2019 Admissions Welcome Package DGUT Príomhfheidhm: Bosca Bronntanais Fáilte do Mhic Léinn by Ruikang Xie is a highly esteemed winner of the very prestigious 2021 Duais Umha A' Design Award in Dealbhadh Pacaidh Competition Category.
UmhaPacadh· 2021
2019 Admissions Welcome Package DGUT Príomhfheidhm: Bosca Bronntanais Fáilte do Mhic Léinn
by Ruikang Xie
Client: Xiexie Design
Duais Umha A' Design Award Winner in Pacadh Category
Verified Award Winner
Verify Award Status for #102057The Design
About 2019 Admissions Welcome Package DGUT Príomhfheidhm: Bosca Bronntanais Fáilte do Mhic Léinn
Téacs an Leabhair: Is bosca bronntanais é an Pacáiste Fáilte Iontrála 2019 a ullmhaíodh do mhic léinn nua ollscoile i nDongguan na Síne. Cuireann an dearadh sraith amhairc thríbhliantúil i gcrích atá bunaithe ar fhás nádúrtha, ag bogadh ó chur síl agus bláthú go dtí toradh a bhaint amach. Úsáidtear an líseach dearg Lingnan mar an patrún lárnach, agus tá taobh oscailte an bhosca gearrtha le bás i gcruth folamh líseach. Tá cárta poist adhmaid greanta le léasar agus is féidir é a fhilleadh ina liathróidín crochta líseach trídhoimhneach. Coinníonn an bosca litreacha, mála canbháis, léarscáil de láithreáin réabhlóideacha áitiúla, suaitheantais, greamáin agus pasanna.
The Recognition
About the Duais Umha A' Design Award
Tha 2019 Admissions Welcome Package DGUT Príomhfheidhm: Bosca Bronntanais Fáilte do Mhic Léinn air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi 2019 Admissions Welcome Package DGUT Príomhfheidhm: Bosca Bronntanais Fáilte do Mhic Léinn na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh 2019 Admissions Welcome Package DGUT Príomhfheidhm: Bosca Bronntanais Fáilte do Mhic Léinn a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The visual concept of the departure gift boxes for three consecutive years is based on the natural growth law, which are sowing, flowering and fruiting, respectively. Therefore, the gift box in the third year adopts the litchi fruit, a specialty of Dongguan, Guangdong, China, as the core pattern.
- Tags
- Gift box, freshman, inspirational, humanities, cultural and creative packaging
- Production Technology
- The whole design adopts lychee fruit pattern as decoration, which has manifested in the unused place. The lateral side of the box opening is die-cut with hollow out lychee pattern. It is partly hidden and partly visible. The wooden postcard is engraved with inspirational pattern by laser, which can be taken down, crossed into three dimensional lychee pattern, and used as a pendant.
- Design Challenge
- The visual concepts of admission letters for the first two years are sowing youth and flowering future. As for the departure gift box for the third year, the biggest issue to find a right visual concept to continue the vision of first two years. It should also echo the coming 70th anniversary of National Day in China while maintaining the overall tone of youthful vitality and humanistic thought.
- Research
- The original admission letter for university was just a piece of paper. Whereas, we expects the design to be systematic and consistent, and to integrate more details of humanistic care. Therefore, we have thoughtfully compiled a Patriotic Inspirational Map to introduce the representative red revolution bases in Dongguan with pictures and texts, QR code positioning and map tagging, so as to achieve the readable, visible and accessible purposes.
- Inspiration
- The gift box of admission letter for 2019 new students of Dongguan University of Technology adopts the red Lingnan lychee as the core pattern. Each lychee is a smiling face welcoming students to Dongguan. Lychee in Chinese pronounces like Lizhi which means to encourage the young people of the new era to be patriotic, inspirational, truth-pursuing and practical, and to unite and revitalize China.
- Project Duration
- Started in July 2019, completed in September, completed in Dongguan, China
- Operation Flow
- The gift box contains letters and gifts for new students. The oneshouldered canvas bag records an atlas of the red revolutionary tourism attractions here. Students can learn about those scenic spots following the introductions and routes provided by the atlas. There are also badges, stickers, postcards, vehicle passes, etc. inside.
- Image Credits
- Image #1-5 Zhang Jingwen
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