Creative Trade Mark Pacáistiú Meala by Zanas Karenauskas

Creative Trade Mark Pacáistiú Meala by Zanas Karenauskas is a highly esteemed winner of the very prestigious 2020 Duais Óir A' Design Award in Dearadh Pacáistíochta Competition Category.

ÓrPacáistíocht· 2020

Creative Trade Mark Pacáistiú Meala

by Zanas Karenauskas

Client: Lithuanian local bee farm Honey Moon

Duais Óir A' Design Award Winner in Pacáistíocht Category

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Colors

The Design

About Creative Trade Mark Pacáistiú Meala

Is dearadh pacáistithe é The Botanic le haghaidh meala amh a chuirtear i láthair i bpróca gloine 380 ml. Tá an lipéad déanta de pháipéar dúghlas neamhbhrataithe agus tá sé múnlaithe le díbhoscadh il-leibhéil agus heicseagán dísleigthe, cruth a chuireann an chíor mheala i gcuimhne dúinn. Cuireann eilimintí scáileán síoda maide agus scragall snasta soiléir codarsnacht leis an gcúlra dorcha. Iompraíonn clib chrochta fhillte dhá thaobh cur síos an táirge. Dúntar gach próca le clár adhmaid a dhéantar de láimh as adhmad teile, an crann a mbailíonn na beacha a neachtar. Léiríonn an dearadh íonacht na meala aimhe.

The Recognition

About the Duais Óir A' Design Award

Bhuaigh an dearadh Creative Trade Mark Pacáistiú Meala Duais Óir A' Design Award, aitheantas thar a bheith clúiteach a bhronntar ar dhearaí den chéad scoth, iontacha agus sármhaithe. Is cruthuithe an-nuálacha, fíorasacha agus drithleacha iad buaiteoirí Óir a léiríonn géiniais, eagna agus máistreacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh Creative Trade Mark Pacáistiú Meala ina aireagán a mholtar go mór, ceannródaíoch agus séadchomharthach a sholáthraíonn luach nach bhfacthas riamh cheana. Is tionscadal iontach, measúil é an dearadh seo a bhuaigh Duais Óir A' Design Award a dhéanann sárleas do theorainneacha na healaíne, na heolaíochta, an deartha agus na teicneolaíochta agus a chuireann chun cinn iad. Cruthaíonn an dearadh Creative Trade Mark Pacáistiú Meala mothúcháin dhian mhianta, músclaíonn sé paisean, spreagann sé cruthaitheacht agus cuireann sé draíocht orainn.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Botanic - A wildly impossible, natural raw honey made from imaginative minds with unrealistic expectations for quality and taste.
The packaging design concept is based on simplicity and respect for the raw materials. The label design incorporates a hexagon shape, a shape found in nature (like hexagonal snowflakes) and very reminiscent of the honeycomb. The hexagonal shape is prevalent in nature and it's considered the strongest shape known.
Dimensions & Packaging: 380 ml glass jar
The label is enhanced by multi-level debossing and die-cut in a specific shape. The matte silkscreen and clear gloss foil elements on the label were chosen to speak to an upgraded experience and they provide contrast on the darker green background. Packaging also includes double-sided folded hangtag with a description of the product, which is printed on same, but thicker dark green uncoated premium paper.
Tags: luxury, inspiration, fascination, exclusive, unique, creativity, brand architecture
Production Technology: The label is enhanced by multi-level debossing and die-cut in a specific shape. The matte silkscreen and clear gloss foil elements on the label were chosen to speak to an upgraded experience and they provide contrast on the darker green background. Packaging also includes double-sided folded hangtag with a description of the product, which is printed on same, but thicker dark green uncoated premium paper.This sample perfectly illustrates that even products, that are released in small batches, can be packaged in good designed package, which is produced by using really high-quality materials.⁣⁣
Design Challenge: Creative Trade Mark's ambition was to create product labeling and packaging for The Botanic raw honey that would reflect the purity and natural integrity of the product. Starting with a product that is all natural, our challenge was to create design concepts that speak to the consumer about the original experience of the healthy and sweet, natural product inside each jar.
Research: By incorporating natural materials, the design of the wooden lid reflects honesty of the raw honey. The wooden lid echoes the other design elements which represent purity, natural harmony, and authenticity,values are which are the values of the beekeepers as well as our design team.
Inspiration: The aim of this packaging was to create a design that would announce its own individuality while keeping to the high quality standards and general concept of the natural honey purity. We wanted to show that the packaging reflects true balance between human and nature. To create such a feeling, we needed the special key. And the main key is the wooden lid. Each one lid are made individually by human hand from natural linden tree, whose nectar is so generously shared by bees in this jar.
Project Duration: Started: June of 2019
Location: Lithuania
Market Country: United Kingdom
Market Region: Europe
Product Category: Confectionery
Consumer Packaging Format: Glass Jar, Tag
Consumer Substrate / Material: Glass Jar, Wood
Operation Flow: The Botanic honey's new design is original down to the unique handmade wooden lid that tops each container. Each lid is hand crafted from wood from the linden tree, which was struck by lightning.
By incorporating natural materials, the design of the wooden lid reflects honesty of the raw honey. The wooden lid echoes the other design elements which represent purity, natural harmony, and authenticity,values are which are the values of the beekeepers as well as our design team.
Team Members: Product design :Creative Trade Mark
Author: Zanas Karenauskas
Labels producer : Elegant Press
Wooden lid produced by Evaldas Usoris
Photo credit: Produck Mindaugas Norkaitis
Image Credits: Photo: Produck, MIndaugas Norkaitis