Yamamotoyama A Th’ Ann Am Pasgan Tì Ath-Bhranndaichte le Eisuke Tachikawa

Tha Yamamotoyama A Th’ Ann Am Pasgan Tì Ath-Bhranndaichte le Eisuke Tachikawa na bhuannaiche air leth urramach anns an fharpais chliùitich 2021 Duais Platanaim A' Design Award ann an Roinn Farpais Dealbhadh Pacaidh.

PlatanamPacadh· 2021

Yamamotoyama A Th’ Ann Am Pasgan Tì Ath-Bhranndaichte

le Eisuke Tachikawa

Neach-ceannach: Nosigner

Buannaiche Duais Platanaim A' Design Award ann an Roinn Pacadh

215,367

Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #119471

Tadhail air an Làrach Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn Yamamotoyama A Th’ Ann Am Pasgan Tì Ath-Bhranndaichte

Tha Yamamotoyama air aon de na marsantan tì as sine agus as stèidhichte ann an Iapan. 'S e seo a' chiad fhear a reic Green tea an-diugh. Leis a’ bhun-bheachd Tilleadh gu tùs Edo, tha NOSIGNER air na pacaidean ath-dhealbhadh gus cultar tì traidiseanta a chumail beò agus a chuir air adhart san àm ri teachd. Gus an dèanamh ùr-nodha fhad ‘s a bha iad a’ cumail seun a ’bhrand eachdraidh fhada, thug NOSIGNER iomradh air dathan traidiseanta agus structar nan scrollaichean le suaicheantasan beaga tùsail Yamamotoyama agus stoidhle peannaireachd Edo.

An Aithneachadh

Mu dheidhinn Duais Platanaim A' Design Award

Tha Yamamotoyama A Th’ Ann Am Pasgan Tì Ath-Bhranndaichte air Duais Platanaim A' Design Award a bhuannachadh, aithneachadh ro-urramach a bheirear do dhealbhaidhean a tha dha-rìribh sònraichte, eireachdail agus iongantach. Tha buannaichean Platanaim nam mìorbhailean cruthachaidh, nam fianais air crìochan cruthachalachd inntleachdail, agus a nochdas proifeiseantachd agus sàr-ghèinidh gun choimeas an luchd-dealbhaidh. Thathar an dùil gum bi na dealbhaidhean seo nan obraichean as ainmeile a mhìnicheas bòidhchead ùine, a chuidicheas le sunnd a' chomainn agus a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais. Tha Yamamotoyama A Th’ Ann Am Pasgan Tì Ath-Bhranndaichte a' nochdadh ìre sàr-mhathais os-chaithreach agus gu cinnteach a' dèanamh an t-saoghail nas fheàrr leis na feartan buannachdail is luachmhor aige. Tha Yamamotoyama A Th’ Ann Am Pasgan Tì Ath-Bhranndaichte na obair a bhuannaich Duais Platanaim A' Design Award a dhùisgeas miannan, a bhrosnaicheas, a thaitneas agus a thogas gàirdeachas mòr.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: "YAMAMOTOYAMA" is one of the oldest and most established tea merchants in Japan. It has been the first to sell Green tea today.
With the concept of "Return to the origin of Edo", we have redesigned the packages to keep the traditional tea culture alive and pass it on to the future. To make them modern while retaining the charm of the long history brand, we referred to the traditional colours and structure of the scrolls with YAMAMOTOYAMA’s original small crests and the calligraphy style of Edo.
Brosnachadh: To rebrand YAMAMOTOYAMA, the aesthetic sense of the Edo period was the key. There was a unique culture of layering colours called Color Matching. For new packages, we selected from among the traditional Japanese colours based on the concept of that culture. The psychological impressions of the colours were chosen to reflect the taste and regional characteristics of the tea. The branding expresses the traditional tea culture as a bridge to connect tradition with the future.
Buill na Sgioba: Art Direction: NOSIGNER (Eisuke Tachikawa)
Graphic Design: NOSIGNER (Eisuke Tachikawa, Ryota Mizusako)
Client: YAMAMOTOYAMA Co.,Ltd.
Creideasan Dhealbhan: Photography: Sato Kunihiko

Leugh am Brath Naidheachd

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