Co Ba Coffee Pacaideachd Cofaidh by My Linh Mac

Co Ba Coffee Pacaideachd Cofaidh by My Linh Mac is a highly esteemed winner of the very prestigious 2020 Duais Umha A' Design Award in Dealbhadh Pacaidh Competition Category.

UmhaPacadh· 2020

Co Ba Coffee Pacaideachd Cofaidh

by My Linh Mac

Client: Mmac

Duais Umha A' Design Award Winner in Pacadh Category

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Verified Award Winner

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Colors

The Design

About Co Ba Coffee Pacaideachd Cofaidh

Is e Co Ba Coffee dealbhadh pacaideachd a chaidh a chruthachadh airson bhranda cofaidh Bhietnamach. Tha am pacaideachd a' taisbeanadh cofaidh uighe, deoch thraidiseanta à Bhietnam a tha fhathast gu math neo-aithnichte ann an dùthchannan eile. Tha an suaicheantas stèidhichte air dealbh mionaideach, sìmplidh den neach-stèidheachaidh. Tha ainm a' bhranda a' tighinn bho theirm Bhietnamach airson piuthar-athar no piuthar-màthar, a' cur nar cuimhne ceanglaichean teaghlaich agus beatha coimhearsnachd. Tha na dathan air an toirt bhon dùthaich àiteachais far a bheil na pònairean cofaidh a' fàs. Thathas a' cleachdadh pàipear agus polyester ath-chuairtichte airson nam pocaichean agus na stàiseanaireachd. Tha an dealbhadh nuadh-aimsireil ag amas air luchd-òil cofaidh a tha an-còmhnaidh a' gluasad mun cuairt.

The Recognition

About the Duais Umha A' Design Award

Tha Co Ba Coffee Pacaideachd Cofaidh air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi Co Ba Coffee Pacaideachd Cofaidh na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh Co Ba Coffee Pacaideachd Cofaidh a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Co Ba Coffee is a new coffee start-up by Ms. Huong also known as Co Ba from Hoi An. Co Ba wants to introduce Vietnamese food and coffee culture to the world. Co Ba wants to highlight the identity and creativity with unique caffeinated beverages that break from French colonization coffee traditions. The goal is to introduce the authentic and unique egg coffee, part of Vietnamese culture for decades, but still very new to the rest of world's food map.
Dimensions & Packaging: Coffee Pouch Dimension: 3/8" x 2 1/2" x 13" inches
Tags: graphic design, visual communication, coffee brand, packaging design, stationery design, illustration
Production Technology: Stationaries and product packaging with recyclable paper and polyester.
Design Challenge: As the client is from and locates in Hoi An, Vietnam and the designer is based in Chicago, online, cyber communication was quite challenging due to the different time zone.
Research: Methodology: One-on-one consultation with client, historical research on Vietnamese food evolve through colonization, collect visual data such as images of Vietnam's landscape that tell local folk culture and stories, online marketing.
Objective: To establish an attractive coffee brand to consumers of all ages.
Inspiration: The logo design is based on a minimalist image of Ms. Huong. We used Co Ba a Vietnamese term for the second aunt in a Vietnamese family, as our brand name to symbolize the nostalgia of family bonds, cultural and community cohesion. The brand has a strong identity reinforced through package design as the packaging incorporated colors from the Vietnamese agricultural landscape where the coffee beans are cultivated.
Project Duration: October 2019- Jan 2020, Chicago, IL, USA
Operation Flow: The appeal of the design is a modern packaging integrated with the bold, flavorful coffee that is meant to attract coffee drinkers on-the-go such as teenagers and young adult, who also the brand's main consumer target.
Patents: copyrights belong to My Linh Mac, 2020
Team Members: Graphic Design & Illustration by My Linh Mac