Love&wash Feidhm: Pacáistíocht by Alexander Cherkasov

Love&wash Feidhm: Pacáistíocht by Alexander Cherkasov is a highly esteemed winner of the very prestigious 2020 Duais Airgid A' Design Award in Dearadh Pacáistíochta Competition Category.

AirgeadPacáistíocht· 2020

Love&wash Feidhm: Pacáistíocht

by Alexander Cherkasov

Client: Love&wash

Duais Airgid A' Design Award Winner in Pacáistíocht Category

26,691

Verified Award Winner

Verify Award Status for #92436

View at A' Design Award Press Release Award Badge

Colors

The Design

About Love&wash Feidhm: Pacáistíocht

Is deartha pacáistíochta é Love&wash do raon táirgí níocháin, lena n-áirítear púdair níocháin, glóthach níocháin, capsúil agus glantóir smál. Cuireann an coincheap cúram in iúl trí mheafar simplí d'éadaí a bhíonn ag glacadh barróige lena chéile. Ar lipéad an phúdair d'fhabraicí daite, tugann T-léine oráiste agus léine déinim barróg dá chéile. Fáisctear litreacha an lógó le chéile chun an smaoineamh céanna a athdhéanamh. Scarann dathanna cúlra na táirgí, agus tugann an clóghrafaíocht ghorm le fios go bhfuil úire agus íonacht i gceist. Tá an phacáistíocht déanta de chairtchlár agus de phlaisteach, agus tá ábhair in-bhithmhillte á mbeartú.

The Recognition

About the Duais Airgid A' Design Award

Bhuaigh an dearadh Love&wash Feidhm: Pacáistíocht Duais Airgid A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí ardchaighdeáin, álainn agus drámatach. Is saothair thar a bheith drithleacha agus an-chruthaitheach iad buaiteoirí Airgid a léiríonn saineolas, tallann agus géarchúis shármhaith a ndearthóirí. Táthar ag súil go mbeidh an dearadh Love&wash Feidhm: Pacáistíocht ina shaothar iontach, ina léiriú sampla, thar a bheith gairmiúil agus go domhain nuálach. Is aireagán an-suntasach, ionadmhuirthe é an dearadh seo a bhuaigh Duais Airgid A' Design Award a dhéanann leas do theorainneacha na healaíne, na heolaíochta, an deartha agus na teicneolaíochta agus a chuireann chun cinn iad. Is cruthú é an dearadh Love&wash Feidhm: Pacáistíocht a bhfuil formad mór leis, a mhúsclaíonn mianta, a thugann mothúcháin dhearfacha agus a adhnann iontas agus ionadh.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This design will be advantageous differed from other competitors, because most producers of laundry detergents depict the “formula of purity” on their packages. But there is no warmth and soulfulness in this design. Also the type of washing and purpose for the type of fabric is not listed on some packages.
Dimensions & Packaging: This packaging is planned to be based on biodegradable materials.
Tags: wash, laundry detergents,washing powder, love, washing gel, washing capsules, hugs, clothes, color, soap
Production Technology: This packages are made of the following materials: cardboard, plastic.
Design Challenge: It was necessary to stick to one main idea and filter out all unnecessary options.
Research: There was carried an analysis of the market for Laundry products and analysis of target audience.
Inspiration: My concept focuses on the emotional component — the expression of love and care. The main idea is a metaphor — animate things. They are clean and happy because they are worn by people who love each other and take care of their clothes. This design concept is aimed at young families — manifestations of tender feelings are especially close to them. Love&wash laundry detergent is everything a young family needs for complete happiness.
Project Duration: The project was prepared for several month at the beginning of 2019 in Moscow
Operation Flow: Consumers will feel love and care in this concept.
Team Members: Assistant: Anna Leonteva
Photographer: Anatoly Karpov
3D visualizer: Pavel Gubin