Hopapops Am Biadh Greim-Bìdh Fallain by Angela Spindler

Hopapops Am Biadh Greim-Bìdh Fallain by Angela Spindler is a highly esteemed winner of the very prestigious 2020 Duais Iarainn A' Design Award in Dealbhadh Pacaidh Competition Category.

IarannPacadh· 2020

Hopapops Am Biadh Greim-Bìdh Fallain

by Angela Spindler

Client: Depot Creative

Duais Iarainn A' Design Award Winner in Pacadh Category

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Colors

The Design

About Hopapops Am Biadh Greim-Bìdh Fallain

Gnìomhan pròiseict: Ainmeachadh, cruthachadh brannd agus dealbhadh pacaidh airson sìol lili uisge popped, ag amas air luchd-cleachdaidh na SA. B’ e an dùbhlan mar a gheibh thu grèim air margaidh nach cuala gu riatanach mun phrìomh ghrìtheid, sìol lili uisge. Am fuasgladh, gus fòcas a chuir air èigheachd sgeilp, rangachd fiosrachaidh sìmplidh agus seallaidhean tàthchuid follaiseach. Bidh an dealbh, a tha a’ dèanamh suas an dà chuid aghaidh agus cùl a’ phacaid, a’ toirt dhachaigh an toradh agus an caochladh blas. Tha nàdar neo-chòmhnard clò-sgrìobhaidh comharra branda Hopapops a’ cur breab grinn ris na pacaidean, a’ cur ris an tòna guth spòrsail a chaidh a chruthachadh airson a’ bhrand.

The Recognition

About the Duais Iarainn A' Design Award

Tha Hopapops Am Biadh Greim-Bìdh Fallain air Duais Iarainn A' Design Award a bhuannachadh, aithneachadh urramach a bheirear do dhealbhaidhean math a choinnicheas ris na riatanasan proifeiseanta is gnìomhachais a thathar a' sùileachadh bho chruthachaidhean a chaidh an dealbhadh gu math. Tha buannaichean Iarainn a' nochdadh sgil mhòr, speisealachadh àrd, tuigse eòlaiche agus comas cruthachail an luchd-cruthachaidh. Thathar an dùil gum bi Hopapops Am Biadh Greim-Bìdh Fallain na chruthachadh air a bheil mòran meas, ion-mholta agus gràdhach a tha practaigeach agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Iarainn A' Design Award a' cur nan cleachdaidhean as fheàrr sa ghnìomhachas còmhla agus tha feartan teignigeach comasach aige ceangailte ri eòlas-dèanamh agus tàlant. Tha meas air Hopapops Am Biadh Greim-Bìdh Fallain airson a dhùrachd agus chaidh a dhealbhadh gus leasachaidhean càileachd beatha a thoirt seachad a chuidicheas le bhith a' dèanamh an t-saoghail na àite nas fheàrr.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The founders of this snack startup asked us to name, brand and package their version of popped water lily seeds, targeted at US consumers.

The main challenge was how to grab a market that likely hasn’t even heard of eating the main ingredient, water lily seeds, at all? First up, we chose to focus on shelf shout, simple information hierarchy and strong ingredient visuals.
Dimensions & Packaging: Flow wrap packaging, digitally printed in US. Two pack sizes 1oz and 2.3 oz, printed CMYK. Offset versions printed CMYK, plus matt/spot UV Varnish. Material size 11 inches x 8 inches and 15 inches x 11 inches. 10 SKU's in total.
Tags: Superfood, Healthy Snack Packaging, Packaging, Pouch Packaging, Superfood Snack Food Packaging, Branding and Packaging, Logo Design, Illustration
Production Technology: Pouches produced digitally for initial short production run. Thereafter gravure. CMYK, plus x2 spot colours per pouch with Spot UV gloss
Design Challenge: The timeline! We had to research, name and develop the brand / packaging and all the assets in 4 months ready for the product launch at a major US Trade Show.
Research: This product was relatively unknown so we decided to cover the entire pack with the product. We wanted consumers to understand the product's texture, shape and size immediately. We knew the target audience wanted flavour experiences and wanted to communicate seasoning rather than strong flavours hence the pieces of fruit/vegetable just poking through the puffed seeds.
We developed a fun tone of voice for the brand while singing its health credentials.
Inspiration: The focal point of the packaging is the coloured circle in the middle, which houses the brand mark and all need-to-know info. The uneven nature of the typography lends a cheeky bounce, which complements the Hopapops brand name and fun tone of voice we created. The illustration, which makes up the main part of the packaging, drives home the flavour variant.

A nutritionally dense product, gave reason to fill the entire face of the pack with product, and is a nod to how filling it is.
Project Duration: The projected commenced in March 2019, finished in September 2019. All work was generated in Sydney for a launch in the USA.
Operation Flow: This is a snack brand, the 1.oz version is designed for one while the 2.3 oz is designed as a family or share pack.
Team Members: Angela Spindler - Creative Director/Designer
Anneke Decker - Finished Artist/Retoucher
Anna Makarova - Illustrator
Image Credits: Illustrator: Anna Makarova