Tongue-Bongue Pacáiste Candy by Victoria Ax

Tongue-Bongue Pacáiste Candy by Victoria Ax is a highly esteemed winner of the very prestigious 2020 Duais Cré-umha A' Design Award in Dearadh Pacáistíochta Competition Category.

Cré-umhaPacáistíocht· 2020

Tongue-Bongue Pacáiste Candy

by Victoria Ax

Client: Vi_ax

Duais Cré-umha A' Design Award Winner in Pacáistíocht Category

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Verified Award Winner

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Colors

The Design

About Tongue-Bongue Pacáiste Candy

Ba é an mian pacáiste a chruthú do bhia de chineál éigin. Agus pacáistiú á fhorbairt, tá sé thar a bheith tábhachtach a bheith intuartha. Ós rud é go bhfuil go leor réitigh steiréitipiciúla ar an margadh, ba cheart rud éigin eile a lorg, ba cheart bogadh ar shiúl ó na teimpléid. Agus tugadh aird ar an bpróiseas itheacháin féin ar nós bia a thógáil agus a chur sa bhéal. Ba chúlra smaointeoireachta é seo. Úsáideann daoine an teanga chun milseáin de gach cineál a tarraing. Cruthaíonn líreacáin i gcruth teanga meafar osréalach “teanga ar theanga (dhaonna)”.

The Recognition

About the Duais Cré-umha A' Design Award

Bhuaigh an dearadh Tongue-Bongue Pacáiste Candy Duais Cré-umha A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí sármhaithe a mbíonn cruthaitheacht, aireagacht agus géarchúis mar shaintréithe acu. Is déantúsáin ghlic agus chruthaitheacha go suntasach iad buaiteoirí Cré-umha a dhearbhaíonn taithí fhairsing, samhlaíocht agus acmhainneacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh Tongue-Bongue Pacáiste Candy ina rud a bhfuil an-mheas air, a n-ardaítear agus a ghráitear, atá thar a bheith gairmiúil agus nuálach. Ionchorpraíonn an dearadh seo a bhuaigh Duais Cré-umha A' Design Award na cleachtais is fearr san ealaín, san eolaíocht, sa dearadh agus sa teicneolaíocht, agus tá sé sármhaith as a aird ar mhionsonraí. Sásaíonn an dearadh Tongue-Bongue Pacáiste Candy riachtanais go hálainn, bainíonn sé le mianta, cuireann sé draíocht ar mhothúcháin agus tarraingíonn sé fiosracht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: People use the tongue to suck all sorts of sweets. Tongue-shaped lollipops create a surreal metaphor "tongue on (human) tongue".
Dimensions & Packaging: 50 x 50 x 70 mm assembled
240 x 250 mm for printing
Tags: tongue, tongue-bongue, package, toy-package, fruits
Production Technology: paper
Design Challenge: Most difficult was to understand how to transport this package to shops and for whom this package can be, since the upper part cannot be wrinkled. Solution was that the packaging works as a gift or sells in luxury demand, especially since it is going by hand.
Research: The packages that are in the store are mostly standard (square, rectangular), and do not lure to make a spontaneous buy. Idea was to make an offer for a new version of packaging that one wants to support in hands, study and buy.
Inspiration: The wish was to create a package for some kind of food. Attention was paid on eating process itself such as taking and putting food in the mouth. This was a background to idea.
Project Duration: Project was made for German package competition, started in Moscow, February-April 2017.
Operation Flow: The tongue starts from the back of the box, covers the opening area of the box (works as an additional protection against opening), and "closes" through a slot in the mouth. It turns out into box-mouth in which lay candy-tongues.