Adore Repackaging Prìomh Fheum: Pacaideachd airson Pillean Slàinteachais by Etereo Pte Ltd

Adore Repackaging Prìomh Fheum: Pacaideachd airson Pillean Slàinteachais by Etereo Pte Ltd is a highly esteemed winner of the very prestigious 2020 Duais Umha A' Design Award in Dealbhadh Pacaidh Competition Category.

UmhaPacadh· 2020

Adore Repackaging Prìomh Fheum: Pacaideachd airson Pillean Slàinteachais

by Etereo Pte Ltd

Client: Etereo Pte Ltd

Duais Umha A' Design Award Winner in Pacadh Category

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Colors

The Design

About Adore Repackaging Prìomh Fheum: Pacaideachd airson Pillean Slàinteachais

Is e Adore dealbhadh pacaideachd airson pillean slàinteachais. Bidh a' phacaideachd a' cleachdadh clò-sgrìobhaidh làmh-sgrìobhte mar am prìomh eileamaid dealbhaidh gus faireachdainn de dh'òigeachd is bheòthalachd a chruthachadh. Tha an co-dhealbhachd sìmplidh agus air a cur an aghaidh cùl-raoin lom, gus an tèid aire a tharraing gu cuspair slàinte boireannaich. Tha gach pacaid air a dèanamh de dh'fhoil almanum a tha gu tur seulaichte le dùnadh ath-sheulachaidh, a' leigeil le luchd-cleachdaidh na tha a dhìth a thoirt a-mach agus a' phacaid a dhùnadh a-rithist gus na pillean a dhìon o ghearman is baictearan. Tha trì meudan ga dèanamh, airson pantaliner, agus airson cleachdadh latha is oidhche.

The Recognition

About the Duais Umha A' Design Award

Tha Adore Repackaging Prìomh Fheum: Pacaideachd airson Pillean Slàinteachais air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi Adore Repackaging Prìomh Fheum: Pacaideachd airson Pillean Slàinteachais na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh Adore Repackaging Prìomh Fheum: Pacaideachd airson Pillean Slàinteachais a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: To characterize ADORE, we used Aloja, a handwritten font to recreate a sense of youth and vibrancy. The overall design is minimal against a plain background to draw attention to the product benefits which ADORE wants to focus - feminine health! It is the first in the market to use a loud and fun font as the core design element on the packaging.
Dimensions & Packaging: Pantyliner (Get Comfortable): 120 mm X 23 mm x 70 mm
Day (Happy Days): 105 mm X 25 mm x 82 mm
Night (Sweet Dreams): 155 mm X 31.5 mm x 90 mm
Tags: Sanitary Pads, Repackaging, Rebranding, Females
Production Technology: Every material and component of ADORE Sanitary pads are carefully selected and sourced from Japan, Korea and Malaysia.⁣ The sanitary pads packaging is designed as a fully sealed aluminium packaging with re-sealing ability, with the goal of keeping the sanitary pads germs and bacteria-free. While working on the prototype to ensure that the measurements are workable, we printed the artwork on poster-sized Artcards and folded them into boxes to test on the functionality. After rounds of adjustments and refinements on the designs, we then finalised on the right sizings to fit in the required pads and proceed with mass production.
Design Challenge: The challenge is to design an entirely new look for ADORE while at the same time, maintaining ADORE's strong brand recognition among her loyal customer base.
Research: Started with market research, we surveyed on the trending look and designs that are popular in the female market. From the data that we have collected, we came up with 3 variations of designs to focus on. After rounds of enhancements, we decided to use Typography as the main design element, to keep the design minimalist while at the same time, eyecatching.
Inspiration: We are commissioned by ADORE to recreate a new packaging experience, accompanied by a rebranding strategy to strengthen her brand positioning. ADORE is designed for the modern woman who is independent, professional and confident. ADORE new look is chic in its simplicity and yet functional in its clean design. A survey has been conducted on this group of females, to better understand the preference in design for sanitary packaging.
Project Duration: The project started in November 2018 and was launched in Islandwide in Singapore in April 2019.
Operation Flow: The packaging is a resealable aluminium foil which users are able to take whatever they need and seal it back for future usage. The goal is to keep the hygiene level to the highest standard, preventing the sanitary pads to be contaminated by germs and bacteria.
Team Members: Creative Designer: Kellyn Ho Ying Xian
Creative Director: Wendy Heng Mui Peng