bosca do bhranda bia sláinte a bhfuil fréamhacha láidre aige sna Nordacha. Ba cheart go mbeadh teagmháil nádúrtha ag an dearadh, go háirithe ag smaoineamh go bhfuil na comhábhair nádúrtha. Is iad na spriocghrúpaí déimeagrafacha fir agus mná sna 30í, 40idí, 50idí agus 60idí. Tá an bosca clóite ar pháipéar le bailchríoch celloglaze neamhlonrach. Cé go roghnaítear plaisteach trédhearcach don choimeádán toisc gurb é an plaisteach is luachmhaire é tar éis athchúrsála.

The Recognition

About the Duais Airgid A' Design Award

Bhuaigh an dearadh Aava Forlíontaí Duais Airgid A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí ardchaighdeáin, álainn agus drámatach. Is saothair thar a bheith drithleacha agus an-chruthaitheach iad buaiteoirí Airgid a léiríonn saineolas, tallann agus géarchúis shármhaith a ndearthóirí. Táthar ag súil go mbeidh an dearadh Aava Forlíontaí ina shaothar iontach, ina léiriú sampla, thar a bheith gairmiúil agus go domhain nuálach. Is aireagán an-suntasach, ionadmhuirthe é an dearadh seo a bhuaigh Duais Airgid A' Design Award a dhéanann leas do theorainneacha na healaíne, na heolaíochta, an deartha agus na teicneolaíochta agus a chuireann chun cinn iad. Is cruthú é an dearadh Aava Forlíontaí a bhfuil formad mór leis, a mhúsclaíonn mianta, a thugann mothúcháin dhearfacha agus a adhnann iontas agus ionadh.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Packaging design for AAVALABS, the Nordics company, with a Finnish twist. Honesty and Transparency are in the core of the company, so that is also portrayed in products design, that breathes Nordic purity and freshness.
Dimensions & Packaging: Box dimensions 65 x 65 x 112 mm
Label dimensions 180 x 70 mm
Tags: Packaging, Supplement, Health, Nature, Vitamins
Production Technology: The graphics were illustrated digitally on Adobe Illustrator. Every product has it's own Pantone color and it's printed on offset printing machine.
Design Challenge: In terms of design, the challenge was merging different varieties of plants into one
Research: Botanical research, and research on raw stones and minerals were carried out for each individual packaging. Illustrations on the background were strongly influenced by illustrations from botanical books and encyclopedias.
Inspiration: A rough translation of Aava is “open”. The word has been in the Finnish vocabulary for centuries and holds a special meaning that can only be described by seeing an Aava Landscape. That is why the packaging design allows everyone to experience the power of nature for themselves.
Project Duration: The project was completed with a quick turnaround time of 1 month, in Febroary 2019.
Team Members: Maja Maksimovic, Otso Kääriäinen
Image Credits: Aavalabs