Tea and Pastry Pacáistíocht Bhronntanais by Weiquan Long

Tea and Pastry Pacáistíocht Bhronntanais by Weiquan Long is a highly esteemed winner of the very prestigious 2020 Duais Airgid A' Design Award in Dearadh Pacáistíochta Competition Category.

AirgeadPacáistíocht· 2020

Tea and Pastry Pacáistíocht Bhronntanais

by Weiquan Long

Client: Guangzhou zhengdian advertising co. LTD

Duais Airgid A' Design Award Winner in Pacáistíocht Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

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The Design

About Tea and Pastry Pacáistíocht Bhronntanais

Is éard atá i Tae agus Taosrán ná sraith pacáistíochta bronntanais a cruthaíodh don Fhéile Meán-Fhómhair. Coinníonn an tsraith dhá bhosca in aon phacáiste amháin, ina bhfuil tae dubh agus arán milis ar stíl Su. Tá leagan amach an dromchla simplí agus soiléir. Léiríonn péintéireacht dúigh sliabh tae, agus rianaíonn línte míne an taosrán. Cuireann na héifeachtaí cuimilte agus dúigh carachtar galánta leis. Tá an pacáistíocht déanta de pháipéar craift. Tagraíonn an dearadh don traidisiún tae a stóráil i bpota cré, rud a léiríonn cion buan idir daoine. Is é an rún atá ann ná cairdeas a chur in iúl trí bhronntanas measartha.

The Recognition

About the Duais Airgid A' Design Award

Bhuaigh an dearadh Tea and Pastry Pacáistíocht Bhronntanais Duais Airgid A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí ardchaighdeáin, álainn agus drámatach. Is saothair thar a bheith drithleacha agus an-chruthaitheach iad buaiteoirí Airgid a léiríonn saineolas, tallann agus géarchúis shármhaith a ndearthóirí. Táthar ag súil go mbeidh an dearadh Tea and Pastry Pacáistíocht Bhronntanais ina shaothar iontach, ina léiriú sampla, thar a bheith gairmiúil agus go domhain nuálach. Is aireagán an-suntasach, ionadmhuirthe é an dearadh seo a bhuaigh Duais Airgid A' Design Award a dhéanann leas do theorainneacha na healaíne, na heolaíochta, an deartha agus na teicneolaíochta agus a chuireann chun cinn iad. Is cruthú é an dearadh Tea and Pastry Pacáistíocht Bhronntanais a bhfuil formad mór leis, a mhúsclaíonn mianta, a thugann mothúcháin dhearfacha agus a adhnann iontas agus ionadh.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This gift consists of two boxes and one set, including black tea and shortbread. The creation is based on the design thinking of keeping love through the years. The traditional way of storing tea in clay tea pot reflects the emotion between people. The whole package is simple and plain visually. The ink painting shows the tea mountain, and the lines outline the pastry. The artistic conception of rubbing and ink adds elegance.
Dimensions & Packaging: The bag：282mmX110mmX300mm
The box：270mmX268mmX102
Tags: Mid-Autumn festival, tea, cake，friendship
Production Technology: Kraft paper,
Design Challenge: In China, there are many kinds of Mid-Autumn festival gifts, which are designed by myself. The product is not expensive, how to convey friendship is a great challenge. In product packaging design and expression also have great challenges.
Research: The Mid-Autumn festival to the full moon of the reunion, as sustenance miss the feeling, pray for harvest, happiness. Take this opportunity, design a unique gift, convey friendship.
Inspiration: Tea conveys the sincere emotion between the enterprise and the customer through the meaning of the Chinese poem "tea in clay pot, time and affection".
Cake from Su Shi's poem ,which means small cake such as chewing on, in crisp and happy. As a festive food for the Mid-Autumn festival, customers can taste authentic Su style pastry without added preservatives, and express warm greetings to customers.
Project Duration: Guangzhou, China, 2017