Evervess Soda Water Prìomh Fheum: Pacaigeadh Deochan by PepsiCo Design and Innovation

Evervess Soda Water Prìomh Fheum: Pacaigeadh Deochan by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 Duais Iarainn A' Design Award in Dealbhadh Pacaidh Competition Category.

IarannPacadh· 2021

Evervess Soda Water Prìomh Fheum: Pacaigeadh Deochan

by PepsiCo Design and Innovation

Client: PepsiCo Design & Innovation

Duais Iarainn A' Design Award Winner in Pacadh Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Evervess Soda Water Prìomh Fheum: Pacaigeadh Deochan

Is e dealbhadh pacaigeadh a th' ann an Evervess Soda Water airson raon de dheochan gasach is tonaicean. Tha dualchas faisg air ochdad bliadhna aig a' bhrand, agus chaidh an dearbh-aithne lèirsinneach ùrachadh airson cur air bhog aonaichte ann am margaidh Shìona. Bha an seann dealbhadh a' faireachdainn trom agus a' moladh sòghalachd, mar sin chaidh am pacaigeadh a shimpleachadh gus ath-nuadhachadh aotrom is builgeach a chur an cèill. Tha eileamaid ghrafaigeach mhionaideach ann an dubh is fàthann a' nochdadh fuaran, samhla air lùths, ath-nuadhachadh agus ùrachadh. Faodar na deochan a mheasgachadh ann an cocteilean no an gabhail leotha fhèin.

The Recognition

About the Duais Iarainn A' Design Award

Tha Evervess Soda Water Prìomh Fheum: Pacaigeadh Deochan air Duais Iarainn A' Design Award a bhuannachadh, aithneachadh urramach a bheirear do dhealbhaidhean math a choinnicheas ris na riatanasan proifeiseanta is gnìomhachais a thathar a' sùileachadh bho chruthachaidhean a chaidh an dealbhadh gu math. Tha buannaichean Iarainn a' nochdadh sgil mhòr, speisealachadh àrd, tuigse eòlaiche agus comas cruthachail an luchd-cruthachaidh. Thathar an dùil gum bi Evervess Soda Water Prìomh Fheum: Pacaigeadh Deochan na chruthachadh air a bheil mòran meas, ion-mholta agus gràdhach a tha practaigeach agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Iarainn A' Design Award a' cur nan cleachdaidhean as fheàrr sa ghnìomhachas còmhla agus tha feartan teignigeach comasach aige ceangailte ri eòlas-dèanamh agus tàlant. Tha meas air Evervess Soda Water Prìomh Fheum: Pacaigeadh Deochan airson a dhùrachd agus chaidh a dhealbhadh gus leasachaidhean càileachd beatha a thoirt seachad a chuidicheas le bhith a' dèanamh an t-saoghail na àite nas fheàrr.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Evervess Soda is a legacy brand with nearly 80 years of heritage. In preparation for its unified launch in China, we modernized the visual identity for the nuances of this very important market. Evervess represents a product category that is seeing a huge uptick in the Chinese market. The brand has bright, carbonated sodas and tonics that can be mixed in cocktails or enjoyed on their own for some fizzy refreshment.
Tags: Packaging, Beverage
Inspiration: The historic branding had a heaviness that spoke to indulgence, but we wanted to clearly communicate the light and fizzy refreshment of the product line. After cleansing the palate of the packaging, we added a minimal black and teal graphic element. A fountain. A symbol of energy, refreshment and renewal. An uplifting element designed to cue lightness and the products gentle fizz.
Team Members: PepsiCo Design & Innovation

Read the Press Release