Nefer An Cùbhraidheachd by Amr Ibrahim is a highly esteemed winner of the very prestigious 2021 Duais Airgid A' Design Award in Dealbhadh Pacaidh Competition Category.

AirgeadPacadh· 2021

Nefer An Cùbhraidheachd

by Amr Ibrahim

Client: MOUSA studio

Duais Airgid A' Design Award Winner in Pacadh Category

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Verified Award Winner

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Colors

The Design

About Nefer An Cùbhraidheachd

Tha dealbhadh a ’bhotal a’ tighinn bho loidhnichean lùbte an fhigear boireann; structar cnàimhneach agus cuairteachadh fèithe is geir, le pasgan fìor ìomhaigheach agus aithnichte. Is e deilbheadh a th’ anns a’ bhogsa le na h-oirean lùbte aige ann an tarraing gu math eireachdail leis a’ chlò-sgrìobhadh òrail. Is e Nefer nuair a thèid ealain, teicneòlas agus dealbhadh a chur còmhla gus toradh, pasgan agus brannd sòghail is sòlaimte a chruthachadh. Anns a 'chridhe a-staigh tha an cùbhraidh mar a tha an corp anns a' bhodhaig. Tha an dearbh eadar-theangachadh den t-seann fhacal Èiphiteach Nefer sa Bheurla “Beautiful air an taobh a-staigh agus an taobh a-muigh”.

The Recognition

About the Duais Airgid A' Design Award

Tha Nefer An Cùbhraidheachd air Duais Airgid A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean den chiad ìre, àlainn agus drùidhteach. Tha buannaichean Airgid nan obraichean anabarrach boillsgeach agus gu math cruthachail a nochdas sàr-eòlas, tàlant agus geurchuis an luchd-dealbhaidh. Thathar an dùil gum bi Nefer An Cùbhraidheachd na obair mhìorbhaileach, na sàr-eisimpleir a tha gu sònraichte proifeiseanta agus gu domhainn ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Airgid A' Design Award na innleachd glè fhaicsinneach, ion-mholta a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais. Tha Nefer An Cùbhraidheachd na chruthachadh air a bheil mòran eud, a dhùisgeas miannan, a bheir faireachdainnean math agus a thogas iongnadh is miorbhail.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The bottle design is derived from the curved lines of the female figure; A cumulative product of her skeletal structure and the distribution of muscle and fat. The Packaging is very Iconic and identifiable. The box is a sculpture with its curved edges in a very elegant appeal with the gold typography.
Dimensions & Packaging: Box Dimensions: Max-Height: 12 Cm, Max-Width: 9 Cm, Max-Length: 19 Cm / Bottle Dimensions: Max-Height: 16 Cm, Max-Width: 6 Cm, Max-Length: 6 Cm
Tags: Perfume packaging, Egyptian, Natural fragrance packaging, Bespoke bottle, Branding and Packaging Design, Packaging Design, Branding Design, Form Design, Italian Packaging Design
Production Technology: 3D-printed perfume bottles. This is when art, technology, and design are combined to create a luxurious organic piece with an inner core containing the fragrance as the body contains the soul.
Design Challenge: To create a luxurious and sophisticated product, package, and brand. starting from picking a name and to manufacturing.
Research: "nefer" is when art, technology, and design are combined to create a luxurious and sophisticated product. The inner core containing the fragrance as the body contains the soul. The exact translation of the ancient Egyptian word "nefer" in English is "Beautiful on the inside and the outside".
Inspiration: nefer is a word in the Ancient Egyptian language that was used to represent beauty. The meaning in English is "Beautiful on the inside and the outside".
Project Duration: Started: April 2020 / Design Completed: September 2020 / Location: Milan, Italy
Operation Flow: Luxurious and sophisticated 3D-printed perfume bottle, The volumetry is of this exclusive fragrance is 90 ml 3 fl. oz
Team Members: Product Design & Packaging: Amr Ibrahim Mousa/
Art Direction: Amr Mousa, Anas Belekhbizi