Tucher AEcht Nuernberger Kellerbier Pacaidh A by Bloom GmbH Nuernberg

Tucher AEcht Nuernberger Kellerbier Pacaidh A by Bloom GmbH Nuernberg is a highly esteemed winner of the very prestigious 2020 Duais Òir A' Design Award in Dealbhadh Pacaidh Competition Category.

ÒrPacadh· 2020

Tucher AEcht Nuernberger Kellerbier Pacaidh A

by Bloom GmbH Nuernberg

Client: Bloom GmbH Nürnberg

Duais Òir A' Design Award Winner in Pacadh Category

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Verified Award Winner

Verify Award Status for #102378

View at A' Design Award Press Release Award Badge

Colors

The Design

About Tucher AEcht Nuernberger Kellerbier Pacaidh A

Anns na meadhan-aoisean, leig na taighean-grùide ionadail an cuid lionn ann an còrr air 600 bliadhna de sheilearan air an gearradh le creagan fo chaisteal Nuremberg. A ’toirt urram don eachdraidh seo, tha pacadh an" AEcht Nuernberger Kellerbier "a’ toirt sùil fhìor air ais ann an tìm. Tha an leubail lionn a ’sealltainn dealbh làimhe den chaisteal na shuidhe air creagan agus baraille fiodha san t-seilear, air a fhrèamadh le clòthan coltach ri seann stoidhle. Tha an leubail ròin le comharra-malairt "St. Mauritius" a ’chompanaidh agus corc crùn dath copair a’ toirt seachad obair-ciùird agus earbsa.

The Recognition

About the Duais Òir A' Design Award

Tha Tucher AEcht Nuernberger Kellerbier Pacaidh A air Duais Òir A' Design Award a bhuannachadh, aithneachadh anabarrach urramach a bheirear do dhealbhaidhean den chiad ìre, mìorbhaileach agus sònraichte. Tha buannaichean Òir nan cruthachaidhean anabarrach ùr-ghnàthach, làn lèirsinn agus drùidhteach a nochdas gèinidh, gliocas agus comas an luchd-dealbhaidh. Thathar an dùil gum bi Tucher AEcht Nuernberger Kellerbier Pacaidh A na innleachd a gheibh moladh mòr, a stèidhicheas gluasadan agus mòr-chuimhneachain a bheir luach nach fhacas riamh roimhe. Tha an dealbhadh seo a bhuannaich Duais Òir A' Design Award na phròiseact sònraichte, urramach a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais gu mòr. Bidh Tucher AEcht Nuernberger Kellerbier Pacaidh A a' cruthachadh faireachdainnean làidir miann, a' dùsgadh dealas, a' brosnachadh cruthachalachd agus a' glacadh sinn.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In medieval times, local breweries let their beer age in over 600 years old rock cut cellars underneath the Nuremberg castle. Honoring this history, the packaging of the "AEcht Nuernberger Kellerbier" takes an authentic look back in time. The beer label shows a hand drawing of the castle sitting on rocks and a wooden barrel in the cellar, framed by vintage style typefonts.
The seal label with the company's "St. Mauritius" trademark and the copper colored crown cork convey craftsmanship and trust.
Dimensions & Packaging: 500 ml standard returnable bottle - a popular beer packaging/ beer container in Germany.

Outside body diameter: 65 mm
Height: 260 mm
Tags: packaging design, Tucher, Nuremberg, beer, Bavaria, vintage, hand-drawn, beer label, beverages
Design Challenge: Apart from POS displays and cardboards, the AEcht Nuernberger Kellerbier brand is not supported by any classic or digital advertising. This way, the beer label alone is responsible to convince the target group and activate them to buy.
Inspiration: The Tucher Brewery is located in Nuremberg, a city whose history is intertwined with beer throughout the ages.
After the city council passed a purity law in 1302, the first "quality beer" was brewed here. On their mission to preserve the traditional brewing art, Tucher brews the unfiltered and naturally clouded AEcht Nuernberger Kellerbier ("Original Nuremberg cellar beer") in a traditional way. Of course, we wanted the packaging design to reflect the brewing heritage of Nuremberg and Bavaria.
Patents: Tucher Bräu GmbH und Co. KG
Team Members: Client Tucher Brewery
Marketing Director: Kai Eschenbacher
Marketing Manager: Andreas Gebauer
Marketing Manager: Nikolas Zitzelsberger

Agency Bloom Nürnberg
Designer: Markus Walter
Illustrator: Ursula Zlamal
Text: Dieter Scheuerer
Artwork: Sven Pirner
Creative Director: Stefan Maier-Wimmer
Project Manager: Ulrike Landauer
Image Credits: Bloom GmbH Nürnberg