Mi Transformers Optimus Prime Packaging Pacáistíocht Bréagáin Bloc Tógála by Yang Zhang is a highly esteemed winner of the very prestigious 2021 Duais Iarainn A' Design Award in Dealbhadh Pacaidh Competition Category.
IarannPacadh· 2021
Mi Transformers Optimus Prime Packaging Pacáistíocht Bréagáin Bloc Tógála
by Yang Zhang
Client: Beijing AIQI Technology Co., Ltd.
Duais Iarainn A' Design Award Winner in Pacadh Category
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- Verified Award Winner
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The Design
About Mi Transformers Optimus Prime Packaging Pacáistíocht Bréagáin Bloc Tógála
Is pacáiste páipéir é Pacáistíocht Mi Transformers Optimus Prime atá deartha do bhréagán bloc tógála. Taispeánann tosach an bhosca an táirge cóimeáilte, ionas go mbíonn an chruth agus na codanna inaistrithe soiléir do cheannaitheoirí. Léiríonn an stíl mhionlaoch agus an scéim dathanna carachtar an bhréagáin. Tá feidhmeanna taispeántais agus pacáistíochta comhcheangailte in aon struchtúr amháin. Osclaíonn an clúdach uachtair chun málaí sraithithe de bhlocanna a nochtadh. Osclaíonn an bosca íochtair chuig an dá thaobh agus foirmíonn sé boscaí stórála ar leith. Is féidir codanna a shórtáil de réir cineáil, agus is féidir an bosca a athúsáid le haghaidh stórála laethúil.
The Recognition
About the Duais Iarainn A' Design Award
Tha Mi Transformers Optimus Prime Packaging Pacáistíocht Bréagáin Bloc Tógála air Duais Iarainn A' Design Award a bhuannachadh, aithneachadh urramach a bheirear do dhealbhaidhean math a choinnicheas ris na riatanasan proifeiseanta is gnìomhachais a thathar a' sùileachadh bho chruthachaidhean a chaidh an dealbhadh gu math. Tha buannaichean Iarainn a' nochdadh sgil mhòr, speisealachadh àrd, tuigse eòlaiche agus comas cruthachail an luchd-cruthachaidh. Thathar an dùil gum bi Mi Transformers Optimus Prime Packaging Pacáistíocht Bréagáin Bloc Tógála na chruthachadh air a bheil mòran meas, ion-mholta agus gràdhach a tha practaigeach agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Iarainn A' Design Award a' cur nan cleachdaidhean as fheàrr sa ghnìomhachas còmhla agus tha feartan teignigeach comasach aige ceangailte ri eòlas-dèanamh agus tàlant. Tha meas air Mi Transformers Optimus Prime Packaging Pacáistíocht Bréagáin Bloc Tógála airson a dhùrachd agus chaidh a dhealbhadh gus leasachaidhean càileachd beatha a thoirt seachad a chuidicheas le bhith a' dèanamh an t-saoghail na àite nas fheàrr.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The front picture shows the shape and movability of the product, making it clear to consumers. The structure opening and closing design has a sense of ceremony.The package integrates display function and packaging function as a whole, which has the value of appreciation and collection.
- Dimensions & Packaging
- 413x328x90mm
- Tags
- Building block toys, Transformers, Optimus Prime, Toy bricks,
- Production Technology
- The structure integrates the display function and the packaging function as one, differentiated packaging structure creates a good product user interface, which truly realized using packaging to energize the brand. Materials: Paper
- Design Challenge
- Users can feel the innovation and intention of packaging design through every step of operation, interact with users with packaging, and let users participate in creating great product experience.
- Research
- In order to display the product and improve the user experience better, we chose the packaging design with a strong sense of ceremony and consideration for the user experience.
- Inspiration
- The front of the package shows consumers the product concept of "what you see is what you get" with the front of the product. The minimalist style and color matching perfectly demonstrate the role characteristics of the product image.The packaging structure focuses on the actual user experience.
- Project Duration
- The project started in December 2019 and finished in February 2020 in Beijing, China
- Operation Flow
- Open the upper cover and you will see the layered building block bags. The bottom box can be opened to the opposite sides to become several storage boxes, increase the storage area of building block parts, meet the needs of classification.The built-in structure of the package can be taken out as a separate storage box, so as to make more use of a box for recycling. Besides the function of storing block bags, it can also solve the storage problems in daily life. It is easy to operate but has a sense of ritual.
- Team Members
- Beijing AIQI Technology Co., Ltd.
- Image Credits
- Image #1:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #2:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #3:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #4:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #5:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
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