Is buaiteoir an-mheasúil den ghradam fíor-ardghradamach 2020 Duais Óir A' Design Award sa Chatagóir Comórtais Dearadh Pacáistíochta é an dearadh Hou Juice Pacáistiú Sú le Leng Chen.

ÓrPacáistíocht· 2020

Hou Juice Pacáistiú Sú

le Leng Chen

Cliant: Pagoda

Buaiteoir an ghradaim Duais Óir A' Design Award sa Chatagóir Pacáistíocht

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Buaiteoir Gradaim Fíoraithe

Fíoraigh Stádas Gradaim do #95369

Tabhair Cuairt ar an Suíomh Féach ag A' Design Award Preasráiteas Suaitheantas Gradaim

Dathanna

An Dearadh

Maidir le Hou Juice Pacáistiú Sú

Is dearadh pacáistithe é Hou Juice do bhranda sú úr. Tá an buidéal 45 milliméadar ar trastomhas agus 165 milliméadar ar airde. Tá an buidéal plaisteach clúdaithe le scannán péarlach agus críochnaithe le sioc-bhailchríoch agus priontáil spotdatha. Is iad léaráidí de mhoncaithe an príomhthéama amhairc, agus tarraingítear scéal ar leith do gach blas torthaí. Is é an moncaí siombail na máthairchuideachta torthaí agus is comhartha beogachta é i gcultúr na Síne. Tá sé mar aidhm ag an dearadh an dúlra, an úire agus an cháilíocht a chur in iúl, agus muinín a chothú i measc ceannaitheoirí atá coinsiasach faoin tsláinte.

An Aitheantas

Maidir leis an Duais Óir A' Design Award

Bhuaigh an dearadh Hou Juice Pacáistiú Sú Duais Óir A' Design Award, aitheantas thar a bheith clúiteach a bhronntar ar dhearaí den chéad scoth, iontacha agus sármhaithe. Is cruthuithe an-nuálacha, fíorasacha agus drithleacha iad buaiteoirí Óir a léiríonn géiniais, eagna agus máistreacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh Hou Juice Pacáistiú Sú ina aireagán a mholtar go mór, ceannródaíoch agus séadchomharthach a sholáthraíonn luach nach bhfacthas riamh cheana. Is tionscadal iontach, measúil é an dearadh seo a bhuaigh Duais Óir A' Design Award a dhéanann sárleas do theorainneacha na healaíne, na heolaíochta, an deartha agus na teicneolaíochta agus a chuireann chun cinn iad. Cruthaíonn an dearadh Hou Juice Pacáistiú Sú mothúcháin dhian mhianta, músclaíonn sé paisean, spreagann sé cruthaitheacht agus cuireann sé draíocht orainn.

Taobh Thiar den Dearadh

Pacáiste Preasa

Creidiúintí, baill foirne agus sonraí teicniúla curtha ar fáil ag an dearthóir.

Airíonna Uathúla: Pagoda is China's largest fruit production.trade, retail as one of the fruit industry chain enterprises.Its recently- lauched brand HOU Juice focuses on providing fresh juice. so HOU juice endorses Pagoda in naming strategy, which is not only related to the symbol of Pagoda monkey.but also similar to the pronunciation of good Juice in cantonese.This product strives to convey the core value of Pagoda, both in manufacturing technology and packaging.
Toisí & Pacáistiú: Diameter 45mm x Height 165mm
Clibeanna: juice, packaging, branding, drink, beverages，
Teicneolaíocht Táirgthe: The plastic bottle is made of pearlescent film with frosting and spot color printing technology.
Dúshlán Deartha: The biggest obstacle to the launch of fruit juice is consumer Questioning the source of fruit.Our team undertakes the mission of art direction.With Pagoda as quality guarantee, we believe that through innovative visual creativity and brand strategy, from nice packaging to tastes good, we can meet consumers' demand for high-quality fruit juice and give consumers a more reliable sense of brand trust.
Taighde: The urban middle class with health needs is our core audience.They pay more attention to the quality of life and the feeling of packaging.therefore this product not only focues on the design of it's own craft but also focuses on the design of its own craft, but also focuses on the inheritance of culture.The monkey.is not only the super symbol of the Pagoda brand but also one of the Chinese zodiac signs which has been regarded as a symbol of auspiciousness and vitality since ancient times.so we decided to use this element to show originality and enhance the brand's cultural identity.
Inspioráid: We believe that visual recognition and art direction can give consumers a more reliable sense of brand trust, and create a juice brand with a sense of trust and recognition in China.Monkey.the iconic symbol of it's parent brand Pagoda fruit, customizes the theme story according to the characteristics of each fruit juice, and presents the natural to one pattern creative style through the form of illustration, which better interprets the concept of nature and freshness of fruit juice brand.
Fad an Tionscadail: The project started on March 20,2018 and completed on May 28,2018.The design was completed in Shenzhen.
Sreabhadh Oibríochta: Nowadays, the beverage market is constantly developing, and safe and healthy fruit juice beverage is the first choice of consumers.Good fruit Juice comes from good fruit. HOU Juice inherits the concept of healthy,natural and high quality of its parent brand Pagoda from brand naming and overall visual expression,and creates a unique brand image.The creative style of returning to nature and vitality with rich illustrations makes it deeply rooted in people's heart.
Baill Foirne: Design Director:Chen Leng
Designer:Li Yin
Illustrator:Anna rudak
Creidiúintí Íomhá: Image #1: designer Leng Chen, Variations, 2019.
Image #2: designer Yin Li, Variations, 2019.
Image #3: designer Yin Li, Variations, 2019.
Image #4: designer Leng Chen, Variations, 2019.
Image #5: designer Leng Chen, Variations, 2019.