Lipton Avant Garde Special Art Edition Pacaideachd Cana Deoch by PepsiCo Design and Innovation

Lipton Avant Garde Special Art Edition Pacaideachd Cana Deoch by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 Duais Òir A' Design Award in Dealbhadh Pacaidh Competition Category.

ÒrPacadh· 2021

Lipton Avant Garde Special Art Edition Pacaideachd Cana Deoch

by PepsiCo Design and Innovation

Client: PepsiCo Design & Innovation

Duais Òir A' Design Award Winner in Pacadh Category

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Verified Award Winner

Verify Award Status for #118899

View at A' Design Award Press Release Award Badge

Colors

The Design

About Lipton Avant Garde Special Art Edition Pacaideachd Cana Deoch

'S e cruinneachadh de chanaichean beaga bìodach airson tì-deighe a th' ann an Lipton Avant Garde Special Art Edition. Tha gach cana a' cumail 250 ml agus tha e aotrom agus furasta a ghiùlan, agus 's e am fòrmat a' chiad chana bheag bhìodach anns an roinn tì-deighe san Ruis. Tha na grafaigean a' tarraing air gluasadan ealain Avant Garde na Ruis, a' gabhail a-steach Suprematachas, Eas-chruthachas agus Ciùbo-Futarachas. Tha dealbhaidhean fa leth air an càradh ris na blasan peitseag, liomaid agus tì uaine. Chan eil an cruinneachadh ga reic ach san Ruis. 'S e an t-amas gum mothaichear don bhrand air an sgeilp ann an roinn làn cho-fharpais.

The Recognition

About the Duais Òir A' Design Award

Tha Lipton Avant Garde Special Art Edition Pacaideachd Cana Deoch air Duais Òir A' Design Award a bhuannachadh, aithneachadh anabarrach urramach a bheirear do dhealbhaidhean den chiad ìre, mìorbhaileach agus sònraichte. Tha buannaichean Òir nan cruthachaidhean anabarrach ùr-ghnàthach, làn lèirsinn agus drùidhteach a nochdas gèinidh, gliocas agus comas an luchd-dealbhaidh. Thathar an dùil gum bi Lipton Avant Garde Special Art Edition Pacaideachd Cana Deoch na innleachd a gheibh moladh mòr, a stèidhicheas gluasadan agus mòr-chuimhneachain a bheir luach nach fhacas riamh roimhe. Tha an dealbhadh seo a bhuannaich Duais Òir A' Design Award na phròiseact sònraichte, urramach a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais gu mòr. Bidh Lipton Avant Garde Special Art Edition Pacaideachd Cana Deoch a' cruthachadh faireachdainnean làidir miann, a' dùsgadh dealas, a' brosnachadh cruthachalachd agus a' glacadh sinn.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Created to stand out on shelf, Lipton Art Special Edition helps to reclaim Liptons voice in the ice tea category, which is crowded with new brands. Not only is the graphic design category disrupting, but the ultra portable and lightweight 250 ml size is also the first miniature format can in the ice tea category in Russia. These cans make the consumer take notice of Lipton in a new and memorable way.
Tags: Packaging, Beverage
Inspiration: Lipton Special Art Edition is a unique collection of 250 ml miniature cans, available only in Russia, devoted to the Russian Avant Garde. The design team was inspired by some of the most distinctive art movements such as Suprematism, Abstractionism and Cubo Futurism to reimagine Lipton packaging. The resulting unique and category breaking designs were then paired with each of Liptons peach, lemon and green tea flavors.
Team Members: PepsiCo Design & Innovation

Read the Press Release