Plaitíneam Pacáistíocht · 2020
Winetime Seafood Pacáistiú
- Duais Plaitíneim A' Design Award 2020 in Pacáistíocht
- CLIENT: Sot B&d
- Estimated Number of Design Views: 960,747
- Verification code 5C9F0FF185 · Verify this award
Colors
About Winetime Seafood Pacáistiú
Ba chóir go léireodh dearadh an phacáistithe don tsraith Winetime Seafood úire agus iontaofacht an táirge, ba cheart go mbeadh sé difriúil go fabhrach ó iomaitheoirí, a bheith comhchuí agus sothuigthe. Cruthaíonn na dathanna a úsáidtear (gorm, bán agus oráiste) codarsnacht, leagann siad béim ar eilimintí tábhachtacha agus léiríonn siad suíomh an bhranda. Déanann an coincheap uathúil aonair a forbraíodh idirdhealú idir an tsraith agus déantúsóirí eile. De bharr straitéis na faisnéise amhairc bhí sé indéanta éagsúlacht táirge na sraithe a aithint, agus rinne an úsáid a bhaintear as léaráidí in ionad grianghraif an pacáistiú níos suimiúla.
About the Duais Plaitíneim A' Design Award
Bhuaigh an dearadh Winetime Seafood Pacáistiú Duais Plaitíneim A' Design Award, aitheantas thar a bheith clúiteach a bhronntar ar dhearaí atá fíor-urghnách, galánta agus maorga. Is míorúiltí cruthaithe iad buaiteoirí Plaitíneim, fianaise ar theorainneacha na cruthaitheachta intleachtúla, agus léiríonn siad gairmiúlacht agus géiniais a ndearthóirí gan sárú. Táthar ag súil go mbeidh na dearaí seo ar na saothair is clúití a shainíonn aeistéitic ré, a chuireann le folláine na sochaí agus a chuireann teorainneacha na healaíne, na heolaíochta, an deartha agus na teicneolaíochta chun cinn. Léiríonn an dearadh Winetime Seafood Pacáistiú leibhéal sármhaitheasa thar na bearta agus déanann sé an domhan ina áit níos fearr gan amhras lena shaintréithe tairbheacha luachmhara. Is saothar é an dearadh Winetime Seafood Pacáistiú a bhuaigh Duais Plaitíneim A' Design Award a mhúsclaíonn mianta, a spreagann, a chuireann ar bís, a thugann sásamh agus a bhíonn ina thobar áthais mhóir.
Press Kit
- Unique Properties
- The new design emphasizes all the advantages of the brand: the colors reflect the gastronomic nature of the product; unique style and well-arranged design emphasize the solid attentive attitude of the manufacturer to the product, which escalates loyalty to delicacies taste; the packaging looks bright, perceptible and does not require extra effort from the buyer while making a choice.
All this makes the product more attractive to consumers and helps to make a purchasing decision quicker. - Dimensions & Packaging
- boxes 100mm x 100 x 40mm, 150mm x 330mm x30mm, 350mm x 180mm x 50mm, 360mm x 100mm x60mm
- Tags
- seafood, fish, frozen food, packaging, branding
- Production Technology
- The designer decided that the Winetime Seafood packaging should demonstrate the reliability of the brand and convey the freshness of the products. For this, a single unique concept was developed, and the visual information strategy was used.
The entire series packaging is developed in a single unique style. This approach compiles the assortment under one brand and distinguishes the series Winetime Seafood from products of other manufacturers presented in retail chains. - Design Challenge
- The packaging had to convey the quality and reliability of the brand, inspire to buy. First of all, effective elements had to be discovered so that they tell about the taste and quality of the product, emphasize the attentive manufacturer’s attitude. And also the packaging had to be harmonious, understandable and not overloaded with the information. The second challenge was to create an emotional image that would appeal to the target audience and distinguish packaging from competitors.
- Research
- The designer considered the following key points. There is certain psychology of choosing colors in design — each color conveys an idea. Brightness and contrast attract attention. They are noticeable and improve the perception of information. For each item in the series special visual element was created: a picture and an inscription. The illustration helped to make the packaging more visually interesting and clear and arouse certain feelings among buyers.
- Inspiration
- Winetime Seafood is a new series of fish and other seafood products that combines more than 10 products: wild dorado, salmon, European bass, Nile perch, scallops, octopus, tiger shrimps, etc. The technology of shock (quick) freezing allows the products to preserve the structure, nutritional value, and maximum taste.
- Project Duration
- Ukraine, Kyiv, the project began in December 2018 and ended in May 2019
- Operation Flow
- In addition, each item of the series has its own separate visual element – an image and an inscription - which allows the buyer to understand easily what he or she has got: an octopus, perch, shrimp or other. This approach, on one hand, preserves the unity of brand perception, and on the other hand, makes a specific product search simpler. Three main brand colors chosen by the designer are deep blue - the color of the deep sea, bright orange - the company color, and pure white - a symbol of freshness. A sans serif font compliments the overall picture.
- Image Credits
- Imagines №1-5 are used images www.shutterstock.com
www.freepik.com
