Heffron Pacáistiú Buidéil Ruma by Martin Zouhar

Heffron Pacáistiú Buidéil Ruma by Martin Zouhar is a highly esteemed winner of the very prestigious 2021 Duais Airgid A' Design Award in Dealbhadh Pacaidh Competition Category.

AirgeadPacadh· 2021

Heffron Pacáistiú Buidéil Ruma

by Martin Zouhar

Client: The Green Tree Distillery

Duais Airgid A' Design Award Winner in Pacadh Category

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Verified Award Winner

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Colors

The Design

About Heffron Pacáistiú Buidéil Ruma

Is é Heffron dearadh an phacáistithe do rum a tháirgeann drioglann Sheiceach. Tugann an rum ómós do léigiúin na Seicslóvaice, a throid sa Rúis idir 1914 agus 1918 agus a chabhraigh le Poblacht na Seicslóvaice a bhunú. Is é Heffron ainm na loinge deireanaí a d'iompair na léigiúnaithe ón Rúis go dtí an Eoraip. Tá an dearadh spreagtha ag na litreacha a sheol na saighdiúirí abhaile le linn an aistir fhada. Coinníonn an buidéal gloine trédhearcach 500 ml. Tá an lipéad déanta d'uachtarpháipéar uigithe le gearradh múnla poillithe stampa litreach agus vearnais lonrach áitiúil, clóite i dtrí dhath.

The Recognition

About the Duais Airgid A' Design Award

Tha Heffron Pacáistiú Buidéil Ruma air Duais Airgid A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean den chiad ìre, àlainn agus drùidhteach. Tha buannaichean Airgid nan obraichean anabarrach boillsgeach agus gu math cruthachail a nochdas sàr-eòlas, tàlant agus geurchuis an luchd-dealbhaidh. Thathar an dùil gum bi Heffron Pacáistiú Buidéil Ruma na obair mhìorbhaileach, na sàr-eisimpleir a tha gu sònraichte proifeiseanta agus gu domhainn ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Airgid A' Design Award na innleachd glè fhaicsinneach, ion-mholta a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais. Tha Heffron Pacáistiú Buidéil Ruma na chruthachadh air a bheil mòran eud, a dhùisgeas miannan, a bheir faireachdainnean math agus a thogas iongnadh is miorbhail.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Rum Heffron was created in honor to the Czechoslovak legions. They fought against the Bolsheviks in Russia in 1914-1918 and made a significant contribution to the establishment of the Czechoslovak Republic after the end of World War I. The rum was launched on the Czech market on the occasion of the centenary of Czechoslowak legionnairs return home after a long journey around the world (from Russia via Panama back to Europe).
Dimensions & Packaging: Bottle: volume 500 ml, diameter 83 mm, height 191,5 mm.
Label: width 78 mm, height 58 mm.
Tags: branding, packaging, alcohol, spirit, rum, ron, bottle, czech, history
Production Technology: Transparent glass bottle. Label from textured creamy paper with letter stamp perforation die cut and local glossy varnish. Printed by three Pantone colors.
Design Challenge: The challenge was to interpret the Czechoslovak legions values in an authentic way, engagingly and with dignity on the rum brand.
Research: I learned more about the historic context of my country and life destinies of soldiers fighting in the First and mainly also in the Second World War.
Inspiration: The long journey home (from Russia, via Panama to Europe) and the letters the legionnaires were sending home, are the inspiration for the concept. The name Heffron is the name of the last ship that carried legionnaires from Russia to Europe.
Project Duration: This project started in July 2018 and was finished in August 2019 in Prague, Czechia.
Operation Flow: It is simple spirit bottle – there's no special function to it. The short legionnaires story on the label might be considered as educative.
Patents: Trademark (2019) Palírna U Zeleneho stromu
Image Credits: Photos of the bottles were made in studio Cotashon.