Mi Watch Li Bai Príomhfheidhm: Pacáistiú d'Uaireadóir Cliste by Xiaomi

Mi Watch Li Bai Príomhfheidhm: Pacáistiú d'Uaireadóir Cliste by Xiaomi is a highly esteemed winner of the very prestigious 2020 Duais Airgid A' Design Award in Dearadh Pacáistíochta Competition Category.

AirgeadPacáistíocht· 2020

Mi Watch Li Bai Príomhfheidhm: Pacáistiú d'Uaireadóir Cliste

by Xiaomi

Client: Xiaomi

Duais Airgid A' Design Award Winner in Pacáistíocht Category

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Colors

The Design

About Mi Watch Li Bai Príomhfheidhm: Pacáistiú d'Uaireadóir Cliste

Téacs an Leabhair: Is é Mi Watch Li Bai an pacáistiú a dearadh d'uaireadóir cliste. Tá an bosca déanta as páipéar agus tá tráidire laíon páipéir istigh ann, mar sin ní úsáidtear aon phlaisteach. Cuirtear holagram tríthoiseach ar limistéar aghaidh an chloig den phacáiste. Feictear fáinní uisce ag sileadh nuair a bhreathnaítear ar an mbosca ó uillinneacha éagsúla. Atáirgeann priontáil chabhraithe agus dúch speisialta cuma agus uigeacht aghaidh an chloig agus na strapa. Luíonn an t-uaireadóir ar chuid ardaithe den tráidire in ionad log, mar sin dealraíonn sé go bhfuil an t-uaireadóir ar snámh. Tá an pacáiste 295 faoi 79 faoi 49 milliméadar ar tomhas.

The Recognition

About the Duais Airgid A' Design Award

Bhuaigh an dearadh Mi Watch Li Bai Príomhfheidhm: Pacáistiú d'Uaireadóir Cliste Duais Airgid A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí ardchaighdeáin, álainn agus drámatach. Is saothair thar a bheith drithleacha agus an-chruthaitheach iad buaiteoirí Airgid a léiríonn saineolas, tallann agus géarchúis shármhaith a ndearthóirí. Táthar ag súil go mbeidh an dearadh Mi Watch Li Bai Príomhfheidhm: Pacáistiú d'Uaireadóir Cliste ina shaothar iontach, ina léiriú sampla, thar a bheith gairmiúil agus go domhain nuálach. Is aireagán an-suntasach, ionadmhuirthe é an dearadh seo a bhuaigh Duais Airgid A' Design Award a dhéanann leas do theorainneacha na healaíne, na heolaíochta, an deartha agus na teicneolaíochta agus a chuireann chun cinn iad. Is cruthú é an dearadh Mi Watch Li Bai Príomhfheidhm: Pacáistiú d'Uaireadóir Cliste a bhfuil formad mór leis, a mhúsclaíonn mianta, a thugann mothúcháin dhearfacha agus a adhnann iontas agus ionadh.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The packaging design of Mi Watch stands out its characteristics of high technology. The 3D hologram is adopted to present a three-dimensional effect on the packaging. With different viewing angles, the flow of water ripples appears. The box employs embossed printing skills and the special printing ink that make the box feels as real as the product itself. As the watch is not sunken into the pulp tray but raising from the surface, it seems the watch is floating on the box.
Dimensions & Packaging: It is a plastic-free box and is made of paper, and with a paper pulp tray, the package size(L x W x H):295 x 79 x 49mm.
Tags: Smart watch, packaging, 3D hologram, black, technology
Production Technology: The dial part of the watch uses 3D hologram that shows a three-dimensional effect. The box employs embossed printing skills so that the whole dial and strap are displayed on the package. The special printing ink is used to help make the customer feel as real as touching a silicone strap.
Design Challenge: The packaging design of Mi Watch stands out its characteristics of high technology.
Research: Mi Watch is a smart device that features in all aspects, providing insights on fitness, activity, and lifestyle. It is the first smart watch to run a customized version of Wear OS, and is referred as the smartphone-on-the-wrist by Xiaomi because of its ability to make calls by eSIM technology. Mi Watch has a dedicated app store, and is equipped with a 1.78-inch square-shaped AMOLED display screen. Moreover, with a built-in battery of 570 mAh, the watch can last up to 36 hours of service life by a single charge.
Inspiration: Mi Watch is a smart device that features in all aspects, providing insights on fitness, activity, and lifestyle. It is the first smartwatch to run a customized version of Wear OS and is referred to as the smartphone-on-the-wrist by Xiaomi because of its ability to make calls by eSIM technology. The packaging design needs to show the high tech feeling and impress the customer by receiving the box.
Project Duration: December 2019 in Beijing and finished in February in Beijing, China.
Operation Flow: The 3D hologram is adopted to present a three-dimensional effect on the packaging. With different viewing angles, the flow of water ripples appears. The box employs embossed printing skills and the special printing ink that make the box feels as real as the product itself. As the watch is not sunken into the pulp tray but raising from the surface, it seems the watch is floating on the box.
Patents: Copyrights belong to Xiaomi, 2020
Team Members: Creative Director: Lu Chen
Graphic Designer: Jiangpeng Su
Packaging Structure Designer: Zhizhuang Song
Image Credits: Image #1:Creative Director Lu Chen, Graphic Designer Jiangpeng Su, Photographer Yukun Han
Image #2:Creative Director Lu Chen, Graphic Designer Jiangpeng Su, Photographer Yukun Han
Image #3:Creative Director Lu Chen, Graphic Designer Jiangpeng Su, Photographer Yukun Han
Image #4:Creative Director Lu Chen, Graphic Designer Jiangpeng Su, Photographer Yukun Han
Image #5:Creative Director Lu Chen, Graphic Designer Jiangpeng Su, Photographer Yukun Han