The Mask That Ate The Virus Masg a Chuireas às do Bhìoras by Birger Linke

The Mask That Ate The Virus Masg a Chuireas às do Bhìoras by Birger Linke is a highly esteemed winner of the very prestigious 2021 Duais Airgid A' Design Award in Dealbhadh Pacaidh Competition Category.

AirgeadPacadh· 2021

The Mask That Ate The Virus Masg a Chuireas às do Bhìoras

by Birger Linke

Client: Birger Linke Design

Duais Airgid A' Design Award Winner in Pacadh Category

23,839

Verified Award Winner

Verify Award Status for #107497

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About The Mask That Ate The Virus Masg a Chuireas às do Bhìoras

Leasaich a' chompanaidh bith-theicneòlais Eilbheiseach Livinguard aodach airson masgan ath-chleachdaidh a chuireas à gnìomh agus às do bhaictearan, fungasan, agus bhìorasan (Covid 19 nam measg) cho luath 's a bhuaileas iad. Tha am beachd seo air a thoirt beò sa phacaid: Thig am masg ann am pacaid steirilichte. Bidh stiall phlastaig ceangailte – nuair a shleamhnaicheas tu suas is sìos i – a' beòthachadh dealbh grafaigeach de bhìoras a tha ga ithe san dol seachad, a' cur beagan àbhachdais a tha gu math riatanach ri làithean èiginneach. Gus casg a chur air masgan a bhith air am measgachadh am measg buill teaghlaich, agus mar sin tar-thruailleadh, thig cnapan gleusaidh dhathach eadar-dhealaichte ann an còmhdach fa leth gus gach masg a ghnàthachadh.

The Recognition

About the Duais Airgid A' Design Award

Tha The Mask That Ate The Virus Masg a Chuireas às do Bhìoras air Duais Airgid A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean den chiad ìre, àlainn agus drùidhteach. Tha buannaichean Airgid nan obraichean anabarrach boillsgeach agus gu math cruthachail a nochdas sàr-eòlas, tàlant agus geurchuis an luchd-dealbhaidh. Thathar an dùil gum bi The Mask That Ate The Virus Masg a Chuireas às do Bhìoras na obair mhìorbhaileach, na sàr-eisimpleir a tha gu sònraichte proifeiseanta agus gu domhainn ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Airgid A' Design Award na innleachd glè fhaicsinneach, ion-mholta a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais. Tha The Mask That Ate The Virus Masg a Chuireas às do Bhìoras na chruthachadh air a bheil mòran eud, a dhùisgeas miannan, a bheir faireachdainnean math agus a thogas iongnadh is miorbhail.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A patented, specially treated textile is used for these reusable masks, that eliminates viruses, bacteria and fungi upon impact (incl. Covid 19).
Dimensions & Packaging: Width 220 x Depth 22 x Height 220
Tags: Mask, virus-eliminating, Covid 19, Coronavirus, Livinguard
Production Technology: Livinguard treated textile, styrofoam, EVA
Design Challenge: Finding the right materials and printing technology that would allow for a highly accurate production needed for the animation to work.
Research: To bring the virus-eliminating process to life in the packaging, we made use of a century old technique: Moiré Animation – creating an optical illusion of animated frames, with the graphic depiction of a virus getting 'eaten' in the process.
Inspiration: Swiss biotech company Livinguard developed a textile for reusable masks that inactivates bacteria, fungi, and viruses (incl. Covid 19) upon impact.

The product idea is brought to life in the packaging:
The mask comes in a sterile package. An attached plastic strip animates – when slid up and down – a virus that is getting eaten in the process, adding some urgently needed humor in desperate days.
Project Duration: The product was launched in May 2020. Up to date 5 Million masks were produced. Market: China/Worldwide
Operation Flow: The task was to communicate a new, unique product advantage to the consumer via the packaging: that a simple textile can provide protection, every single day.
Patents: Livinguard patented, treated textile
Team Members: Birger Linke
Image Credits: Photography: Chiara Ye Photography