Nudus Bia Sneaiceanna by Angela Spindler is a highly esteemed winner of the very prestigious 2020 Duais Óir A' Design Award in Dearadh Pacáistíochta Competition Category.
ÓrPacáistíocht· 2020
Nudus Bia Sneaiceanna
Client: Depot Creative
Duais Óir A' Design Award Winner in Pacáistíocht Category
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- Verified Award Winner
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The Design
About Nudus Bia Sneaiceanna
Léiríonn an pacáistiú do chuideachtaí nua-thionscanta na sliseanna torthaí agus glasraí sláintiúla seo fealsúnacht maitheasa lom nocht agus greann spraíúil. Is é an pointe difríochta atá acu ná go bhfuil siad déanta as slisní torthaí agus glasraí, aer-triomaithe, gan aon rud curtha leo – mar sin an 'lom nocht' coincheap. Cé gur rogha dhána agus neamhchoinbhinsiúin é dubh don mhargadh sneaiceanna sláintiúla, roghnaigh an ghníomhaireacht é seo chun beogacht an táirge a thaispeáint agus chun scairf breise a thabhairt dó. Gabhann an ghrianghrafadóireacht an táirge roimh agus tar éis aerthriomú, rud a léiríonn go bhfuil na torthaí chomh maith leis an dúlra a bhí beartaithe.
The Recognition
About the Duais Óir A' Design Award
Bhuaigh an dearadh Nudus Bia Sneaiceanna Duais Óir A' Design Award, aitheantas thar a bheith clúiteach a bhronntar ar dhearaí den chéad scoth, iontacha agus sármhaithe. Is cruthuithe an-nuálacha, fíorasacha agus drithleacha iad buaiteoirí Óir a léiríonn géiniais, eagna agus máistreacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh Nudus Bia Sneaiceanna ina aireagán a mholtar go mór, ceannródaíoch agus séadchomharthach a sholáthraíonn luach nach bhfacthas riamh cheana. Is tionscadal iontach, measúil é an dearadh seo a bhuaigh Duais Óir A' Design Award a dhéanann sárleas do theorainneacha na healaíne, na heolaíochta, an deartha agus na teicneolaíochta agus a chuireann chun cinn iad. Cruthaíonn an dearadh Nudus Bia Sneaiceanna mothúcháin dhian mhianta, músclaíonn sé paisean, spreagann sé cruthaitheacht agus cuireann sé draíocht orainn.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Strategy, brand mark and packaging livery for a new air-dried fruit and vegetable snack.
The packaging imagery depicts the fruit and vegetables as gloriously naked as they day they were picked in sunny Australia. The stacked slices, going from fresh to dried, articulates the slow-dried method and the powerful crunch. The product is picked dried and packaged. - Dimensions & Packaging
- Size: 12.5cm wide by17cm high
- Tags
- Packaging Design, Snack Packaging Design, Food Packaging, Healthy Snack Packaging, Food photography, Design Inspiration, Brand Identity, Logo Design, Food Branding
- Production Technology
- The packaging is printed on rewind, using CMYK plus two spot colours per pack. The brand mark and image are finished with a spot UV gloss while the remaining material has a matt finish.
- Design Challenge
- Production is usually the challenge and this project was no different. Managing the process and the technical constraints was hard but we got a good result.
- Research
- It was important to tell the story as it is, pure and simple, to move away from the hand-drawn look & cute illustrations and instead present the product in a classical way. Our research took us to look at the art of still life and the essence of the fruit/vegetables as objects of beauty. The 'natural' side came in the simple photography, a single beautiful piece of nature just as it appears. It was important to retain the fruit/vegetable shapes, by using slices both fresh and dried. Not only that, the image gently tells the story of picked, sliced and dried in a very simple way, with nothing added.
- Inspiration
- Inspired by the still life paintings, we looked to create a range of product where the fruit and vegetables appeared just as nature had intended. The stark black background allows the photography to really jump off pack.
- Project Duration
- From concept through to finished art: May 2018-December 2018
Launched in to market March 2019 - Operation Flow
- This packaging targets those who are genuinely looking to eat an unadulterated snack. The tone of voice is playful to appeal to the slight tongue in cheek nature of the brand name. Everything about the product packaging supports its clean credentials. We were determined to create packaging that was clean and simple, just like the product.
- Team Members
- Angela Spindler: Creative Director/Designer
Andy Lewis: Photographer
Anna Lee: Copywriter
Anneke Decker: Retoucher/Finished Artist - Image Credits
- Photography: Andy Lewis
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