Mtn Dew AMP Game Fuel Launch Pacáistiú Dí by PepsiCo Design and Innovation

Mtn Dew AMP Game Fuel Launch Pacáistiú Dí by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2020 Duais Airgid A' Design Award in Dealbhadh Pacaidh Competition Category.

AirgeadPacadh· 2020

Mtn Dew AMP Game Fuel Launch Pacáistiú Dí

by PepsiCo Design and Innovation

Client: PepsiCo Design and Innovation

Duais Airgid A' Design Award Winner in Pacadh Category

33,699

Verified Award Winner

Verify Award Status for #100575

View at A' Design Award Press Release Award Badge

Colors

The Design

About Mtn Dew AMP Game Fuel Launch Pacáistiú Dí

Is éard atá i Mtn Dew AMP Game Fuel Launch ná dearadh pacáistithe dí agus aitheantais bhranda do dheoch feidhmíochta réidh le hól atá déanta do chluichitheoirí. Tá an t-aitheantas amhairc tógtha chun oiriúint don timpeallacht chluichíochta agus r-spóirt agus cliséanna coitianta á seachaint aige. Tacaíonn bunús láidir grafach le táirgí, comhpháirtíochtaí agus eispéiris tomhaltóirí amach anseo. Forbraíodh sraith iomlán sócmhainní seolta, a chlúdaíonn an branda, an táirge agus eispéireas an tomhaltóra. Tá sé mar aidhm ag an dearadh an deoch a chur i láthair ar bhealach barántúil d'lúthchleasaithe r-spóirt agus do chluichitheoirí.

The Recognition

About the Duais Airgid A' Design Award

Tha Mtn Dew AMP Game Fuel Launch Pacáistiú Dí air Duais Airgid A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean den chiad ìre, àlainn agus drùidhteach. Tha buannaichean Airgid nan obraichean anabarrach boillsgeach agus gu math cruthachail a nochdas sàr-eòlas, tàlant agus geurchuis an luchd-dealbhaidh. Thathar an dùil gum bi Mtn Dew AMP Game Fuel Launch Pacáistiú Dí na obair mhìorbhaileach, na sàr-eisimpleir a tha gu sònraichte proifeiseanta agus gu domhainn ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Airgid A' Design Award na innleachd glè fhaicsinneach, ion-mholta a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais. Tha Mtn Dew AMP Game Fuel Launch Pacáistiú Dí na chruthachadh air a bheil mòran eud, a dhùisgeas miannan, a bheir faireachdainnean math agus a thogas iongnadh is miorbhail.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: To successfully launch MTN DEW AMP GAME FUEL, needed to create a brand identity that felt endemic to the gaming space visually. It also needed to provide a strong graphic foundation for future innovation, partnerships and consumer experiences. Maintaining authenticity was a key challenge throughout the development process, and critical to making sure Mtn Dew AMP Game Fuel is the beverage of choice for e sports athletes and gamers everywhere. We wanted to make something modern and stay away from the clichés that plague other brands trying to reach the gaming audience.
Inspiration: Mtn Dew AMP Game Fuel Launch is the first ready to drink performance beverage for gamers to hit the market. Created with this specific tribe in mind, GAME FUEL has created a holistic brand, product and consumer experience that authentically integrates with e sports and gaming culture. The 360 launch assets developed by the design team allowed the brand to launch with scale and excitement while also creating a strong pipeline of partnerships, sponsorships and future innovations.

Read the Press Release