Òr Pacadh · 2021
Mminni Pacaideachd Deoch Alcolach
by Wen Liu, Qiumin Chen and Weijie Kang
- Duais Òir A' Design Award 2021 in Pacadh
- CLIENT: Changyu
- Estimated Number of Design Views: 33,479
- Verification code BC1E0D6B54 · Verify this award
Colors
About Mminni Pacaideachd Deoch Alcolach
'S e dealbhadh pacaideachd airson branndaidh a th' ann am Mminni, air a chruthachadh airson luchd-cleachdaidh òga. Anns an t-seata tha fìon bunaiteach, fìon measgaichte agus buidheann de dh'innealan measgachaidh, gus an gabh blas pearsanta ullachadh gun a bhith a' ceannach thoraidhean a bharrachd. Tha an litir X a' seasamh airson na tha neo-aithnichte agus airson comasan fosgailte, agus thathar a' cleachdadh dath gus an toradh a ghluasad air falbh bho choltas traidiseanta branndaidh. Tha na botail air an dèanamh de ghlainne le pròiseas losgaidh sgeadachaidh, agus tha am bogsa air a chruthachadh le molltaireachd plastaig. Tha an seata a' tomhas 198.8 le 122.8 le 122.8 millemeatairean.
About the Duais Òir A' Design Award
Tha Mminni Pacaideachd Deoch Alcolach air Duais Òir A' Design Award a bhuannachadh, aithneachadh anabarrach urramach a bheirear do dhealbhaidhean den chiad ìre, mìorbhaileach agus sònraichte. Tha buannaichean Òir nan cruthachaidhean anabarrach ùr-ghnàthach, làn lèirsinn agus drùidhteach a nochdas gèinidh, gliocas agus comas an luchd-dealbhaidh. Thathar an dùil gum bi Mminni Pacaideachd Deoch Alcolach na innleachd a gheibh moladh mòr, a stèidhicheas gluasadan agus mòr-chuimhneachain a bheir luach nach fhacas riamh roimhe. Tha an dealbhadh seo a bhuannaich Duais Òir A' Design Award na phròiseact sònraichte, urramach a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais gu mòr. Bidh Mminni Pacaideachd Deoch Alcolach a' cruthachadh faireachdainnean làidir miann, a' dùsgadh dealas, a' brosnachadh cruthachalachd agus a' glacadh sinn.
Press Kit
- Unique Properties
- "MMINNI-X-lab" is a brandy specially designed for young people. "X" means unknown, infinite possibilities, goals and hopes in the design, which represents the fearless exploration spirit of young people. The idea of design inspired by the product concept of "towards the unknown, to shine brightly". In order to get rid of the traditional idea of brandy and produce a unique brand recognition, the design uses "unknown" and "colour" as the creative point to attract young people.
- Dimensions & Packaging
- Width 198.8mm* Depth 122.8mm* Height 122.8mm
- Tags
- X-lab, unknown, exploration, fashion, interaction, mixing
- Production Technology
- The product includes a base wine, a blended wine and a set of wine mixing tool.It mainly uses glass material with decorating firing process, while the wine box adopts plastic mould process.
- Design Challenge
- The rise of consumption among young people has given birth to a new era of consumption, and is also giving birth to a new round of product revolution. Brandy occupies a small proportion of the young market now. Through interaction and a fresh sense of experience, designers want to use this product to activate the incremental market of brandy in China and expand the business boundary of brandy market.
- Research
- Young people account for a small number of consumers in brandy, and the product is single and there is little emotional interaction with consumers. Designers believe by successfully connecting to young consumers, this is the key to the future market. "MMINNI" is a casual liquor specially designed for young people. It holds brand attitude and value proposition, which are the core of brand personality.It can connect young people from many dimensions, walk into their inner world, and create a fresh consumer experience!
- Inspiration
- Fashion, composed of freshness and trendy sense. Young people like to constantly try new and interesting stuffs, while traditional old-fashioned products can't attract them. On the other hand, they like the trendy consumption experience. So if the product wants to please young people, it needs to be close to them and integrate into their lives.
- Project Duration
- 2020.02~2020.05 Shenzhen, China
- Operation Flow
- Consumers can easily use the mixing tools to make a unique flavor. Also this design is based on 2 elements, the unknown and the color. They are the core value and personality of the brand, which making the communication easier between the brand and the young people. They also reflect the core innovation-the concept of exploring the unknown and blooming the color. At the same time, the general brandy is relatively strong, and the blending requires additional purchase of blended products. MMINNI-X-lab breaks the inherent thinking of consumers and becomes a unique product in the market.
