Game Fuel Team Optic Champions Can Canna Deoch by PepsiCo Design and Innovation

Game Fuel Team Optic Champions Can Canna Deoch by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2020 Duais Iarainn A' Design Award in Dealbhadh Pacaidh Competition Category.

IarannPacadh· 2020

Game Fuel Team Optic Champions Can Canna Deoch

by PepsiCo Design and Innovation

Client: PepsiCo Design and Innovation

Duais Iarainn A' Design Award Winner in Pacadh Category

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Verified Award Winner

Verify Award Status for #100576

View at A' Design Award Press Release Award Badge

Colors

The Design

About Game Fuel Team Optic Champions Can Canna Deoch

Is canna deoch deireannach cuingeach é Game Fuel Team Optic Champions Can a cruthaíodh don phobal cluichíochta. Cuireadh dearadh pacáistíochta an phríomhtháirge in oiriúint chun foireann Optic Gaming a léiriú, foireann a chaitheann bán le linn imeartha comórtais. Is é bán cúlra an channa, le maisiúcháin ghlasa. Cuirtear léaráid shaincheaptha de gach ball foirne i láthair mar phortráid fhótairéalaíoch. Cuireann priontáil dhíreach, vearnais tadhaill agus críoch ardaithe tríthoiseach clúdach ar chorp iomlán an channa. Léiríonn críoch dúigh mhata i réimsí roghnaithe na tonnaí miotalacha.

The Recognition

About the Duais Iarainn A' Design Award

Tha Game Fuel Team Optic Champions Can Canna Deoch air Duais Iarainn A' Design Award a bhuannachadh, aithneachadh urramach a bheirear do dhealbhaidhean math a choinnicheas ris na riatanasan proifeiseanta is gnìomhachais a thathar a' sùileachadh bho chruthachaidhean a chaidh an dealbhadh gu math. Tha buannaichean Iarainn a' nochdadh sgil mhòr, speisealachadh àrd, tuigse eòlaiche agus comas cruthachail an luchd-cruthachaidh. Thathar an dùil gum bi Game Fuel Team Optic Champions Can Canna Deoch na chruthachadh air a bheil mòran meas, ion-mholta agus gràdhach a tha practaigeach agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Iarainn A' Design Award a' cur nan cleachdaidhean as fheàrr sa ghnìomhachas còmhla agus tha feartan teignigeach comasach aige ceangailte ri eòlas-dèanamh agus tàlant. Tha meas air Game Fuel Team Optic Champions Can Canna Deoch airson a dhùrachd agus chaidh a dhealbhadh gus leasachaidhean càileachd beatha a thoirt seachad a chuidicheas le bhith a' dèanamh an t-saoghail na àite nas fheàrr.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design team created a custom illustration of each member of the team. What sets these commemorative cans apart is the technology used in executing the photo realistic portraits. The cans were printed with a direct printing process, tactile varnish, and raised 3D finish. This gave the cans a premium feel, as they were embossed across the entire body of the can and illustration. A matte finish on the ink in selective areas made the metallics pop, for a completely custom look and feel.
Inspiration: Mtn Dew AMP Game Fuel Optic Champions Ltd Ed Cans were developed as a show of love and dedication to the gaming community. MTN DEW adapted the flagship packaging design to reflect crucial aspects of the Optic Gaming team. The team is notorious for wearing Championship whites on tournament Sundays, so it was important for the color white to play prominently into the design. This led to a modern design with an all white background and pops of green.

Read the Press Release