Birds and Coffee Phacaid by Kristina Pacesaite

Birds and Coffee Phacaid by Kristina Pacesaite is a highly esteemed winner of the very prestigious 2021 Duais Airgid A' Design Award in Dealbhadh Pacaidh Competition Category.

AirgeadPacadh· 2021

Birds and Coffee Phacaid

by Kristina Pacesaite

Client: Kavos gurmanai

Duais Airgid A' Design Award Winner in Pacadh Category

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Colors

The Design

About Birds and Coffee Phacaid

Tha a h-uile toradh airidh air phacaid ceart. Le bhith a’ leasachadh a’ phacaid seo, chuidich an dealbhaiche companaidh roaster cofaidh soirbheachail gus daoine ùra a ruighinn a tha a’ cur luach air cofaidh àrd-inbhe agus a tha a’ gabhail cùram mu thùs. Le bhith a’ toirt sealladh ùr air a’ phacaid, bha an dealbhaiche a’ feuchainn ri luach a’ chofaidh dèanta le làimh a thig bho cha mhòr a h-uile mòr-thìr àrdachadh. Bha an co-dhùnadh dealbhan eòin de gach dùthaich a chleachdadh stèidhichte air an nàdar eireachdail agus cuideachd am faireachdainn le làimh a bheir iad don toradh deireannach. Bidh pàipear Kraft agus dath domhainn dorcha donn de na dealbhan cuideachd a ’frithealadh an aon adhbhar.

The Recognition

About the Duais Airgid A' Design Award

Tha Birds and Coffee Phacaid air Duais Airgid A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean den chiad ìre, àlainn agus drùidhteach. Tha buannaichean Airgid nan obraichean anabarrach boillsgeach agus gu math cruthachail a nochdas sàr-eòlas, tàlant agus geurchuis an luchd-dealbhaidh. Thathar an dùil gum bi Birds and Coffee Phacaid na obair mhìorbhaileach, na sàr-eisimpleir a tha gu sònraichte proifeiseanta agus gu domhainn ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Airgid A' Design Award na innleachd glè fhaicsinneach, ion-mholta a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais. Tha Birds and Coffee Phacaid na chruthachadh air a bheil mòran eud, a dhùisgeas miannan, a bheir faireachdainnean math agus a thogas iongnadh is miorbhail.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The project manifests the craftsmanship of coffee roasters by providing the handmade look of the packaging that shows the birds of each country. The dark brown color of the illustrations gives a unique feeling to the product.
Dimensions & Packaging: Kraft doypack 160X230X40mm
Kraft bag 145X340mm
Tags: packaging, doypack, coffee bag, coffee packaging, coffee illustration, bag design, kraft packaging, kraft bag
Production Technology: Digital printing on kraft paper
Design Challenge: It wasn't very challenging to create this packaging, The main challenge was to find the right postures of the birds and a balance of illustration style, that will be bold but still elegant. And also it was important that they will look sharp when printed on kraft paper bag.
Research: The packaging design creates value added to a product which has major influence on customers purchasing decision process especially at the point of purchase. Visual research was started by investigating the other producer's offer in the same niche of coffee roasters in Lituanian market.
My vision was based on moodboards of different graphic images and typography styles that helped to define the main design solutions. All The birds chosen for the packaging represent each country, are simple but at the same time elegant ant memorable.
Inspiration: I immediately thought of biology theme as a common thread among the nine coffee regions represented. After some sketching we've decided to use bird illustrations. The inspiration was found in a vintage biology books, birdwatcher's guides and botanical magazines and publications that describe the wide variety of species of each country.
Project Duration: The project took about 2,5monts : it was started on March 2020 and was finnished by the end May.
Operation Flow: The main communication flow between the customer and a coffee roaster is through their online shop. We aimed for new customers who value quality coffee and care about it's origin. In this case the visual communication comes to the front line and the nice packaging is crutial for the better understanding of the product value.
Team Members: Kristina Pacesaite