Oink Pacadh by Studio 33 is a highly esteemed winner of the very prestigious 2021 Duais Airgid A' Design Award in Dealbhadh Pacaidh Competition Category.

AirgeadPacadh· 2021

Oink Pacadh

by Studio 33

Client: Sin Ravnice

Duais Airgid A' Design Award Winner in Pacadh Category

32,848

Verified Award Winner

Verify Award Status for #110499

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Oink Pacadh

Gus dèanamh cinnteach à faicsinneachd margaidh an neach-dèiligidh, chaidh sealladh agus faireachdainn spòrsail a thaghadh. Tha an dòigh-obrach seo a’ samhlachadh a h-uile feart branda, tùsail, blasta, traidiseanta agus ionadail. B’ e am prìomh amas a bhith a’ cleachdadh pacadh toraidh ùr an sgeulachd a thaisbeanadh do luchd-ceannach air cùl briodadh mhucan dubha agus cinneasachadh feòil traidiseanta den chàileachd as àirde. Chaidh seata de dhealbhan a chruthachadh ann an dòigh linocut a tha a’ taisbeanadh obair-chiùird. Tha na dealbhan fhèin a’ nochdadh dearbhteachd agus a’ cur ìmpidh air an neach-ceannach smaoineachadh air toraidhean Oink, am blas agus an inneach.

The Recognition

About the Duais Airgid A' Design Award

Tha Oink Pacadh air Duais Airgid A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean den chiad ìre, àlainn agus drùidhteach. Tha buannaichean Airgid nan obraichean anabarrach boillsgeach agus gu math cruthachail a nochdas sàr-eòlas, tàlant agus geurchuis an luchd-dealbhaidh. Thathar an dùil gum bi Oink Pacadh na obair mhìorbhaileach, na sàr-eisimpleir a tha gu sònraichte proifeiseanta agus gu domhainn ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Airgid A' Design Award na innleachd glè fhaicsinneach, ion-mholta a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais. Tha Oink Pacadh na chruthachadh air a bheil mòran eud, a dhùisgeas miannan, a bheir faireachdainnean math agus a thogas iongnadh is miorbhail.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Naming and packaging design for original, delicious, traditional, homemade black pig products. The packaging denotes the distinctive approach to breeding black pigs and top notch products. The illustrations are executed in the linocut technique, which offers a distinctive handwork approach, present a range of products and directly evoke their flavours and textures.
Dimensions & Packaging: Tube packaging
60 mm x 60 mm x 560 mm
130 mm x 60 mm x 360 mm

Box Packaging
195 mm x 140 mm x 110 mm
Tags: packaging, oink, black pig, branding, identity, studio 33, bacon, sausage, meat
Production Technology: The illustrations are executed in the linocut technique, scanned and traced in Adobe Illustrator. Final digital illustrations were placed on different paper tube or box packaging. For the background we used pig skin illustration while on the rest of the packaging there are illustrations of a black pig and products made of the black pig, such as bacon, sausages, and special kind of a salami named kulen.
Design Challenge: Develop a product brand name, positioning, Identity and packaging design for Slavonian black pig dried meat products. The main problem with packaging was the difference in width and height dimensions and the use of standard vacuum films, which are quite unattractive and don't leave a lot of design options.
Research: The main problem with primary packaging was the difference in width and height dimensions and the use of standard vacuum films, which are quite unattractive and don't leave a lot of design options. We wanted to develop a packaging which will transform packing and labelling problems into benefits. We have simplified and reduced the cost of production, storage, packaging and preparation for delivery. The new packaging leaves a whole new impression on customers and how they perceive the Oink brand.
Inspiration: OINK is a well known onomatopoeia of the sound the pig makes, but name needs to be considered for several reasons. Oink contains the word Ink, which denotes blackness as a reference to a black pig.
Project Duration: The project started in April 2019 in Osijek and finished in October 2019 in Osijek
Operation Flow: Packaging and labelling problems have been turned into benefits. We have simplified and reduced the cost of production, storage, packaging and preparation for delivery. The new packaging leaves a whole new impression on customers and how they perceive the Oink brand.
Patents: OINK Trademark (2020) Sin Ravnice
Team Members: Designer and Art Director: Leo Vinkovic
Illustrator: Maja Gjajic
Copywriter: Tonci Klaric
Photographer: Marija Gasparovic
Image Credits: Image #1: Photographer Marija Gasparovic, 2019
Optional Image #1: Photographer Marija Gasparovic, 2019
Optional Image #2: Photographer Marija Gasparovic, 2019
Optional Image #3: Photographer Marija Gasparovic, 2019
Optional Image #4: Photographer Marija Gasparovic, 2019