Shiwanyubingshao Feidhm: Pacáistiú Deochanna Meisciúla by Zhang Zhipeng

Shiwanyubingshao Feidhm: Pacáistiú Deochanna Meisciúla by Zhang Zhipeng is a highly esteemed winner of the very prestigious 2020 Duais Airgid A' Design Award in Dealbhadh Pacaidh Competition Category.

AirgeadPacadh· 2020

Shiwanyubingshao Feidhm: Pacáistiú Deochanna Meisciúla

by Zhang Zhipeng

Client: Guangdong Shiwan Baijiu Group Co., Ltd

Duais Airgid A' Design Award Winner in Pacadh Category

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Verified Award Winner

Verify Award Status for #100378

View at A' Design Award Press Release Award Badge

Colors

The Design

About Shiwanyubingshao Feidhm: Pacáistiú Deochanna Meisciúla

Téacs: Is éard atá i Shiwanyubingshao ná dearadh pacáistithe do dheoch mheisciúil Shíneach. Úsáideann an dearadh damhsa an leoin, taibhiú traidisiúnta Síneach, mar phríomhthéama amhairc. Tá an buidéal déanta as gloine le bailchríoch spraeáilte thrédhearcach dhubh, agus tá cruth an bhuidéil bunaithe ar sheanáraistí fíona Síneacha, le mionsonraí órtha. Tá an bosca lasmuigh déanta as páipéar speisialta dubh le próiseas stampála. Tá ceann leoin léirithe suite ar bharr an bhosca. Nochtann oscailt an bhosca dath cheann an leoin agus cuireann sé le mothú searmanais i ngníomh an óil.

The Recognition

About the Duais Airgid A' Design Award

Tha Shiwanyubingshao Feidhm: Pacáistiú Deochanna Meisciúla air Duais Airgid A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean den chiad ìre, àlainn agus drùidhteach. Tha buannaichean Airgid nan obraichean anabarrach boillsgeach agus gu math cruthachail a nochdas sàr-eòlas, tàlant agus geurchuis an luchd-dealbhaidh. Thathar an dùil gum bi Shiwanyubingshao Feidhm: Pacáistiú Deochanna Meisciúla na obair mhìorbhaileach, na sàr-eisimpleir a tha gu sònraichte proifeiseanta agus gu domhainn ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Airgid A' Design Award na innleachd glè fhaicsinneach, ion-mholta a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais. Tha Shiwanyubingshao Feidhm: Pacáistiú Deochanna Meisciúla na chruthachadh air a bheil mòran eud, a dhùisgeas miannan, a bheir faireachdainnean math agus a thogas iongnadh is miorbhail.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Creative elements is given priority to with lion dance adopt green visual symbols, let consumer get attracted by the rich delicate graphics and can realize that its product features, to apply Chinese traditional elements with modern design and visual performance have different feelings, let the product itself characteristic, let the consumer in the same product can have a new choice, thus promote sales.
Dimensions & Packaging: The bottle has a capacity of 500ml,a height of 22.5cm,a diameter of 9cm,a front height 26.5cm,a width of 15cm and a side width of 15cm
Tags: Liquor,packaging design,graphic design,lion dance,Collect green,The lottery，illustration
Production Technology: The bottle body is designed as a black transparent bottle by glass spraying. The bottle type is made of ancient Chinese wine containers and gilded. Black special paper stamping process is used for outer packaging.
Design Challenge: The color belt link processing between the box and the box will be a little tedious in the post-processing, but I believe that the design comes from life, so we should add the life elements, so as to reflect the product value and attract consumers to drive sales.
Research: This a new design of liquor, its purpose is to better liquor culture combining with local traditional culture, the lion dance this tradition is the Chinese for thousands of years culture heritage, it has its own story always has a long history, it can let the consumer feel better experience two different culture, and promote our Chinese traditional culture, let the young consumers understand their own culture, also let the world know China.
Inspiration: The creative inspiration comes from Collect green, a traditional Chinese culture lion dance. In addition to the Spring Festival, it is also often performed on festive days. It explains the cultural heritage and quality pursuit of people in the era of consumption upgrading, as well as the demand for the sense of life ceremony.
Project Duration: The project started in November 2019 and completed the design in Shenzhen, the proofing in Shenzhen and the production in Guangzhou in December 2019
Operation Flow: The illustration lion head is used on the top of the box, combined with the dynamic form of lion dance and picking. The "opening the box and uncovering the head color" increases the ritual sense of drinking, and has a good interaction with consumers in the product. Through three-dimensional thinking on products, let "tradition" become a new attraction.
Team Members: Design director: Zhang Zhipeng, designer: Zhang Zhipeng
Image Credits: Zhang Zhipeng