Snow Time L Fìon by Evan Chen and Ziming Guo

Snow Time L Fìon by Evan Chen and Ziming Guo is a highly esteemed winner of the very prestigious 2021 Duais Airgid A' Design Award in Dealbhadh Pacaidh Competition Category.

AirgeadPacadh· 2021

Snow Time L Fìon

by Evan Chen and Ziming Guo

Client: Lascaux Design Institute Inc.

Duais Airgid A' Design Award Winner in Pacadh Category

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Verified Award Winner

Verify Award Status for #110335

View at A' Design Award Press Release Award Badge

Colors

The Design

About Snow Time L Fìon

'S e Gu Yue Long Shan a' bhuidheann as motha de dh'fhìon buidhe traidiseanta ann an Sìona, a chaidh a stèidheachadh ann an 1664. Tha an toradh ùr a chruthaich iad airson Gu Yue Long Shan a' toirt am beachd a bhith a' faighinn tlachd à ùine slaodach. Tha an dealbhadh grafaigeach stèidhichte air bun-bheachdan uisge, sneachda, rus glutinous agus ùine, a tha riatanach ann am fìon buidhe, agus a ’nochdadh na beanntan ionadail agus uisge gus dealbh iomlan a chruthachadh. Do luchd-cleachdaidh boireann leasaich iad pacadh tana, a’ cleachdadh film preas pulp, agus còmhla ris a’ phròiseas indentation, gus faireachdainn còmhdach sneachda a thoirt gu buil.

The Recognition

About the Duais Airgid A' Design Award

Tha Snow Time L Fìon air Duais Airgid A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean den chiad ìre, àlainn agus drùidhteach. Tha buannaichean Airgid nan obraichean anabarrach boillsgeach agus gu math cruthachail a nochdas sàr-eòlas, tàlant agus geurchuis an luchd-dealbhaidh. Thathar an dùil gum bi Snow Time L Fìon na obair mhìorbhaileach, na sàr-eisimpleir a tha gu sònraichte proifeiseanta agus gu domhainn ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Airgid A' Design Award na innleachd glè fhaicsinneach, ion-mholta a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais. Tha Snow Time L Fìon na chruthachadh air a bheil mòran eud, a dhùisgeas miannan, a bheir faireachdainnean math agus a thogas iongnadh is miorbhail.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Guyue Long Shan is the largest yellow wine group in China, started in 1664, is a popular traditional yellow wine brand in China. It has many classic yellow wine products, and a loyal customer base of middle-aged and elderly people. It needs to develop some new products to cater to the younger consumers.
Dimensions & Packaging: The size is 275mm*68mm*68mm, and the paper seal at the bottle mouth simulates the dynamic opening of yellow rice wine, increasing the sense of ceremony.
Tags: logo，packaging，illustrations，graphics
Production Technology: Glass bottle model development, paper embossed hot stamping, solid wood and cork combination.
Design Challenge: Grasp the relationship between traditional brands and emerging markets to guide packaging design.
Research: We combine the Chinese yellow wine culture with the local city culture of Shaoxing, and the yellow wine brewing process to form the bottle label illustration. Time/lake water/glutinous rice/snowflakes form the auxiliary graphics. This is our attempt to expand the image of Huangjiu.
Inspiration: We created a young new product for Guyuelongshan, Falling Snow, to convey the idea of enjoying slow times. Water, glutinous rice and time are essential in making yellow rice wine, while the lees of Fragrant snow wine are as white as snow. So we use abstract snowflakes to express time/water/glutinous rice, and draw the local mountains and water to form a complete picture. For female users developed a thin packaging, using pulp press film, and combined with the indentation process, to produce a snow wrap feeling.
Project Duration: The project was launched in Shaoxing in July 2020.
Operation Flow: When customers get their Snow Time Wine, they will touch the special crafted pawn paper bottle sticker. Tear off the top seal, open the cork, pour yourself a glass of aged yellow wine and enjoy Slow Time.
Team Members: Evan Chen
Ziming Guo
Leti Liu
Suheng Yao
Yoga Zhai
Fan Zhang
Min Fang