Yuyuan Road Baijiu Pacáistíocht Bhiotáille by Wen Liu and Xuedan Diao

Yuyuan Road Baijiu Pacáistíocht Bhiotáille by Wen Liu and Xuedan Diao is a highly esteemed winner of the very prestigious 2020 Duais Umha A' Design Award in Dealbhadh Pacaidh Competition Category.

UmhaPacadh· 2020

Yuyuan Road Baijiu Pacáistíocht Bhiotáille

by Wen Liu and Xuedan Diao

Client: Zhiyu Department (Shanghai) co. Ltd

Duais Umha A' Design Award Winner in Pacadh Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Yuyuan Road Baijiu Pacáistíocht Bhiotáille

Is dearadh pacáistíochta é Yuyuan Road Baijiu do bhiotáille Síneach a tháirgtear i mbaile Maotai, cúige Guizhou. Fuarthas inspioráid don dearadh ó Bhóthar Yuyuan, sráid stairiúil i Shanghai, agus ón bpríomhfhoirgneamh ar an tsráid sin. Léiríonn an lógó gné den Paramount, foirgneamh sainchomharthaíochta agus siombail chultúrtha i Shanghai. Tá an bosca seachtrach déanta as plaisteach athchúrsáilte, tá an buidéal déanta as cré-earraí le péint sprae óir, agus tá an clúdach déanta as plaisteach. Tá tomhais an bhosca 100 x 100 x 290 milimeadar. Tá sé mar aidhm ag an bpacáistíocht cultúr Shanghai a chur in iúl do thomhaltóirí.

The Recognition

About the Duais Umha A' Design Award

Tha Yuyuan Road Baijiu Pacáistíocht Bhiotáille air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi Yuyuan Road Baijiu Pacáistíocht Bhiotáille na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh Yuyuan Road Baijiu Pacáistíocht Bhiotáille a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Yuyuan Road is a well-known street in Shanghai. The element of design applied the main building of Yanyuan Road. The packaging design transfers a strong cultural context of Yuyuan Road to the audience. The main logo of the design shows the element of Paramount a landmark building in Shanghai. Paramount is a cultural symbol. The design intends to convey the idea of Shanghai culture to the consumer.
Dimensions & Packaging: The packaging box dimension is 100mm in length, 100mm in width and 290mm in height.
Tags: Shanghai, Yuyuan Road, History, Street, Building
Production Technology: The outside box uses a recycle material. The material of the outside box is plastic for cost-saving. The material of the bottle is ceramic with spray paint and gold colour. The material of the cover is plastic.
Design Challenge: In the early stage, the design style was not fit the idea of the product. In the final stage, the material expression and cost control have been solved and the design achieves a good result.
Research: The idea of this design based on the environment of Yuyuan Road Street in Shanghai. The design conveys a strong cultural background. The designers did the site investigation.
Inspiration: The designers did site research on Yuyuan Road during the design process. The designers used the main building on Yuyuan Road for the design element. The packaging design transfers a strong cultural context of Yuyuan Road to the audience. The main logo of the design shows the element of the Paramount a landmark building in Shanghai. The Paramount is a cultural symbol. The design intends to convey the idea of Shanghai culture to consumers.
Project Duration: The project started in November 2018 and finished in September 2019 in Shenzhen.
Operation Flow: This Baijiu is produced in Maotai town, Zunyi city, Guizhou province, China. It is a national geographic product of China. The product has been produced 28 years with a collection value. Yuyuan Road is a road with a history in Shanghai. The cooperation between this Baijiu and Yuyuan Road conveys the idea of traditional culture. This design produces many possibilities for design innovation.
Team Members: Designer: Wen Liu
Designer: Xuedan Diao
Designer: Min Zhu
Image Credits: Image #1 Creator Wen Liu, Yuyuan Road Baijiu, 2019
Image #1 Creator Xuedan Diao, Yuyuan Road Baijiu, 2019
Image #1 Creator Min Zhu, Yuyuan Road Baijiu, 2019