Dragon Alley Dealbhadh Comharrachaidh Bràinde le Tian Liu and Jiayi Chen

Tha Dragon Alley Dealbhadh Comharrachaidh Bràinde le Tian Liu and Jiayi Chen na bhuannaiche air leth urramach anns an fharpais chliùitich 2021 Duais Umha A' Design Award ann an Roinn Farpais Dealbhadh Grafaigean, Dealbh-mhìneachaidh agus Conaltradh Lèirsinneach.

UmhaGrafaig· 2021

Dragon Alley Dealbhadh Comharrachaidh Bràinde

le Tian Liu and Jiayi Chen

Neach-ceannach: Evil Design Studio

Buannaiche Duais Umha A' Design Award ann an Roinn Grafaig

9,026

Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #111593

Tadhail air an Làrach Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn Dragon Alley Dealbhadh Comharrachaidh Bràinde

Tha Dragon Alley na dhealbhadh comharrachaidh bràinde a chaidh a chruthachadh airson taigh-bìdh hot pot agus seòmar tì a tha ri thaobh. Tha an comharrachadh stèidhichte air smuain an dà-riaghailteachd a tha air a tarraing bho miotas-eòlas Sìneach. Tha comharrachadh an taigh-bhìdh a' cur an cèill saorsa tro chuspair sgàineadh tàirneanaich, cùl-raon dubh mar dhubh agus cruthan litrichean lùthmhor. Tha comharrachadh an t-seòmair tì a' cur an cèill stuamachd tro chuspair spreadhadh tro sgòthan, tuar pàipeir nàdarra agus cruthan nas bogha. Tha ceanglaichean òir ceumnach a' cur an dà chomharrachadh còmhla. Am measg nan cleachdaidhean tha cairtean-gnothaich, cairtean-bìdh, postairean, pacadh agus soithichean-bùird.

An Aithneachadh

Mu dheidhinn Duais Umha A' Design Award

Tha Dragon Alley Dealbhadh Comharrachaidh Bràinde air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi Dragon Alley Dealbhadh Comharrachaidh Bràinde na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh Dragon Alley Dealbhadh Comharrachaidh Bràinde a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: Based on the brand attributes of the spirit of dualism and Chinese mythology, we use it in the entire brand design process. In terms of font identification, it conveys such feelings at intercross and interlard to each other mutually. In terms of design elements, the main elements are "Crack of Thunder"in Dragon Alley and "Burst Through Clouds" in Dragon Alley Inner, the former is vigorous, while the latter is gentle. In terms of color, ink color is used as the main background color in Dragon Alley, while natural paper color as the main background color in Dragon Alley Inner, with gradual change of gold as the element.
Tomhasan & Pacadh: Business card:99mm*50mm,
Bag:293mm*136mm,
Folder:480mm*310mm,
Menu:136mm*293mm,
Menu cover:250mm*140mm,
Poster:A2,
Dinner plate:diameter: 200mm,
Self-heating hot pot: 35mm*30mm*25mm,
Tea Caddy:105mm*105mm*150mm,
Oil tank:diameter 40mm*50mm,
Scarf:300mm*300mm
Tagaichean: VIS, Branding, Visual Communication, Type Design, Graphic Design, Chinese mythology, Dragon, Hot pot, Tea
Teicneòlas Cinneasachaidh: In terms of design, the software we mainly use are Adobe Illustrator, Photoshop, After Effect and Cinema 4D.

Further more, in the later material production, it uses stamping technology, gravure printing technology, spot color printing and so on, in order to present the brand vision perfectly. In addition, there needs to be special requirements for its printing materials.
Dùbhlan Dealbhaidh: During the project. We have studied the various historical periods of China from ancient times to modern times. How to convert Chinese mythological information into usable font design, Graphic design and pattern design are the most important issues.

At the same time, how to balance the contradictory and fusion relationship between Dragon Alley and Dragon Alley Inner is also our main task.
Finally, how to integrate the concept of dragon throughout the brand design is also a problem we need to solve.
Rannsachadh: First of all, for a new brand, we need to let it have a complete brand story and a deep brand spirit. For business purposes, we need to make consumers recognize the brand, and based on brand value, we need our designers to create meaningful brand content. We have created a complete mythological worldview for Dragon Alley and Dragon Alley Inner, so that the brand has complete story content and visual symbols from beginning to end.

Relying on this complete set of brand visual system and story system, the brand can have a unified way of communication in terms of visual perception, operation and marketing.
Brosnachadh: We received the project that needed to make the brand design of Dragon Alley Hot Pot and Dragon Alley Inner Tea Room for our client. Dragon Alley has main feature of lively hot pot restaurant, and on the contrary, Dragon Alley Inner corresponds to people's leisure tea time after meals. Chinese living alleys have two special attributes of street life. Based on the spatial differences between the two, the project design seeks to create a sense of contradiction and integration of balance, namely dualism. Emotionally, Dragon Alley represents release, while Dragon Alley Inner immersed in restraint.
Faid a' Phròiseict: The project began in 2019 in Milan, the overall visual design at the end of May 2020, and the project eventually landed in Chengdu China.
Sruth Obrachaidh: The project aims to make a different experience in the Dragon Alley Restaurant by unique brand visual design.
Buill na Sgioba: Designer: Tian Liu, Jiayi Chen, Aowen Zhou, Fan Xiao
Creideasan Dhealbhan: Image#1: Designer Jiayi Chen, 2019,
Image#2: Designer Liu Tian, 2019.