Hanwu Liquan 1974 Prìomh Ghnìomh: Pacaideachd Deoch-làidir by Wen Liu and Jiabao Zou

Hanwu Liquan 1974 Prìomh Ghnìomh: Pacaideachd Deoch-làidir by Wen Liu and Jiabao Zou is a highly esteemed winner of the very prestigious 2020 Duais Umha A' Design Award in Dealbhadh Pacaidh Competition Category.

UmhaPacadh· 2020

Hanwu Liquan 1974 Prìomh Ghnìomh: Pacaideachd Deoch-làidir

by Wen Liu and Jiabao Zou

Client: Gansu Jiuquan Hanwu Liquor Co., Ltd

Duais Umha A' Design Award Winner in Pacadh Category

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The Design

About Hanwu Liquan 1974 Prìomh Ghnìomh: Pacaideachd Deoch-làidir

Teacsa an Leabhair: Tha Hanwu Liquan 1974 na dhealbhadh pacaideachd airson sreath de dheoch-làidir Shìneach. Tha am botal air a dhèanamh de ghlainne reòta shoilleir le mion-fhiosrachadh òir ròiste, agus tha am mullach agus an taga air an dèanamh de mheatailt. Tha dath gorm a' bhotail air a bhrosnachadh le seud jade bho Sliochd Han. Tha dà dhràgon, stèidhichte air pàtranan dràgon Sliochd Han, a' cruthachadh am prìomh eileamaid lèirsinneach. Tha an cumadh agus an structar a' leantainn stoidhle mion-fhoghainteach nuadh. Tha am bogsa pacaideachd a' tomhas 88 mm a dh'fhaid, 88 mm a leud agus 227.5 mm a dh'àirde. Tha an dealbhadh a' taisbeanadh dualchas traidiseanta Sìneach ann an cruth co-aimsireil.

The Recognition

About the Duais Umha A' Design Award

Tha Hanwu Liquan 1974 Prìomh Ghnìomh: Pacaideachd Deoch-làidir air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi Hanwu Liquan 1974 Prìomh Ghnìomh: Pacaideachd Deoch-làidir na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh Hanwu Liquan 1974 Prìomh Ghnìomh: Pacaideachd Deoch-làidir a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In the era of consumption, an eye-catching design style has become the core of marketing of Chinese liquor companies. Hanwu Baijiu follows the trend of consumption development and applies Chinese traditional culture and fashion aesthetics on the design. Hanwu Liqu 1974 is a brand-new product series for its company.
Dimensions & Packaging: The packaging box dimension is 88mm in length, 88mm in width and 227.5 mm in height.
Tags: Craft, Bottle design, Hanwu, New Chinese style, Han culture, Jade blue
Production Technology: The bottle of the design is a transparent spray frosted glass bottle with roasted gold. The material of the cover of the bottle is metal. The material of the tag on the design is metal.
Design Challenge: In the early stage of the project, there are problems in the control of mold removal, cap enforceability, cost control, and visual effect during the production of the bottle. In the final stage of the project, the designers solved the problem mentioned previously, the application of wood pattern on the cap help wood saving. The design achieves many possibilities to develop.
Research: The shape and structure of the product inspired by the minimalist modern design. The elements of bottle design are inspired by the traditional Han culture. The designers developed the Chinese traditional element to create a modern style on the design. The design intended to show the idea of traditional culture in the context of today's era.
Inspiration: Hanwu Liquan Baijiu inherits the fermented technology of the Han Dynasty. The designer used the blue colour of the Jade from Han Dynasty as the main colour on the design. The main visual element of the design is the application of two dragons inspired by the dragon pattern style of the Han Dynasty. The design wants to express a modern and simple style. The blue glass material reflects the unique texture of the glass of the Han Dynasty. The design transfers the idea and value of the product.
Project Duration: The project started in January 2019 and finished in December 2019 in Shenzhen.
Operation Flow: The shape and structure of the product inspired by the minimalist modern design. The elements of bottle design are inspired by the traditional Han culture. The designers developed the Chinese traditional element to create a modern style on the design. The design intends to show the idea of traditional culture in the context of today's era.
Team Members: Designer: Wen Liu
Designer: Jiabao Zou
Designer: Weijie Kang
Image Credits: Image #1 Creator Wen Liu, Hanwu Liquan 1974, 2019
Image #1 Creator Jiabao Zou, Hanwu Liquan 1974, 2019
Image #1 Creator Weijie Kang, Hanwu Liquan 1974, 2019
Image #1 3D Modeler Jing Zhou, Hanwu Liquan 1974, 2019