Constellation Pacaigeadh Lasadair by Sunhwa Lee and Wenyuan Chen

Constellation Pacaigeadh Lasadair by Sunhwa Lee and Wenyuan Chen is a highly esteemed winner of the very prestigious 2021 Duais Òir A' Design Award in Dealbhadh Pacaidh Competition Category.

ÒrPacadh· 2021

Constellation Pacaigeadh Lasadair

by Sunhwa Lee and Wenyuan Chen

Client: Zippo (China) Outdoor Products Co., Ltd.

Duais Òir A' Design Award Winner in Pacadh Category

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Verified Award Winner

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Colors

The Design

About Constellation Pacaigeadh Lasadair

'S e dealbhadh pacaigidh deasachadh cuibhrichte a th' ann an Constellation airson lasadairean cruinneachail. Bidh am pacaigeadh a' lasadh suas tro dhotagan beaga air an uachdar, agus faodar na solais a chur air fear mu seach gus comharran sodiac eadar-dhealaichte a chruthachadh. Aig deireadh na h-èifeachd, bidh na solais a' sìoladh a-mach 's a-steach gu slaodach. Faodar èifeachd nan solas ath-lìonadh le càball USB agus mairidh e dà uair dheug nuair a tha e air a làn lìonadh. Bidh na lasadairean a' greimeachadh air a' phacaigeadh a-staigh le magnaitean, agus mar sin faodar am bogsa a chleachdadh mar thaisbeanadh cuideachd. Bidh bàr trì-cheàrnach falaichte a' fosgladh a-mach aig a' chùl gus am pacaigeadh a chumail na sheasamh dìreach. 'S e pàipear am prìomh stuth a chaidh a chleachdadh.

The Recognition

About the Duais Òir A' Design Award

Tha Constellation Pacaigeadh Lasadair air Duais Òir A' Design Award a bhuannachadh, aithneachadh anabarrach urramach a bheirear do dhealbhaidhean den chiad ìre, mìorbhaileach agus sònraichte. Tha buannaichean Òir nan cruthachaidhean anabarrach ùr-ghnàthach, làn lèirsinn agus drùidhteach a nochdas gèinidh, gliocas agus comas an luchd-dealbhaidh. Thathar an dùil gum bi Constellation Pacaigeadh Lasadair na innleachd a gheibh moladh mòr, a stèidhicheas gluasadan agus mòr-chuimhneachain a bheir luach nach fhacas riamh roimhe. Tha an dealbhadh seo a bhuannaich Duais Òir A' Design Award na phròiseact sònraichte, urramach a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais gu mòr. Bidh Constellation Pacaigeadh Lasadair a' cruthachadh faireachdainnean làidir miann, a' dùsgadh dealas, a' brosnachadh cruthachalachd agus a' glacadh sinn.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The packaging engages the user by lighting up. It is turned on, one by one and is connected together to create different zodiac signs. It enhances the esthetic aspect of the packaging and highlights the concept in a unique way. The lighters can be directly placed on top of the inner packaging as magnets are attached underneath. Moreover, the packaging can be used as a display tool - the user can make it stand by pulling out a triangular bar which is hidden on the back side of the packaging.
Dimensions & Packaging: Outbox size: 435x435x123mm
Inner plate size: 365x75mm
Tags: Zippo, lighter, packaging, packaging design, innovative, inspiring
Production Technology: The company always considers sustainability when it comes to deciding packaging materials. Predominately paper was used to create the packaging.
Design Challenge: To achieve the light effect, the team collaborated with several engineers for more than two months. They helped the team develop and establish a new light program, according to the design specifically. As the effect was not exist previously, it was the most challenging part of the project, according to the designer. After several trials, the team were able to install the effect and successfully attached it in the packaging.
Research: Based on the team's market research as well as target audience analysis, the team were able to complete a deep dive into market potential.

As the lighter products in the packaging are under high-end product line of Zippo, it was crucial to appeal Zippo enthusiasts and loyal consumers who regularly collect the brand's products.
Inspiration: The each constellation lighter was designed based on different zodiac signs. It aims to appeal to Zippo enthusiastic - provide a comprehensive collection to them, the packaging was exclusively developed as a limited edition with only a hundred units produced.
The overall shape of the inner packaging was inspired by a spaceship and the surface was designed with a simple and abstract image which represents beautiful stars at night.
Project Duration: The project started in April 2020 and launched in February 2021 in China.
Operation Flow: The light effect shines through the small dots on the surface of the packaging. At the end of the effect, the lights are slowly breathing. The effect is rechargeable with an enveloped USB cable and it lasts for twelve hours once it is fully charged. Also, the effect can be easily turned on and off by pressing a switch, which is installed in the packaging - it was designed with a consideration of the cost and energy efficiency.
Patents: Registrant's name: ZIPPO MANUFACTURING COMPANY
Trademark No.347274

The trademark under Reg. No. 347274 in Class 34 has been approved for renewal. The valid period of registration is extended to April 29, 2029.
Team Members: Senior Communication Designer: SunHwa Lee
Senior Product Innovation Manager: WenYuan Chen