Fenjiu Prìomh Fheum: Pacaideachd Deoch-làidir by Zhang Zhipeng

Fenjiu Prìomh Fheum: Pacaideachd Deoch-làidir by Zhang Zhipeng is a highly esteemed winner of the very prestigious 2020 Duais Iarainn A' Design Award in Dealbhadh Pacaidh Competition Category.

IarannPacadh· 2020

Fenjiu Prìomh Fheum: Pacaideachd Deoch-làidir

by Zhang Zhipeng

Client: Fen Jiu Group

Duais Iarainn A' Design Award Winner in Pacadh Category

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The Design

About Fenjiu Prìomh Fheum: Pacaideachd Deoch-làidir

Teacsa an Leabhair: 'S e pacaideachd a th' ann am Fenjiu a chaidh a dhealbhadh airson deoch-làidir Shìneach. Tha am botal air a dhèanamh de ghlainne le crìoch spraeigte gorm follaiseach. Tha ochd taobhan aig com a' bhotail, agus tha cumadh flùr abhricag air a' mhullach. Tha am pàtran air mullach a' bhotail air a chruthachadh ann an ceithir sreathan a tha a' cur nan tonn an cuimhne. Chaidh umhachadh a chur air a' bhotal, agus tha am bogsa a-muigh air a dhèanamh de phàipear sònraichte dubh le umhachadh. Cumaidh am botal 500 ml agus tha e 25.5 cm a dh'àirde. Tha an dealbhadh a' cothlamadh sheann-nòsan flùr uinneig le cruth ùr-nodha gus cultar Sìneach a thaisbeanadh do luchd-cleachdaidh nas òige.

The Recognition

About the Duais Iarainn A' Design Award

Tha Fenjiu Prìomh Fheum: Pacaideachd Deoch-làidir air Duais Iarainn A' Design Award a bhuannachadh, aithneachadh urramach a bheirear do dhealbhaidhean math a choinnicheas ris na riatanasan proifeiseanta is gnìomhachais a thathar a' sùileachadh bho chruthachaidhean a chaidh an dealbhadh gu math. Tha buannaichean Iarainn a' nochdadh sgil mhòr, speisealachadh àrd, tuigse eòlaiche agus comas cruthachail an luchd-cruthachaidh. Thathar an dùil gum bi Fenjiu Prìomh Fheum: Pacaideachd Deoch-làidir na chruthachadh air a bheil mòran meas, ion-mholta agus gràdhach a tha practaigeach agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Iarainn A' Design Award a' cur nan cleachdaidhean as fheàrr sa ghnìomhachas còmhla agus tha feartan teignigeach comasach aige ceangailte ri eòlas-dèanamh agus tàlant. Tha meas air Fenjiu Prìomh Fheum: Pacaideachd Deoch-làidir airson a dhùrachd agus chaidh a dhealbhadh gus leasachaidhean càileachd beatha a thoirt seachad a chuidicheas le bhith a' dèanamh an t-saoghail na àite nas fheàrr.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: "Where can I find a restaurant? The shepherd boy pointed to the village of apricot flowers." Du mu, a great poet of late tang dynasty, endowed fen wine with poetic conception and culture. In order to make consumers feel the geographical attribute of the product in the first time, the design redesigned and improved the culture of liquor, we made the bottle cap part into the shape of apricot flower. Bottle unique and personality, packaging traditional culture and modern pay equal attention to make this product stand out in the same type of products.
Dimensions & Packaging: The bottle has a capacity of 500ml,a height of 25.5cm,a diameter of 7.8cm,a front height 29.5cm,a width of 14cm and a side width of 13cm
Tags: Liquor,packaging design,graphic design,paper-cut for window decoration,Apricot flower
Production Technology: We adopt glass spraying to design the bottle body as blue transparent bottle. We combine the Chinese idiom "all things are exquisite" to design the bottle body into eight sides to symbolize its pure taste. Combined with the Chinese idiom "famous all over the world", the pattern on the top of the bottle is as four layers, just like the waves, to symbolize its perfection and uniqueness. The bottle using bronzing technology, the outer packing using black special paper bronzing technology. We look at products in three dimensions and make "tradition" the new attraction.
Design Challenge: When the bottle is demould, it is a little difficult, but it can be improved. There are a lot of attempts on the matching of outer box technology, and no satisfactory effect is achieved. However, I believe that the design originates from life, and we should make the traditional elements fashionable, so that it has different visual experience. However, when it comes to mass production, we need to compromise.
Research: This a new design of liquor, its purpose is to better the effective combination of liquor culture and traditional culture, let the world see China, and to promote our Chinese traditional culture, also let the young consumers to know more about their ethnic culture, let the people of the world to know Chinese culture, make the traditional culture have different design vision.
Inspiration: Creative point with apricot flowers and traditional characteristics of the combination of the window, such as through the window to see the world pupil, a flower to see the spring, a leaf to know the autumn, know how to see the door of the world can really open. Chinese traditional culture is spread through Chinese symbols, so that consumers can know different Chinese cultures through their understanding of liquor.
Project Duration: The project started in December 2019 and completed the design in Shenzhen, the proofing in Shenzhen and the production in Shanxi in January 2019
Operation Flow: We sublimate the time-honored traditional culture of China, evolve traditional window flowers and add new Chinese creative techniques to make them more international. The integration of tradition and fashion highlights the different cultural characteristics of China, so as to spread Chinese culture.
Team Members: Design director: Zhang Zhipeng
Image Credits: Zhang Zhipeng