Lidugaoliang Baijiu Prìomh Fheum: Pacaigeadh Deoch Alcoil by Wen Liu, HenHong Yang and Weijie Kang

Lidugaoliang Baijiu Prìomh Fheum: Pacaigeadh Deoch Alcoil by Wen Liu, HenHong Yang and Weijie Kang is a highly esteemed winner of the very prestigious 2021 Duais Umha A' Design Award in Dealbhadh Pacaidh Competition Category.

UmhaPacadh· 2021

Lidugaoliang Baijiu Prìomh Fheum: Pacaigeadh Deoch Alcoil

by Wen Liu, HenHong Yang and Weijie Kang

Client: Jiangxi Lidu Liquor Industry Co.ltd

Duais Umha A' Design Award Winner in Pacadh Category

18,490

Verified Award Winner

Verify Award Status for #119501

View at A' Design Award Press Release Award Badge

Colors

The Design

About Lidugaoliang Baijiu Prìomh Fheum: Pacaigeadh Deoch Alcoil

Teacsa an Leabhair: Tha Lidugaoliang Baijiu na dhealbhadh pacaigidh airson deoch dhriogte Sìneach. Tha cumadh rèidh, lùbte air a' bhotal agus tha e air a chomharrachadh le eileamaidean sorghum. Tha am mullach cruinn agus an cearcall air a' bhogsa a-muigh stèidhichte air poit-chrèadha bho Ròinneachd Yuan, an ùine anns an do thòisich grùdaireachd na dibhe seo. Tha an leubail leathach dèanta de leathar. Tha am bogsa a-muigh a' cothlamadh leathar agus meatailt agus tha e air fhosgladh le bhith a' tionndadh diosga cruinn. Chaidh an tòn uaine a dhèanamh na bu doimhne gus freagairt air toradh àrd-inbhe. Tha am pacaigeadh a' tomhas 120 mm ann an leud, 120 mm ann an doimhneachd, agus 330 mm ann an àirde.

The Recognition

About the Duais Umha A' Design Award

Tha Lidugaoliang Baijiu Prìomh Fheum: Pacaigeadh Deoch Alcoil air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi Lidugaoliang Baijiu Prìomh Fheum: Pacaigeadh Deoch Alcoil na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh Lidugaoliang Baijiu Prìomh Fheum: Pacaigeadh Deoch Alcoil a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Lidugaoliang Baijiu's brewing techniques began in the Yuan Dynasty, is the earliest, longest span of time and the richest large-scale ancient shochu workshop site in China, and it is still in use today. This baijiu has the characteristics of "clear color, sweet,mellow bouquet, and long aftertaste". These elements are extracted and designed in combination with the brand concept. The whole design is round and smooth, which highlights the long sense of time in the process of brewing liquor.
Dimensions & Packaging: Width 120mm* Depth 120mm* Height 330mm
Tags: Lidugaoliang,Yuan porcelain, Baijiu, High-end, Lidu
Production Technology: The overall bottle adopts smoothly curved shape and embossed with sorghum elements. It resembles a round bottle cap and a ring of decorating firing porcelain in the Yuan Dynasty, with a leather oblique label and an outer box combining leather and metal. It has a special rotating opening method. Designers also consider a business advanced design that upgrades the brand image in an all-round way.
Design Challenge: The leather and metal materials needed for the product, as well as the upgrade in color, these elements lead to a result that the sample may not reach the level of initial imagination after first production, and more understanding and analyse is needed in the control of the brand image.
Research: The design of Lidugaoliang upgraded the brand image and extracted elements from the original brand image. Also by combining with the brand concept to reshape, Lidugaoliang has come to the fore in the baijiu industry and has a new lease of life.
Inspiration: The lid of Lidugaoliang Baijiu and the circle on the outer box are designed based on the prototype of Yuan Dynasty porcelain. The history of Lidu Baijiu began in the Yuan Dynasty, so the circular turntable on the box was designed into a special opening method, which turned the image of a long time span into a physical design.
Project Duration: 2019.08-Now Shenzhen, China
Operation Flow: The colors, materials and decoration for the label and packaging of "Lidugaoliang" have changed from grass green to high-end business green, including the outer box packaging, the leather material on the bottle label, the metal tag and the golden decorating firing process, and a smoother arc design in shape. These advanced designs have not only update the brand image of this recognized quality product, but also highlights the limited edition positioning of this baijiu, which is widely appreciated.
Team Members: Designer: Wen Liu
Designer: Heng Hong Yang
Designer: Weijie Kang