Off the Eaten Path Pacaideadh Greimean-bìdh by PepsiCo Design and Innovation

Off the Eaten Path Pacaideadh Greimean-bìdh by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2020 Duais Òir A' Design Award in Dealbhadh Pacaidh Competition Category.

ÒrPacadh· 2020

Off the Eaten Path Pacaideadh Greimean-bìdh

by PepsiCo Design and Innovation

Client: PepsiCo Design and Innovation

Duais Òir A' Design Award Winner in Pacadh Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Off the Eaten Path Pacaideadh Greimean-bìdh

'S e dealbhadh pacaidh airson raon de ghreimean-bìdh àrd-inbhe stèidhichte air lusan a th' ann an Off the Eaten Path. Tha na greimean-bìdh a' cothlamadh fìor ghlasraich leithid peasraichean-Frangach, pònairean dubha agus peasraichean ann am measgachaidhean ris nach robh dùil. Tha am pacaideadh a' toirt dearbh-aithne lèirsinneach aonaichte don bhrand thairis air gach cleachdadh. Tha an dealbhadh ag amas air cuideachadh a thoirt don bhrand seasamh a-mach taobh a-staigh roinn nan greimean-bìdh nas fheàrr dhut a tha loma-làn farpais. Ghabh buidheann bheag de luchd-cleachdaidh pàirt anns a' phròiseas leasachaidh agus thug iad fios air ais aig gach ìre. Stiùir beachdan an luchd-cleachdaidh na co-dhùnaidhean dealbhaidh agus thug iad taic do dh'eòlas branda cunbhalach.

The Recognition

About the Duais Òir A' Design Award

Tha Off the Eaten Path Pacaideadh Greimean-bìdh air Duais Òir A' Design Award a bhuannachadh, aithneachadh anabarrach urramach a bheirear do dhealbhaidhean den chiad ìre, mìorbhaileach agus sònraichte. Tha buannaichean Òir nan cruthachaidhean anabarrach ùr-ghnàthach, làn lèirsinn agus drùidhteach a nochdas gèinidh, gliocas agus comas an luchd-dealbhaidh. Thathar an dùil gum bi Off the Eaten Path Pacaideadh Greimean-bìdh na innleachd a gheibh moladh mòr, a stèidhicheas gluasadan agus mòr-chuimhneachain a bheir luach nach fhacas riamh roimhe. Tha an dealbhadh seo a bhuannaich Duais Òir A' Design Award na phròiseact sònraichte, urramach a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais gu mòr. Bidh Off the Eaten Path Pacaideadh Greimean-bìdh a' cruthachadh faireachdainnean làidir miann, a' dùsgadh dealas, a' brosnachadh cruthachalachd agus a' glacadh sinn.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Off The Eaten Path is a brand of premium plant based snacks with unexpected blends of real vegetables like chickpeas, black beans and peas. As the brand grew, it needed a united Visual Identity to establish Off The Eaten Path as the brand of choice among its target consumer group and to break through the crowded Better For You snack category.
Inspiration: Aspirational and highly magnetic, this specific consumer group has an insatiable appetite for new and authentic experiences and a deep seated curiosity that drives all they do. A small group of these consumers gave real time feedback through the stages of brand development, involving them directly in the creative process. By making the consumer central to every decision, the Off The Eaten Path team was able to create a more authentic experience across every application.

Read the Press Release