Pepsi New Year 2020 Pacaideadh Dibhe by PepsiCo Design and Innovation

Pepsi New Year 2020 Pacaideadh Dibhe by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 Duais Òir A' Design Award in Dealbhadh Pacaidh Competition Category.

ÒrPacadh· 2021

Pepsi New Year 2020 Pacaideadh Dibhe

by PepsiCo Design and Innovation

Client: PepsiCo Design & Innovation

Duais Òir A' Design Award Winner in Pacadh Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Pepsi New Year 2020 Pacaideadh Dibhe

'S e seata de channaichean dibhe deasachadh cuibhrichte a th' ann am Pepsi New Year 2020, a chaidh a chruthachadh airson seusan na Bliadhna Ùire san Ruis. Tha cruth-clò gnàthaichte agus teachdaireachd ghoirid air gach canastair, air a tharraing bho chultar, àbhachdas agus dualchasan ionadail. Tha na teachdaireachdan pearsanta nan gnè, agus mar sin faodaidh luchd-ceannach an tè as fhreagarraiche dhaibh fhèin a thaghadh. Tha taga-hais coitcheann na sreatha, a tha a' ciallachadh gabh Pepsi ma, a' toirt cuireadh do dh'eadar-obrachadh air na meadhanan sòisealta. Leigidh an dòigh-dealbhaidh sùbailte leis a' bhun-bheachd a bhith air atharrachadh airson mhargaidhean ionadail eile, a' leudachadh agus a' pearsanachadh subhachas na Bliadhna Ùire.

The Recognition

About the Duais Òir A' Design Award

Tha Pepsi New Year 2020 Pacaideadh Dibhe air Duais Òir A' Design Award a bhuannachadh, aithneachadh anabarrach urramach a bheirear do dhealbhaidhean den chiad ìre, mìorbhaileach agus sònraichte. Tha buannaichean Òir nan cruthachaidhean anabarrach ùr-ghnàthach, làn lèirsinn agus drùidhteach a nochdas gèinidh, gliocas agus comas an luchd-dealbhaidh. Thathar an dùil gum bi Pepsi New Year 2020 Pacaideadh Dibhe na innleachd a gheibh moladh mòr, a stèidhicheas gluasadan agus mòr-chuimhneachain a bheir luach nach fhacas riamh roimhe. Tha an dealbhadh seo a bhuannaich Duais Òir A' Design Award na phròiseact sònraichte, urramach a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais gu mòr. Bidh Pepsi New Year 2020 Pacaideadh Dibhe a' cruthachadh faireachdainnean làidir miann, a' dùsgadh dealas, a' brosnachadh cruthachalachd agus a' glacadh sinn.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This set of limited edition Pepsi cans, available in Russia, celebrates the spirit of the 2020 New Year. Across brands, limited editions are extremely popular during this time of year and Pepsi needed an eye-catching concept of its own to promote with the launch of the New Year. Embracing beloved traditions during this time of year, these designs aim to engage consumers further with social media interaction. Every design also includes the series hashtag, which translates as #takepepsiif, inviting consumers to choose the New Year message that feels most relevant to them.
Tags: Packaging, Beverage
Inspiration: Each can design features a distinctive custom-made typeface and iconic messaging, based on local culture and habits, humor and traditions which makes every can feel personal. The flexible design approach allows the concept to easily be adapted for local markets, expanding and personalizing the celebration of the New Year.
Team Members: PepsiCo Design & Innovation

Read the Press Release