XQ New Year Gift Box Príomhfheidhm: Pacáistíocht Bosca Bronntanais by Shaofeng Pan is a highly esteemed winner of the very prestigious 2021 Duais Umha A' Design Award in Dealbhadh Pacaidh Competition Category.
UmhaPacadh· 2021
XQ New Year Gift Box Príomhfheidhm: Pacáistíocht Bosca Bronntanais
by Shaofeng Pan
Client: Xiamen Ruibo Haoyi brand consulting Co., Ltd
Duais Umha A' Design Award Winner in Pacadh Category
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- Verified Award Winner
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The Design
About XQ New Year Gift Box Príomhfheidhm: Pacáistíocht Bosca Bronntanais
Téacs Leabhair: Is dearadh pacáistíochta é Bosca Bronntanais Athbhliana XQ a cruthaíodh do sheit bronntanais féile. Rinneadh an bosca in 2019, bliain na muice de réir fhéilire gealaí na Síne. Úsáidtear dearg ar an taobh istigh agus ór ar an taobh amuigh. Sa lár, léirítear patrún ciorclach déanta as dísle, damhsa leoin, bláth lóiteas, carbán agus bratach chatha, in éineacht leis an dá réaltbhuíon déag. Tá muc órphlátáilte, nótaí siúlóide, boinn chuimhneacháin, féilire agus peann órphlátáilte sa tacar. I measc na modhanna táirgthe tá greanadh tríthoiseach, plaistiú braoin agus cruaigh chré-umha.
The Recognition
About the Duais Umha A' Design Award
Tha XQ New Year Gift Box Príomhfheidhm: Pacáistíocht Bosca Bronntanais air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi XQ New Year Gift Box Príomhfheidhm: Pacáistíocht Bosca Bronntanais na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh XQ New Year Gift Box Príomhfheidhm: Pacáistíocht Bosca Bronntanais a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- XQ new year gift box was made in 2019, the year of the pig in Chinese lunar calendar. We chose "Golden Pig" and its surrounding elements to interact with mobile game fans of Honor of King to deliver the core value of "caring for fans". The whole gift box is super festive with red inside and gold outside.The center of the box is a circle pattern, which is composed of traditional Chinese elements such as couplets, lion dance, lotus flower, carp and battle flag. What’s more, it increased the western elements of twelve constellations. The Sino-west is more consistent with the openness and compatibility of the current youth group, and it is easy to gain their recognition.The combination of square and circle symbolizes the square earth and spherical heaven. By contrast, the visual focus is concentrated on the circle, obviously outstanding. The sculpted lines on the box surface are the iconic metal shields of XQ. The metallic brings a mechanical sense, which is consistent with the tough style of the team and XQ's identity as the e-sports club.The package includes gold-plated pig, walk-through notes, commemorative coins, pig year calendar and a gold-plated pen. The gift box is of great collectable value. Not only considering the item separation in box, we also designed the bag for gift box, so that the whole product can better meet the demands of Spring Festival gifts.The year of the pig calendar was created with twelve constellations. Combining with twelve constellations, the battle IP of ox, tiger and pig in calendar create unique images. Supplemented by witty words, the gift box is more interesting.Speaking other details, with deep greetings and blessings for Spring Festival, the text used the auspicious words, such as "not to be exchanged even for gold", "everything is fine" to make emotional communication with fans.
- Production Technology
- By use of a variety of production techniques, such as three-dimensional bump, drip plastic, bronzing, etc, the packaging design of XQ gift box becomes more detailed and delicate.
- Inspiration
- The newly designed XQ IP images are ox, tiger and pig, three Chinese favourite mascots respectively symbolize XQ not fear strong enemies, brave, good at fighting and cherish fans. XQ- Honor of King Club is a famous e-sports club of KPL (King Pro League). Honor of King is a mobile game that has largest population of users in the world, KPL not only gets great attention but will guide the professional development of China’s e-sports. As a member, XQ club is the one of KPL's top team based on team performance, competitors influence and fans interaction.
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