Utobeera Pacáistiú Beorach Torthaí by Jansword Zhu

Utobeera Pacáistiú Beorach Torthaí by Jansword Zhu is a highly esteemed winner of the very prestigious 2020 Duais Iarainn A' Design Award in Dealbhadh Pacaidh Competition Category.

IarannPacadh· 2020

Utobeera Pacáistiú Beorach Torthaí

by Jansword Zhu

Client: Jansword zhu

Duais Iarainn A' Design Award Winner in Pacadh Category

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Verified Award Winner

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Colors

The Design

About Utobeera Pacáistiú Beorach Torthaí

Is dearadh pacáistithe é Utobeera do bheoir torthaí. Bhí an ainm Utobeera spreagtha ag an bhfocal Utopia, agus léiríonn sé luachanna an bhranda maidir le comhionannas, cearta daonna, ilghnéitheacht, uathúlacht agus grá. Athléirítear ceithre fhigiúr aitheanta ó stair na healaíne i stíl mhaisithe síceideileach: an fear hata le Rene Magritte, cailín i ngúna Síneach, Bacchus, dia an fhíona, agus dia na fadsaolachta ón tSín. Cuirtear figiúr digiteach torthaí in ionad gach toradh sna saothair ealaíne bhunaidh. Tagraíonn an dearadh do chultúr cyberpunk agus úsáidtear dathanna Pantone agus fáiscthe scragaill ann.

The Recognition

About the Duais Iarainn A' Design Award

Tha Utobeera Pacáistiú Beorach Torthaí air Duais Iarainn A' Design Award a bhuannachadh, aithneachadh urramach a bheirear do dhealbhaidhean math a choinnicheas ris na riatanasan proifeiseanta is gnìomhachais a thathar a' sùileachadh bho chruthachaidhean a chaidh an dealbhadh gu math. Tha buannaichean Iarainn a' nochdadh sgil mhòr, speisealachadh àrd, tuigse eòlaiche agus comas cruthachail an luchd-cruthachaidh. Thathar an dùil gum bi Utobeera Pacáistiú Beorach Torthaí na chruthachadh air a bheil mòran meas, ion-mholta agus gràdhach a tha practaigeach agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Iarainn A' Design Award a' cur nan cleachdaidhean as fheàrr sa ghnìomhachas còmhla agus tha feartan teignigeach comasach aige ceangailte ri eòlas-dèanamh agus tàlant. Tha meas air Utobeera Pacáistiú Beorach Torthaí airson a dhùrachd agus chaidh a dhealbhadh gus leasachaidhean càileachd beatha a thoirt seachad a chuidicheas le bhith a' dèanamh an t-saoghail na àite nas fheàrr.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The name “Utobeera” was inspired by the word“Utopia”, which shows the value of the brand : equality, human rights, diverse, unique and love. Four famous figures in art history was applied and been turned into a tipsy illustration style “Psychedelic Art”. They are hat man by Rene Maggritte, a girl in Chinese dress, the god of alcohol Bacchus and The god of Longevity in China. Each fruit figure in original work has been replaced by an another digital style fruit figure to make it controversial.
Dimensions & Packaging: 50mm*50mm*210mm
Tags: Fruitbeer, Ale, Utopia, illustration, fruit, Cyberpunk, pop
Production Technology: Pantone color used, foiled press
Design Challenge: Concept of the illustration
Research: The trend research of Youngers.
Inspiration: The whole design has a strong hint on Cyber Punk Culture, which tends to attract cool young consumers and reflect the digital and incredible age.
Project Duration: The project started in August 2019 and finished in February 2020 in Beijing, Shanghai, Handan
Operation Flow: The key frame proceeding illustrations.
Patents: Copyrights belong to Utobeera and Jansword zhu.
Team Members: Art Director: Jansword Zhu
Designer: Sola Wang, Ma Deqiang
Illustrator: Jansword Zhu
Consultant: Li Qing
Account Manager: Jinn Liu
Photographer: Chenglong Zhang