Plaza del Sol Pacáistíocht Sneaice by Estudio Maba

Plaza del Sol Pacáistíocht Sneaice by Estudio Maba is a highly esteemed winner of the very prestigious 2020 Duais Umha A' Design Award in Dealbhadh Pacaidh Competition Category.

UmhaPacadh· 2020

Plaza del Sol Pacáistíocht Sneaice

by Estudio Maba

Client: Plaza del Sol

Duais Umha A' Design Award Winner in Pacadh Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Plaza del Sol Pacáistíocht Sneaice

Is dearadh pacáistíochta é Plaza del Sol do mhálaí brioscán. Tarraingíonn na grafaicí ar mhóitífeanna tíre agus ar earraí cuimhneacháin a fhaightear i gcathracha turasóireachta na Spáinne, agus cuirtear na tagairtí seo i láthair ar bhealach comhaimseartha le greann. Insíonn gach pacáiste sreafa scéal gearr atá tógtha as earraí cuimhneacháin, agus é mar aidhm aige miongháire a chur ar an gceannaitheoir. Cruthaítear na híomhánna trí ghrianghrafadóireacht neach mharbh atá eagraithe i suíomh, agus déantar na málaí a tháirgeadh trí phriontáil fhleisiteagrafach. Tomhaiseann gach mála 195 le 320 milliméadar.

The Recognition

About the Duais Umha A' Design Award

Tha Plaza del Sol Pacáistíocht Sneaice air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi Plaza del Sol Pacáistíocht Sneaice na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh Plaza del Sol Pacáistíocht Sneaice a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A design that extols the folk graphic universe, but in a contemporary way and plenty of irony. With this proposal the consumer wants to produce a smile, taking the marked Spanish character to new ways of expressing it.
Dimensions & Packaging: 195mm x 320mm
Tags: Packaging, design, folk, snacks, crisp, set, photography, humor
Production Technology: Still life photography in set for composition of the images. Flexographic printing.
Design Challenge: Composing each element with pieces and natural elements to achieve the desired effect has been the most complicated part of the job.
Research: The use of classical and folk motifs is common in souvenirs and other products. The most important thing in this project was to find a renewed way of exposing it, as well as giving humor to the packaging without turning it into a comedian.
Inspiration: The graphic elements are collected from the souvenir objects present in any tourist city in Spain, to build with them their own language for the brand. The result has a personality of its own that the public can identify.
Project Duration: Murcia, Spain, May 2019 to February 2020
Operation Flow: These flow pack represent an story each one that talks about folk souvenirs with humor, looking for the user smile.
Patents: Plaza del Sol
Team Members: Strategy: Beatriz Suarez
Art Direction. Miguel Angel del Baño
Design: Jose Lorente
Photographer: La Industrial
Image Credits: Estudio Maba