Kum-Kum Pacadh Uisge by Backbone Branding

Kum-Kum Pacadh Uisge by Backbone Branding is a highly esteemed winner of the very prestigious 2021 Duais Òir A' Design Award in Dealbhadh Pacaidh Competition Category.

ÒrPacadh· 2021

Kum-Kum Pacadh Uisge

by Backbone Branding

Client: Backbone Branding

Duais Òir A' Design Award Winner in Pacadh Category

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Verified Award Winner

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Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Kum-Kum Pacadh Uisge

Tha boinneagan co-chothromach aig a’ bhotal air na ceithir taobhan aige, dhà a’ coimhead suas agus dhà a’ coimhead sìos, a tha a’ cumadh cruth uisge na dhearbhadh fiùghantach. A thaobh an leubail agus an suaicheantas, tha Backbone Branding air measgachadh de leubail agus botal lìonta a chruthachadh, a tha a’ sealltainn follaiseachd agus plastachd an uisge na daineamaigs. Bidh clò gorm an leubail chùil a’ measgachadh gu co-chòrdail ris a’ bhotal agus, le taing dha ath-bhualadh solais tron leaghan, a’ toirt air a’ bhotal fhaicinn, agus bidh suaicheantas geal a’ bhrand air an leubail fhollaiseach a’ nochdadh mar thoradh air an dath gorm. leubail air ais.

The Recognition

About the Duais Òir A' Design Award

Tha Kum-Kum Pacadh Uisge air Duais Òir A' Design Award a bhuannachadh, aithneachadh anabarrach urramach a bheirear do dhealbhaidhean den chiad ìre, mìorbhaileach agus sònraichte. Tha buannaichean Òir nan cruthachaidhean anabarrach ùr-ghnàthach, làn lèirsinn agus drùidhteach a nochdas gèinidh, gliocas agus comas an luchd-dealbhaidh. Thathar an dùil gum bi Kum-Kum Pacadh Uisge na innleachd a gheibh moladh mòr, a stèidhicheas gluasadan agus mòr-chuimhneachain a bheir luach nach fhacas riamh roimhe. Tha an dealbhadh seo a bhuannaich Duais Òir A' Design Award na phròiseact sònraichte, urramach a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais gu mòr. Bidh Kum-Kum Pacadh Uisge a' cruthachadh faireachdainnean làidir miann, a' dùsgadh dealas, a' brosnachadh cruthachalachd agus a' glacadh sinn.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The uniqueness of the project lies in the fact that it is difficult to figure out where the structure of the bottle has started and where it has ended.
The structure, design, selected colors, transparency, label, and logo - all form a solid entity with the water inside.
When rotated the bottle transforms into a drop of water in movement.
Dimensions & Packaging: Width 65mm x Depth 55mm x Height 320mm
Tags: water, transparency, minimalism, structure, packaging, design, dynamics
Production Technology: PET bottle
Transparent label
Design Challenge: Our goal was to showcase the characteristics of water and make them emerge through our design. It needed to be different and stand out from the other brands.
The technology for this new structural design manufacturing is new in Armenia. Initially, the bottle is not cylindrical, its design has a shape similar to a rectangular prism with a droplet-like shape inside it. Whenever we created the design, it faced some difficulties in printing houses and we were compelled to change it 2 times, after which the printing house ordered a new printing machine to be able to get the result according to the design.
Research: Many experiments have been conducted to make this plastic bottle reflect the characteristics of water and make them emerge through our design. The structure of the bottle has been created per consequence of observation of the water in its dynamic state: its movement has become the structure of our bottle.
The label and logo, are designed in order to help show the transparency and plasticity of the water in its dynamics.
Inspiration: The inspiration was drawn from the unique attributes of water, from its transparency to minimalism and its appearance as a droplet when it is in a dynamic state.
Therefore, the form of the falling water droplet was incorporated into the design of the bottle, giving the whole structure a dynamic shape.
Project Duration: The project started in September 2019 in Yerevan, Armenia, and finished in February 2019.
Operation Flow: It breaks the all-known stereotypes of the water bottle and gives tribute to the water by being the simulation of the form and transparency of the water.
Team Members: Creative Director: Stepan Azaryan
Designer: Mariam Stepanyan
Content Writer: Grace Jerejian
Video Maker: Levon Manukyan
Video Editor: Levmotion
Image Credits: All photo credits to Backbone Branding
Video Credits: Levon Manukyan, Kum-Kum, 2019
Video Editor: Levmotion