Chu Cellar Pacáistíocht Bhiotáille by Yong Wu

Chu Cellar Pacáistíocht Bhiotáille by Yong Wu is a highly esteemed winner of the very prestigious 2020 Duais Umha A' Design Award in Dealbhadh Pacaidh Competition Category.

UmhaPacadh· 2020

Chu Cellar Pacáistíocht Bhiotáille

by Yong Wu

Client: Shenzhen everbright creative packaging design co. LTD

Duais Umha A' Design Award Winner in Pacadh Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Chu Cellar Pacáistíocht Bhiotáille

Is dearadh pacáistíochta é Chu Cellar do bhiotáille a tháirgtear in Hubei, an tSín. Tá an buidéal déanta as ceirmeacht, agus tá a chruth ag aithris ar shraith cloigíní cluig, iarsma cultúrtha ó sheanstát Chu. Tá an greanadh ar chorp an bhuidéil teilgthe i mhúnla oscailte, agus tá an bosca déanta as adhmad. Laghdaíonn línte ardaithe agus eangaithe ar an dromchla an seans go sleamhnóidh sé le linn láimhseála. Feidhmíonn bun an bhosca mar sheastán taispeána, ionas gur féidir an buidéal folamh a choinneáil mar ornáid. Is é an aidhm ná stair agus cultúr an réigiúin thionscnaimh a léiriú.

The Recognition

About the Duais Umha A' Design Award

Tha Chu Cellar Pacáistíocht Bhiotáille air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi Chu Cellar Pacáistíocht Bhiotáille na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh Chu Cellar Pacáistíocht Bhiotáille a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Yellow crane tower is a kind of liquor produced in hubei, China. The original intention of the design is to reflect the historical culture of the place of origin, so that consumers can feel the profound historical background of the product while tasting the liquor, and bring beautiful visual enjoyment at the same time. After drinking the liquor, the packaging base can be combined with the bottle as an art deco.
Dimensions & Packaging: 170 (L) x130(D) x 320 (H)
Tags: Alcohol，black，Package Design，liquor，Chinese，Graphic Design
Production Technology: The bottle is made of ceramic, the grain on the bottle body is cast in open mould, and the box is made of wood.
Design Challenge: We wanted the packaging to be better used instead of being thrown away, so we considered reuse when creating, so we made the base of the box into an exhibition stand, making the bottle more like an ornament.
Research: Customers want a product that reflects the cultural image of the brand's origins. At the beginning of the project, the design team visited the place of origin, read a large number of historical documents, had a deep understanding of the local cultural history and drinking habits, and designed a better plan for displaying chu culture.
Inspiration: Yellow crane tower wine is produced in the birthplace of chu culture in China. They need a product that shows the local history and culture. Therefore, the shape of the bottle imitates that of chime bells, a cultural relic of the state of chu. This is the most direct manifestation of chu culture.
Project Duration: The project started in shenzhen in April 2019, finished sample production in shenzhen in June 2019, and went on sale in China in February 2020
Operation Flow: This design allows drinkers to better feel the cultural appeal of the product. It has collectable value.
Team Members: The designer：fuyu yang
The designer：yong wu